Esther Rivera

The Spanish hospitality sector is entering a new phase of transformation drawing a new landscape where concepts are refined territories are reconfigured and value no longer depends on expanding the offer but on building proposals with a clear identity.

Based on the analysis of sector data this presentation will explore

• What trends are shaping the new map of hospitality in Spain

• What type of establishment is showing the greatest capacity for growth by adapting its proposals to an increasingly demanding consumer who seeks experiences that are more meaningful than functional

• And that areas under development grow where social energy cultural movement and the capacity to generate community converge.