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Inma de Benito

- Spain
Inma de Benito

Biography

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Sessions

13:40h
Round Table | The Horeca Hub

Tell me who visits you, and I’ll tell you what kind of business you should be.

Inma de Benito
Inma de Benito - Speaker
Segundo López Vazquez
Segundo López Vazquez - Speaker

2026-03-23 13:40 2026-03-23 14:10 Europe/Madrid Tell me who visits you, and I’ll tell you what kind of business you should be.

Not all tourists consume in the same way, seek the same things, or make the same business models profitable. In this talk, we analyze why truly understanding source markets is no longer a marketing exercise, but a business strategy. The origin of the visitor shapes opening hours, menu design, average ticket, experience, leisure offering, and operational structure. In a country heading toward 100 million visitors, understanding who comes and how they consume is key to designing more profitable, coherent, and sustainable HORECA models in each destination.

 

Talk Stage 2 - The Horeca Hub
Mon 23 13:40h - 14:10h Talk Stage 2 - The Horeca Hub Free access
14:10h
Cierre | The Horeca Hub

Executive Summary Politics, Economy & Global Trends

Inma de Benito
Inma de Benito - Speaker

2026-03-23 14:10 2026-03-23 14:30 Europe/Madrid Executive Summary Politics, Economy & Global Trends

As an executive summary of this session, we bring together the key economic factors, cost pressures, immediate trends, and the impact of source markets, drawing practical conclusions to adjust business models and make better decisions today.

 

Talk Stage 2 - The Horeca Hub
Mon 23 14:10h - 14:30h Talk Stage 2 - The Horeca Hub Free access
11:40h
Intro | The Horeca Hub

Welcome to Politics, Economy & Global Trends Focus Session

Inma de Benito
Inma de Benito - Speaker

2026-03-23 11:40 2026-03-23 11:50 Europe/Madrid Welcome to Politics, Economy & Global Trends Focus Session

We are experiencing an economic and global shift that directly impacts margins, costs, and daily business decisions in the HORECA sector. This session provides context, criteria, and clarity to understand what is changing and why.

 

Talk Stage 2 - The Horeca Hub
Mon 23 11:40h - 11:50h Talk Stage 2 - The Horeca Hub Free access

Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

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