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Track: Distribution and Retail

Mon 23
16:00h
Round Table | The Alimentaria Hub

La Martinuca and Vicio: from niche to globally trending product and brand

Aleix Puig
Aleix Puig VICIO Co-founder and President Speaker
Víctor Naranjo
Víctor Naranjo La Martinuca Co-founder and CEO Speaker

2026-03-23 16:00 2026-03-23 16:45 Europe/Madrid La Martinuca and Vicio: from niche to globally trending product and brand

The tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

 Conference Room by Acciona - The Alimentaria Hub
16:00h - 16:45h Conference Room by Acciona - The Alimentaria Hub Visitor pass
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Tue 24
16:00h
Presentation | The Alimentaria Hub

Retail Trends 2026

Natalia Marcó Castellnou
Natalia Marcó Castellnou AECOC Retail Knowledge Manager Speaker
Pablo De la Rica
Pablo De la Rica AECOC Head of Retail & Foodservice Knowledge Speaker

2026-03-24 16:00 2026-03-24 16:45 Europe/Madrid Retail Trends 2026

Discover the strategic trends that will define the evolution of food retail in 2026, and get inspired by a journey through the sector's most innovative and representative initiatives globally.

 Agora By AECOC - The Alimentaria Hub
16:00h - 16:45h Agora By AECOC - The Alimentaria Hub Visitor pass
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Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

Exhibitors
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