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    Miquel Lajarín

    Sales Director | RATIONAL Barcelona, Spain
    Miquel Lajarín

    Biography

    Sales Director and specialist in culinary applications, focused on kitchen operations and customer development in the Horeca and food industry sectors. He has led the transformation of numerous businesses toward intelligent processes, enhancing efficiency, customer satisfaction, and sustainable growth.

    Sessions

    13:30h
    Round Table | The Horeca Hub

    Buying Is No Longer About Supplying: It’s About Strategy

    Fabio Zummo
    Fabio Zummo FRIGICOLL Key Account Director  Speaker
    Joan Cuni
    Joan Cuni DECOD / Coperama Founding member of Decod and Managing Director Southern Europe at Coperama. Moderador
    Manuel Rojo
    Manuel Rojo Frozen General Manager of Maheso – Partner at Frozen España Speaker
    Miquel Lajarín
    Miquel Lajarín RATIONAL Sales Director Speaker

    2026-03-23 13:30 2026-03-23 14:00 Europe/Madrid Buying Is No Longer About Supplying: It’s About Strategy

    The supplier relationship is undergoing a profound shift. In this session, expert voices analyse how purchasing priorities are changing, what today’s end customer demands, and how to align product, service, and costs. A conversation to understand how to make better supply decisions in a more complex and demanding environment.

     Talk Stage 1 - The Horeca Hub
    Mon 23 13:30h - 14:00h Talk Stage 1 - The Horeca Hub Free access
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    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

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