How to improve customer experience: from booking to farewell
65% of the catering business is still consumed in dining rooms of restaurants, bars or cafés. Despite the rise of home delivery or pick-up models, the big differentiator in the…
Olfactory marketing, or being guided by smells
Companies are using innovation and technology as two of the main ways to improve the customer experience. One of these innovative strategies is Olfactory Marketing, a technique whereby emotional bonds…
Facial recognition, the technology with infinite possibilities
It is well known that the hotel industry can benefit greatly from new technologies and the latest innovations. For this reason, facial recognition in hotels is expected, taking into account…
Cybersecurity-related training and awareness
Hotel cybersecurity guarantees company and client privacy. Training the sector’s employees and raising their awareness to ensure they don’t fall into poor practices guarantees actions will be taken more cautiously,…
The technology that reduces check-in time at hotels
A good customer experience is essential in getting the guest to repeat their stay in the establishment. To achieve this, innovation and technology play an essential role in the…
Innovation as a means to improve the customer experience
People increasingly value personalisation in their trips, transforming them into unique experiences. The sector is facing this major challenge, and this is why the opportunities offered by innovation and technology…
Hotel communication: The 10 “Sine qua non” manuals
Innovation in the hotel sector involves adding communication as a priority strategy. We reviewed the ten key manuals which every hotel should include in its departments: company culture, brand,…
The challenges of a universally accessible hotel industry
The ONCE Foundation, which supports the “Design for All” concept related to the hotel industry, will take part in the forthcoming Hostelco at…
New hotels
Many people venture to regard them as the accommodation of the future, due to their central locations, their basic services and their competitive prices. In addition, the areas for…
Hotel architecture and search engines for forgotten spaces
One of the architectural practices at the forefront of this movement is Baquero+Iturbe. Its creators are committed to enhancing the potential of spaces that not only…
