Pablo De la Rica

In this talk, we explore how an iconic product can become the foundation of a solid and scalable multichannel business model. From retail to foodservice and major transit hubs such as airports, the conversation reveals how opportunities are identified, formats are adapted, and multiple channels are managed without losing brand coherence. A talk to understand how to think about distribution, business models, and expansion when the product is the starting point, but vision is what makes the difference.

As a synthesis, the key elements of the new hybrid environment are outlined, identifying risks and opportunities, and drawing practical conclusions to adapt business models, diversify revenue streams, and compete more effectively in a transforming market.

The hospitality sector is experiencing a hybridization shift, where traditional restaurants, retail, automation, and vending coexist. This session focuses on understanding this new landscape and its real implications for business.

Discover the strategic trends that will define the evolution of food retail in 2026, and get inspired by a journey through the sector's most innovative and representative initiatives globally.