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  • Track: Gastronomy and Culinary Techniques

    Mon 23
    10:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Pizzamaker for one day. Discovering the secrets of True Neapolitan pizza

    Alessandro Signore
    Alessandro Signore AVPN - Nap Senior Pizza Maker Speaker
    Umberto Mauriello
    Umberto Mauriello AVPN - La Pineta Senior Pizza Maker Speaker

    2026-03-23 10:30 2026-03-23 11:15 Europe/Madrid Pizzamaker for one day. Discovering the secrets of True Neapolitan pizza

    Neapolitan Pizza Maker for a Day is an educational workshop designed to introduce participants to the art of Neapolitan pizza making, recognized by UNESCO as intangible cultural heritage.
    It is a fascinating journey through the history and culture of authentic Neapolitan pizza, offering participants the chance to experience being a pizza maker for a day.

    Show Stage 1 - The Horeca Hub
    10:30h - 11:15h Show Stage 1 - The Horeca Hub Free access
    11:00h
    Culinary Demonstration with Tasting | -

    Tasting of planchados with Daniel Jordà and Gisela from Els Planxats de la Gis

    2026-03-23 11:00 2026-03-23 12:00 Europe/Madrid Tasting of planchados with Daniel Jordà and Gisela from Els Planxats de la Gis

    Tasting and showcooking

    Exhibitor Stand
    11:00h - 12:00h Exhibitor Stand Free access
    11:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Disfrutar 2026: latest news

    Eduard Xatruch
    Eduard Xatruch Restaurante Disfrutar*** Chef Speaker
    Mateu Casañas
    Mateu Casañas Restaurante Disfrutar*** Chef Speaker
    Oriol Castro
    Oriol Castro Restaurante Disfrutar*** Chef Speaker
    Toni Massannés
    Toni Massannés Fundación Alicia General Director Moderador

    2026-03-23 11:30 2026-03-23 12:15 Europe/Madrid Disfrutar 2026: latest news

    The creative genius of these three chefs does not rest. Disfrutar once again shares with its followers the latest culinary explanations.

    Main Stage - The Horeca Hub
    11:30h - 12:15h Main Stage - The Horeca Hub Free access
    12:30h
    Culinary Demonstration | The Horeca Hub

    Blood and truffles

    Albert Adrià
    Albert Adrià Restaurante Enigma Chef Speaker
    Toni Massannés
    Toni Massannés Fundación Alicia General Director Moderador

    2026-03-23 12:30 2026-03-23 13:15 Europe/Madrid Blood and truffles

    Albert will talk about lamprey, truffles and hare, the latest culinary innovations of the season at his Restaurant Enigma.

    Main Stage - The Horeca Hub
    12:30h - 13:15h Main Stage - The Horeca Hub Free access
    13:30h
    Tastings | The Horeca Hub

    Parmigiano Reggiano: discover the taste of time

    Ficarelli Simone
    Ficarelli Simone Consorzio del Formaggio Parmigiano Reggiano Manager of the Parmigiano Reggiano Academy Speaker

    2026-03-23 13:30 2026-03-23 14:15 Europe/Madrid Parmigiano Reggiano: discover the taste of time

    Join us for an exclusive tasting led by the Head of the Parmigiano Reggiano Academy. Discover the story behind this world-famous Italian cheese followed by a vertical tasting of three different aging stages. This unique sensory experience is designed for professionals eager to explore the versatility of Parmigiano Reggiano - from aperitif to dessert- and learn how its evolving flavors and textures can elevate a variety of culinary occasions.

    Show Stage 2 - The Horeca Hub
    13:30h - 14:15h Show Stage 2 - The Horeca Hub Free access
    13:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Bread as an ingredient

    Dani Carnero
    Dani Carnero Kaleja Chef Speaker
    Daniel Gabás
    Daniel Gabás Juanito Baker Commercial manager Moderador

    2026-03-23 13:30 2026-03-23 14:15 Europe/Madrid Bread as an ingredient
    A showcooking presentation where bread is no longer a side dish but becomes the main ingredient.
    Led by Dani Carnero and the Juanito Baker team, we explore the role of bread in professional cooking, from technique to its actual application in gourmet dishes.
    A session designed to inspire, teach and discover bread from a new perspective.
    Main Stage - The Horeca Hub
    13:30h - 14:15h Main Stage - The Horeca Hub Free access
    14:30h
    Culinary Demonstration | The Horeca Hub

    Freezing is not the problem

    Francesc Colom
    Francesc Colom Friman Executive Chef Speaker
    Pepe Martín
    Pepe Martín Grupo SCAL CEO Speaker

    2026-03-23 14:30 2026-03-23 15:15 Europe/Madrid Freezing is not the problem

    A proposal that brings together cooking and knowledge to reflect on the role of frozen products in professional kitchens. Led by Francesc Colom (Executive Chef at Friman) and Pepe Martín (CEO at Scal), the session will be presented as a live showcooking, addressing key aspects such as the value of frozen products, freezing processes and technologies, the importance of the cold chain, and their real application in the kitchen.

    Main Stage - The Horeca Hub
    14:30h - 15:15h Main Stage - The Horeca Hub Free access
    15:30h
    Tastings | The Horeca Hub

    Discover the World of Japanese Alcoholic Beverages

    Hideki Matsuhisa
    Hideki Matsuhisa Restaurante Koy Shunka Chef Speaker
    Pablo Alomar
    Pablo Alomar Salvioni&Alomar Sake importer in Spain Speaker

    2026-03-23 15:30 2026-03-23 16:15 Europe/Madrid Discover the World of Japanese Alcoholic Beverages

    Sake is a fermented rice beverage recognized by UNESCO in 2024 and far more than a drink at the end of a Japanese meal. In this session, Pablo Alomar Salvioni explores Nihonshu, from its origins and centuries of craftsmanship to its revival as a premium category with fewer than 1,200 breweries today. Discover rice, water, koji and yeast, polishing ratios, styles from Junmai to Dai Ginjo, and its harmony with diverse cuisines.

    Main Stage - The Horeca Hub
    15:30h - 16:15h Main Stage - The Horeca Hub Free access
    15:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Pizza Maker for one Day: Discover the secrets of authentic Neapolitan pizza

    Alessandro Signore
    Alessandro Signore AVPN - Nap Senior Pizza Maker Speaker
    Umberto Mauriello
    Umberto Mauriello AVPN - La Pineta Senior Pizza Maker Speaker

    2026-03-23 15:30 2026-03-23 16:15 Europe/Madrid Pizza Maker for one Day: Discover the secrets of authentic Neapolitan pizza
    Discover the True Neapolitan Pizza with our educational workshop designed to make you experience the art of Neapolitan pizzaiuolo, recognized by UNESCO as intangible heritage of humanity.
    This event is an exciting journey into the history and culture of the Neapolitan pizza where the participants can live the experience of being a “pizzamaker for a day”.
    Show Stage 1 - The Horeca Hub
    15:30h - 16:15h Show Stage 1 - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    From neighbourhood pub to Michelin-starred restaurant

    Fran Agudo
    Fran Agudo Restaurante Montbar Chef Speaker
    Pau Arenós
    Pau Arenós El Periódico de Catalunya Journalist and writer on food culture, food critic Moderador

    2026-03-23 16:30 2026-03-23 17:15 Europe/Madrid From neighbourhood pub to Michelin-starred restaurant

    Details of the logical progression from a neighbourhood bar to a Michelin-starred restaurant, showcasing examples of some of the current dishes on the menu, such as sea bass ceviche, wagyu terrine, rice, nori and caviar...

    Show Stage 2 - The Horeca Hub
    16:30h - 17:15h Show Stage 2 - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Sea and mountain

    Paco Pérez
    Paco Pérez Restaurante Miramar Chef Speaker
    Pau Arenós
    Pau Arenós El Periódico de Catalunya Journalist and writer on food culture, food critic Moderador

    2026-03-23 16:30 2026-03-23 17:15 Europe/Madrid Sea and mountain

    A contemporary interpretation of one of the most representative compositions of Catalan culinary tradition: sea and mountain.

    Show Stage 1 - The Horeca Hub
    16:30h - 17:15h Show Stage 1 - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Product, idea and emotion: the creative triangle of Lasarte’s cuisine

    Paolo Casagrande
    Paolo Casagrande Restaurante Lasarte*** Chef Speaker
    Pau Arenós
    Pau Arenós El Periódico de Catalunya Journalist and writer on food culture, food critic Moderador

    2026-03-23 16:30 2026-03-23 17:15 Europe/Madrid Product, idea and emotion: the creative triangle of Lasarte’s cuisine

    This year Lasarte celebrates its 20th anniversary. Twenty years of memory, evolution, risk and learning. Thousands of dishes that no longer exist, yet still live on in those who tasted them. An anniversary that affirms an identity and honours a legacy rich in shared experiences.

    Main Stage - The Horeca Hub
    16:30h - 17:15h Main Stage - The Horeca Hub Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    5-Star Mixology

    Antonio Garrido
    Antonio Garrido Polot 1882 Polot 1882 Regional Representative for Andalusia Speaker
    Jose Moreno
    Jose Moreno Kimpton Los Monteros Marbella by IHG Beverage Manager del Hotel Kimpton Los Monteros Marbella by IHG Speaker

    2026-03-23 17:30 2026-03-23 18:15 Europe/Madrid 5-Star Mixology

    Together with José Moreno, Beverage Manager at Kimpton Los Monteros Marbella by IHG, and Antonio Garrido, Polot 1882 Regional Representative for Andalusia, we will explore how to organize high-volume cocktail services while maintaining the quality, aesthetics and elegance of high-end hospitality. We will share strategies to optimize bar operations and prepare cocktails efficiently without compromising a refined presentation.

    Show Stage 1 - The Horeca Hub
    17:30h - 18:15h Show Stage 1 - The Horeca Hub Free access
    Tue 24
    10:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Tugas and CBC: Gastronomic innovation and synergy with Raül Balam Ruscalleda

    Quim Tugas
    Quim Tugas TUGAS y CBC CEO Speaker
    Raül Balam Ruscalleda
    Raül Balam Ruscalleda CUINA SANT PAU Owner Moderador

    2026-03-24 10:30 2026-03-24 11:15 Europe/Madrid Tugas and CBC: Gastronomic innovation and synergy with Raül Balam Ruscalleda

    Discover a unique culinary dialogue between Tugas’s superfoods and the technical avant-garde of CBC ingredients. Michelin-starred chef Raül Balam Ruscalleda explores the versatility of egg products, freeze-dried, and dehydrated ingredients in harmony with live sprouts and microgreens. An exclusive session designed to transform cuisine through textures, freshness, and innovation applicable to the food sector.

    Show Stage 1 - The Horeca Hub
    10:30h - 11:15h Show Stage 1 - The Horeca Hub Free access
    11:00h
    Culinary Demonstration with Tasting | -

    Xerigots Cheese Tasting with Artisan Breads by Emilio Ojeda from Luna Bakery

    2026-03-24 11:00 2026-03-24 12:00 Europe/Madrid Xerigots Cheese Tasting with Artisan Breads by Emilio Ojeda from Luna Bakery

    Bread and Cheese Tasting and Pairing

    Exhibitor Stand
    11:00h - 12:00h Exhibitor Stand Free access
    11:30h
    Culinary Demonstration | The Horeca Hub

    Ushido Wagyu Beef, Wagyu from a different perspective.

    JOAQUÍN FELIPE
    JOAQUÍN FELIPE DISCARLUX I+D+I PRODUCT DISCARLUX Speaker
    JOSÉ PORTAS
    JOSÉ PORTAS DISCARLUX CEO Speaker

    2026-03-24 11:30 2026-03-24 12:15 Europe/Madrid Ushido Wagyu Beef, Wagyu from a different perspective.

    Explanatory workshop on exclusive Discarlux Dry Aged Wagyu cuts.

    Show Stage 2 - The Horeca Hub
    11:30h - 12:15h Show Stage 2 - The Horeca Hub Free access
    11:30h
    Culinary Demonstration | The Horeca Hub

    Transforming the taste and texture of the walnut

    Rodrigo de la Calle
    Rodrigo de la Calle El Invernadero Chef‐Owner Speaker

    2026-03-24 11:30 2026-03-24 12:15 Europe/Madrid Transforming the taste and texture of the walnut
    Renowned chef Rodrigo de la Calle will offer a unique perspective on culinary innovation, transforming the flavor and texture of walnuts.
    The versatility of this transformation allows R&D chefs to strategically incorporate walnuts into their recipes.
    California Walnuts, with their unique attributes, mild flavour, creamy and crunchy texture, and nutritional benefits, appeal to consumers seeking healthy and functional foods.
    Show Stage 1 - The Horeca Hub
    11:30h - 12:15h Show Stage 1 - The Horeca Hub Free access
    12:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Versatility and creativity to elevate the basics: patisserie with added value

    David Pallás
    David Pallás Zeelandia Productos Alimentarios SA Ambassador Speaker
    Manel García Escala
    Manel García Escala Zeelandia Productos Alimentarios SA Application Technician Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Versatility and creativity to elevate the basics: patisserie with added value

    A proposal designed to take basic preparations one step further and turn them into desserts with higher perceived value, without complications. Through versatile ideas that are quick to apply, it presents solutions using ready-to-use products that help diversify the offer, enhance visual appeal, and optimise time and resources, adapting to the real pace of day-to-day work.

    Main Stage - The Horeca Hub
    12:30h - 13:15h Main Stage - The Horeca Hub Free access
    12:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Showcooking of alternative proteins with Zyrcular Foods

    Jordi Moré
    Jordi Moré Zyrcular Foods Chef Zyrcular Foods Speaker
    Pilu Cuenca
    Pilu Cuenca Contestant MasterChef 11 Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Showcooking of alternative proteins with Zyrcular Foods

    A culinary journey where creativity and innovation meet on the plate. Through differentpreparations, the main alternative protein products from ZYRCULAR FOODS and itsAMARA brand will be presented, exploring textures, flavours and new gastronomicpossibilities for contemporary cuisine.

    Show Stage 2 - The Horeca Hub
    12:30h - 13:15h Show Stage 2 - The Horeca Hub Free access
    12:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    The Ramadan table by Frinuts

    Agata Albero
    Agata Albero INSPIRA GASTRONOMIA &HALAL SERVICES SL Gastronomy communicator Moderador
    Fátima Labyedh
    Fátima Labyedh RESTAURANTE LA TROBADA DE CRESPIÀ Chef Speaker
    Saloua Loqmane
    Saloua Loqmane LA CAPELLA DE CAN GAMBÚS CHEF Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid The Ramadan table by Frinuts

    Presentation of the traditional Ramadan recipe book that the FRINUTS brand has created together with the cooks Saloua Loqmane and Fátima Labyedh.

    Show Stage 1 - The Horeca Hub
    12:30h - 13:15h Show Stage 1 - The Horeca Hub Free access
    13:30h
    Culinary Demonstration | The Horeca Hub

    Catalan halal cuisine

    Agata Albero
    Agata Albero INSPIRA GASTRONOMIA &HALAL SERVICES SL Gastronomy communicator Moderador
    Tomas Brull
    Tomas Brull LA CALA NAVEGA Chef Speaker

    2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid Catalan halal cuisine

    Culinary demonstration offered by the Catalan Government’s Department of Agriculture, Livestock, Fisheries and Food, together with PRODECA.

    Show Stage 1 - The Horeca Hub
    13:30h - 14:15h Show Stage 1 - The Horeca Hub Free access
    13:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Harmony of Flavours · China–Spain Pairing

    Bobo Chen
    Bobo Chen Albaluz Chef Speaker
    Qiucheng Tao
    Qiucheng Tao Moderator Moderador

    2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid Harmony of Flavours · China–Spain Pairing

    “Harmony of Flavors · China–Spain Pairing” is a gastronomic pairing experience that invites participants to discover new combinations of dishes and beverages through the dialogue between the culinary traditions of China and Spain. Within the framework of Alimentaria, the event proposes a sensory journey that explores balance, complementarity, and surprise, creating a space for encounter and enjoyment around the table.

    Main Stage - The Horeca Hub
    13:30h - 14:15h Main Stage - The Horeca Hub Free access
    14:30h
    Culinary Demonstration | The Horeca Hub

    SEA BASS, SALT & SHERRY

    Juanlu Fernández
    Juanlu Fernández LÚ, Cocina y Alma Chef Speaker

    2026-03-24 14:30 2026-03-24 15:15 Europe/Madrid SEA BASS, SALT & SHERRY

    Contemporary Curing and Aging Techniques and Their Pairing with Sherry Wines An exploration of contemporary curing and aging techniques and their gastronomic dialogue with Sherry wines.

    Main Stage - The Horeca Hub
    14:30h - 15:15h Main Stage - The Horeca Hub Free access
    14:30h
    Tastings | The Horeca Hub

    Parmigiano Reggiano: discover the taste of time

    Ficarelli Simone
    Ficarelli Simone Consorzio del Formaggio Parmigiano Reggiano Manager of the Parmigiano Reggiano Academy Speaker

    2026-03-24 14:30 2026-03-24 15:15 Europe/Madrid Parmigiano Reggiano: discover the taste of time

    Join us for an exclusive tasting led by the Head of the Parmigiano Reggiano Academy. Discover the story behind this world-famous Italian cheese followed by a vertical tasting of three different aging stages. This unique sensory experience is designed for professionals eager to explore the versatility of Parmigiano Reggiano - from aperitif to dessert- and learn how its evolving flavors and textures can elevate a variety of culinary occasions .

    Show Stage 1 - The Horeca Hub
    14:30h - 15:15h Show Stage 1 - The Horeca Hub Free access
    15:30h
    Culinary Demonstration | The Horeca Hub

    The pleasure of Iberian excellence

    Pepe Rodríguez Rey
    Pepe Rodríguez Rey El Bohío-MasterChef España Michelin-starred chef at El Bohío and judge on MasterChef Spain Speaker

    2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid The pleasure of Iberian excellence

    Chef Pepe Rodríguez, Michelin-starred and MasterChef Spain judge, leads an exclusive showcooking featuring premium Finura de Ibérico cuts. Live, he will work with fresh Iberian pork pieces, showcasing their versatility and potential in professional kitchens. A demonstration of how an exceptional product, handled with precision and respect for its origin, becomes haute cuisine.

    Main Stage - The Horeca Hub
    15:30h - 16:15h Main Stage - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    From Sent Soví to the avant-garde. Sophistication in the 14th century

    Carme Gasull
    Carme Gasull Periodista Host Moderador
    Ruben Garcia
    Ruben Garcia Restaurante Casa Teresa Chef Speaker

    2026-03-24 16:30 2026-03-24 17:15 Europe/Madrid From Sent Soví to the avant-garde. Sophistication in the 14th century

    Taking as our starting point the Sent Soví, the oldest culinary text written in Catalan and the seminal work of Catalan gastronomic literature, we will discuss the culinary modernity created in the 14th century that still exists in our haute cuisine today.

    Show Stage 1 - The Horeca Hub
    16:30h - 17:15h Show Stage 1 - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Gastronomic identity with responsibility

    Albert Franch
    Albert Franch Restaurante Nolla Chef Speaker
    Carme Gasull
    Carme Gasull Periodista Host Moderador

    2026-03-24 16:30 2026-03-24 17:15 Europe/Madrid Gastronomic identity with responsibility

    The importance of the gastronomic identity created at Nolla, shaped through —and despite— the zero-waste model and our condition as immigrants, cooking with local products while interpreting them through our own gastronomic roots.

    Show Stage 2 - The Horeca Hub
    16:30h - 17:15h Show Stage 2 - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Catalonia: the cuisine that shaped Bardal

    Benito Gómez
    Benito Gómez Restaurante Bardal** Chef Speaker

    2026-03-24 16:30 2026-03-24 17:15 Europe/Madrid Catalonia: the cuisine that shaped Bardal

    A cuisine learned far from Ronda. Catalan culture did not reach Benito through a territory, but through a way of living and understanding cooking. Argentona, Can Raimi, the farmhouse. Kitchens where there is no artifice, where the product leads and time is respected. This way of understanding the craft is what both Bardal and Tragatá uphold today: an honest, direct cuisine, rooted, yet free from nostalgia.

    Main Stage - The Horeca Hub
    16:30h - 17:15h Main Stage - The Horeca Hub Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Barcelona: Architecture for a dream

    Carme Gasull
    Carme Gasull Periodista Host Moderador
    Sergio y Javier Torres
    Sergio y Javier Torres Restaurante Cocina Hermanos Torres*** Chefs Speaker

    2026-03-24 17:30 2026-03-24 18:15 Europe/Madrid Barcelona: Architecture for a dream

    A gastronomic exploration of the life journey of the three-Michelin-starred Torres Brothers in their hometown of Barcelona, seen through the lens of its architectural singularity. Culinary and architectural talent intersect to offer a snapshot of Barcelona’s potential as a city of excellence for cultural and artistic exchange.

    Main Stage - The Horeca Hub
    17:30h - 18:15h Main Stage - The Horeca Hub Free access
    Wed 25
    09:30h
    Contest | The Horeca Hub

    1st International Chef Challenge of Alimentaria sponsored by #alimentosdespaña

    Abulfaz Habibov
    Abulfaz Habibov Azerbaijan Chef Speaker
    Adam Filip
    Adam Filip Rumania Chef Speaker
    Kamal / Abderrahim Ait Ayad / Elkhalloufi
    Kamal / Abderrahim Ait Ayad / Elkhalloufi Marruecos Chef / Ayudante Speaker
    Krzysztof / Anna Klimaszewski / Piskorz
    Krzysztof / Anna Klimaszewski / Piskorz Polonia Chef / assistant Speaker
    Marcos Canas
    Marcos Canas Templeton agencia CEO Moderador
    Tomás Pereira
    Tomás Pereira Portugal Chef Speaker
    Toño Rodríguez
    Toño Rodríguez España Chef Speaker

    2026-03-25 09:30 2026-03-25 16:00 Europe/Madrid 1st International Chef Challenge of Alimentaria sponsored by #alimentosdespaña

    The 1st Alimentaria International Cooking Competition, sponsored by #alimentosdespaña, will be the first international chefs’ competition held in Spain under the endorsement of WorldChefs. It will take place in Barcelona on 25 March 2026, as part of Alimentaria + Hostelco.

    The competition will feature six national teams from Spain, Poland, Portugal, Morocco, Romania, and Azerbaijan, each composed of two chefs (head chef and assistant). Teams will compete by preparing a starter using Aquanaria sea bass and a main course featuring Txogitxu Galician blonde beef striploin, within a total time of three and a half hours.

    The jury will consist of four official international judges from the World Association of Chefs’ Societies, who will assess mise en place, hygiene, technique, innovation, service, presentation, and above all flavour and texture, with a maximum score of 100 points.

    Teams will compete for gold, silver, and bronze medals, diplomas, and special awards for the best fish dish and the best “Alimentos de España” meat dish, reinforcing the fair’s position as a global benchmark for competitive haute cuisine and high-quality Spanish products.

    Main Stage - The Horeca Hub
    09:30h - 16:00h Main Stage - The Horeca Hub Free access
    11:00h
    Culinary Demonstration with Tasting | -

    Monells Ham Tasting with Artisan Breads by Josep Mª Monreal from Forn 9

    2026-03-25 11:00 2026-03-25 12:00 Europe/Madrid Monells Ham Tasting with Artisan Breads by Josep Mª Monreal from Forn 9 - Exhibitor Stand
    11:00h - 12:00h Exhibitor Stand Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Is it possible to give flavor to an event?

    Daniel Morgollón
    Daniel Morgollón Grupo Ybarra Alimentación Corporate Chef Speaker

    2026-03-25 16:30 2026-03-25 17:15 Europe/Madrid Is it possible to give flavor to an event?

    Is it possible to add flavor to an event? In this showcooking, we present the new The Champions Burger and Gottan sauces, the result of Ybarra’s collaboration with the world’s most viral burger event. Chefs Yanma and Daniel Morgollón will prepare two burgers live with each sauce and will share the urban flavor journey behind this innovation aimed at conquering home burger consumption.

    Show Stage 2 - The Horeca Hub
    16:30h - 17:15h Show Stage 2 - The Horeca Hub Free access
    16:30h
    Awards Ceremony | The Horeca Hub

    Hotel Breakfest 2026 Awards Ceremony

    Nona Rubio
    Nona Rubio Gourmeet Founder & CEO Speaker

    2026-03-25 16:30 2026-03-25 17:15 Europe/Madrid Hotel Breakfest 2026 Awards Ceremony

    The Hotel Breakfest 2026 Awards will recognise the creativity and talent of the participating hotels, highlighting the best product integration within the Breakfest menus. The Best Product Integration Award will be granted for Greek yogurt La Fageda, Nocilla cocoa and hazelnut spread, and Balfegó bluefin tuna. These awards will highlight gastronomic innovation in luxury hospitality and the collaborative work between chefs and partner brands.

    Main Stage - The Horeca Hub
    16:30h - 17:15h Main Stage - The Horeca Hub Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Hideki, Why Barcelona?

    Carme Gasull
    Carme Gasull Periodista Host Moderador
    Hideki Matsuhisa
    Hideki Matsuhisa Restaurante Koy Shunka Chef Speaker

    2026-03-25 17:30 2026-03-25 18:15 Europe/Madrid Hideki, Why Barcelona?

    We will discover what led Hideki Matsuhisa to leave Japan and choose Barcelona as the destination to develop his professional journey.

    Show Stage 2 - The Horeca Hub
    17:30h - 18:15h Show Stage 2 - The Horeca Hub Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Classic and traditional French sauces with a Barcelona accent

    Carme Gasull
    Carme Gasull Periodista Host Moderador
    Romain Fornell
    Romain Fornell Restaurante Caelis* Chef Speaker

    2026-03-25 17:30 2026-03-25 18:15 Europe/Madrid Classic and traditional French sauces with a Barcelona accent

    Romain Fornell, awarded in 2025 with the prestigious Legion of Honour of the French Republic, will present some of the great classic French sauces, such as beurre blanc and béarnaise, together with emblematic preparations like pâté en croûte and pastry-crusted soups, reinterpreted through a personal lens shaped by his career in Barcelona.

    Show Stage 1 - The Horeca Hub
    17:30h - 18:15h Show Stage 1 - The Horeca Hub Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub

    Transforming popular memory into gastronomic language

    Carme Gasull
    Carme Gasull Periodista Host Moderador
    Jordi Artal
    Jordi Artal Restaurante Cinc Sentits Chef Speaker

    2026-03-25 17:30 2026-03-25 18:15 Europe/Madrid Transforming popular memory into gastronomic language

    How popular memory can be transformed, through technique, into a contemporary gastronomic language. Using the Castañada/Castanyada as an example, Jordi will guide us through a dialogue between tradition that withstands the passage of time and technical avant-garde.

    Main Stage - The Horeca Hub
    17:30h - 18:15h Main Stage - The Horeca Hub Free access
    Thu 26
    11:00h
    Culinary Demonstration with Tasting | -

    Tasting of DOP Siurana olive oil and Pa de Pagès IGP with Xavier Pàmies Sistaré.

    2026-03-26 11:00 2026-03-26 12:00 Europe/Madrid Tasting of DOP Siurana olive oil and Pa de Pagès IGP with Xavier Pàmies Sistaré. - Exhibitor Stand
    11:00h - 12:00h Exhibitor Stand Free access

    Alimentaria & HOSTELCO
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    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

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