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    Patrícia Silva

    Managing Director | SAM Sensory and Consumer Research
    Patrícia Silva

    Biography

    PhD in sensory and consumer sciences (Wageningen Uni). Passionate about helping companies apply effective methodologies (qual/quant/sensory) and translate data into insights that drive innovation.

    Sessions

    13:15h
    Presentation | The Alimentaria Hub

    Consumer Research That Works: 7 Keys for Reliable, Winning Decisions

    Patrícia Silva
    Patrícia Silva SAM Sensory and Consumer Research Managing Director Speaker

    2026-03-24 13:15 2026-03-24 14:00 Europe/Madrid Consumer Research That Works: 7 Keys for Reliable, Winning Decisions

    This presentation covers seven essential keys for conducting solid consumer research in the food sector: defining clear objectives, selecting the right sample, creating realistic testing contexts, choosing the proper methodology, ensuring data quality, analyzing rigorously, and turning insights into actionable decisions that drive innovation and reduce risk.

     Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 13:15h - 14:00h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
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    Alimentaria & HOSTELCO
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