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    09:30h
    Routes | La Ruta del Café and Té Coffee

    Coffe & Tea Tour

    2026-03-23 09:30 2026-03-23 18:30 Europe/Madrid Coffe & Tea Tour

    A sensory and strategic journey for your business.
    The Coffee and Tea Tour is an experience that connects tradition, innovation, and expert guidance. Here, roasters, manufacturers, and distributors become strategic partners, helping you create unique and profitable proposals.
    Our purpose? To inspire you, advise you, and accompany you in the evolution of your business.
    Discover the Coffee and Tea Tour freely!

    La Ruta del Café y Té | Alimentaria

     

    Ruta
    Mon 23 09:30h - 18:30h Ruta Free access
    10:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Artificial Intelligence vs. Artisanal Intelligence

    Ramón Garriga
    Ramón Garriga Gluten Morgen Baker Digital Speaker

    2026-03-23 10:00 2026-03-23 10:40 Europe/Madrid Artificial Intelligence vs. Artisanal Intelligence

    We will analyze the new role of the artisan baker in communicating with an audience saturated with artificial content. Authenticity is the best tool.

    The Bakery & Pastry Hub
    Mon 23 10:00h - 10:40h The Bakery & Pastry Hub Free access
    10:00h
    Keynote | The Horeca Hub The Shift

    Hybrid Shift

    Schedule
    10:00h - 10:05h
    Intro | Welcome to Hybrid Shift Focus Session
    Pablo De la Rica
    Pablo De la Rica AECOC Head of Retail & Foodservice Knowledge
    10:05h - 10:20h
    10:05h - 10:20h
    Keynote | The evolving stomach quota
    Maite Echeverría
    Maite Echeverría AECOC Customer Management Manager
    10:20h - 10:50h
    Round Table | When HORECA and Retail join forces
    Joan Gurguí
    Joan Gurguí La Bikinería -
    Maite Echeverría
    Maite Echeverría AECOC Customer Management Manager
    11:10h - 11:30h
    Keynote | The art of scaling a brand
    Enrique Tomás Ruiz
    Enrique Tomás Ruiz ENRIQUE TOMÁS CEO
    Pablo De la Rica
    Pablo De la Rica AECOC Head of Retail & Foodservice Knowledge
    11:30h - 11:50h
    Keynote | The global rise of hybrid business models: Retail & lifestyle meet HoReCa
    Julia Chesnokova Chesnokova
    Julia Chesnokova Chesnokova Food & Success Agency Founder
    12:00h - 12:15h
    Cierre | Executive Summary Hybrid Shift Focus Session
    Pablo De la Rica
    Pablo De la Rica AECOC Head of Retail & Foodservice Knowledge

    2026-03-23 10:00 2026-03-23 12:15 Europe/Madrid Hybrid Shift

    WHEN HORECA, RETAIL AND AUTOMATION COME TOGETHER

     

    The borders have fallen.

    In this Focus Session, you will discover how restaurants, retail, and new hybrid formats are creating real growth opportunities.

    Cases, partnerships, and models that work.

    A session to open your mind, identify new channels, and understand how to play on multiple boards without losing identity.

    INDUSTRY LEADER: Pablo de la Rica

    Talk Stage 1 - The Horeca Hub
    Mon 23 10:00h - 12:15h Talk Stage 1 - The Horeca Hub Free access
    10:00h
    Routes | La Ruta para el Distribuidor Ruta

    P 4, Stand E170 – GASOS FELMAR – Live Demo: CO₂ Supply Solutions for Hospitality & Events

    2026-03-23 10:00 2026-03-23 18:00 Europe/Madrid P 4, Stand E170 – GASOS FELMAR – Live Demo: CO₂ Supply Solutions for Hospitality & Events

    Live demonstration of our CO₂ supply solutions for hospitality, industry and events. We will cover available formats, installation and refill logistics, and how we ensure service continuity during peak demand. Designed for distributors looking for a reliable supplier, with technical support and agile logistics.

    Ruta
    Mon 23 10:00h - 18:00h Ruta Free access
    10:15h
    Round Table | Restauración Colectiva Collective Catering

    Food in care homes: from the plate to the experience

    Anna Cebrián
    Anna Cebrián Inforesidencias Director Moderador
    Antonio Morales
    Antonio Morales Vitalia Director of operations Speaker
    Francisco Pérez
    Francisco Pérez Emeis Restoration Manager Speaker
    Miriam Martí
    Miriam Martí Coliseé Dietitian - Nutritionist Speaker

    2026-03-23 10:15 2026-03-23 11:00 Europe/Madrid Food in care homes: from the plate to the experience

    Food in care homes is key to resident satisfaction and well-being, but it also presents a significant management challenge. This session will address how to transform mealtimes into a positive experience, balancing the center's nutritional and organizational needs, based on real-world experiences and best practices. This session is co-organized with Inforesidencias.

    Restauración Colectiva
    Mon 23 10:15h - 11:00h Restauración Colectiva Free access
    10:30h
    Intro | The Coffee Stage Coffee The Coffee Opportunity

    The Coffee Moment. Opening of The Coffee Opportunity

    Montserrat Prieto Goberna
    Montserrat Prieto Goberna - Speaker

    2026-03-23 10:30 2026-03-23 10:45 Europe/Madrid The Coffee Moment. Opening of The Coffee Opportunity

    Coffee is experiencing one of the most relevant moments in its recent history. Popularity, new formats, emerging habits, and a category that is consolidating as a value driver for the HORECA channel. This opening session offers a clear and up-to-date overview of the coffee ecosystem, its value chain, and the strategic role of each stakeholder in the overall success. An essential introduction to understand why coffee is no longer just a beverage, but a real business opportunity.

    By AE Café.

    The Coffee Stage
    Mon 23 10:30h - 10:45h The Coffee Stage Free access
    10:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques Pizza

    Pizzamaker for one day. Discovering the secrets of True Neapolitan pizza

    Alessandro Signore
    Alessandro Signore AVPN - Nap Senior Pizza Maker Speaker
    Umberto Mauriello
    Umberto Mauriello AVPN - La Pineta Senior Pizza Maker Speaker

    2026-03-23 10:30 2026-03-23 11:15 Europe/Madrid Pizzamaker for one day. Discovering the secrets of True Neapolitan pizza

    Neapolitan Pizza Maker for a Day is an educational workshop designed to introduce participants to the art of Neapolitan pizza making, recognized by UNESCO as intangible cultural heritage.
    It is a fascinating journey through the history and culture of authentic Neapolitan pizza, offering participants the chance to experience being a pizza maker for a day.

    Show Stage 1 - The Horeca Hub
    Mon 23 10:30h - 11:15h Show Stage 1 - The Horeca Hub Free access
    10:45h
    Presentation | The Coffee Stage Coffee The Coffee Opportunity

    The coffee category is transforming. Data, formats, and real opportunities

    Mariona Gaspà Suriol
    Mariona Gaspà Suriol FoodService Knowledge Foodservice knowledge Speaker

    2026-03-23 10:45 2026-03-23 11:15 Europe/Madrid The coffee category is transforming. Data, formats, and real opportunities

    The coffee category is evolving at great speed within the OOH channel. New models, hybrid concepts, and proposals are emerging in response to increasingly demanding and better-informed consumers. This session presents the key insights from the Local Heroes Coffee & Bakeries report, focusing on trends, operational complexity, structural challenges, and growth levers. An essential snapshot to understand where today’s opportunities lie and how to capitalize on them from a business perspective.

    The Coffee Stage
    Mon 23 10:45h - 11:15h The Coffee Stage Free access
    10:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    The future of baking in Brazil and around the world: new bread flavours

    Rogerio Shimura
    Rogerio Shimura Levain Escola de panificação e confeitaria Founder Speaker

    2026-03-23 10:45 2026-03-23 11:25 Europe/Madrid The future of baking in Brazil and around the world: new bread flavours

    Overview of the evolution of baking in Brazil and other countries around the world. The evolution of new flavours with the return of bread.

    The Bakery & Pastry Hub
    Mon 23 10:45h - 11:25h The Bakery & Pastry Hub Free access
    11:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value

    ALIBER “What no one sees where everyone is looking”

    Ana Rodriguez
    Ana Rodriguez Ministerio de Agricultura, Pesca y Alimentación Secretary General of Agricultural Resources and Food Safety Speaker
    Begoña Rodríguez
    Begoña Rodríguez Goe Tech Center Director Speaker
    David Garcia
    David Garcia LEV2050 CEO Speaker
    Eduardo Cotillas
    Eduardo Cotillas FIAB Director of Innovation Speaker
    Guillermo Mena
    Guillermo Mena FRUSELVA Innovation Manager Speaker
    Ignasi Papell
    Ignasi Papell Eurecat Singular projects Food Sector Speaker
    Javier López
    Javier López URAPHEX CEO Speaker
    Jesus Lopez Colmenarejo
    Jesus Lopez Colmenarejo Grupo Henar Comunicacion Director Moderador
    John Simpson
    John Simpson FreshCheck CEO Speaker
    José Antonio Moreno
    José Antonio Moreno LABORATORIOS ORDESA Researcher Speaker
    Lorena Salcedo
    Lorena Salcedo VEGETALES Representative Speaker
    Luis Chimeno Moral
    Luis Chimeno Moral Oscillum COO Speaker
    Mauricio García de Quevedo
    Mauricio García de Quevedo FIAB General Director Speaker
    Miriam Pateiro
    Miriam Pateiro Fundación Centro Tecnolóxico da Carne Senior R&D& Projects Technician Speaker
    Raquel Costales
    Raquel Costales FUNDACION CITOLIVA, CENTRO TECNOLÓGICO DEL OLIVAR Y DEL ACEITE Responsible for the cooking lab and elaiotechnics areas Speaker
    Ruth Lazaro Torres
    Ruth Lazaro Torres TAISI General Director Speaker
    Silvia García de la Torre
    Silvia García de la Torre EATEX - CNTA Innovation & Collaborative Ecosystems Director Speaker

    2026-03-23 11:00 2026-03-23 15:00 Europe/Madrid ALIBER “What no one sees where everyone is looking”

    At ALIBER 2026, the latest trends in new business models (technology platforms, innovation hubs, clusters, etc.), entrepreneurship (startups), new technologies and new trends in healthy food, consumer perception, circular economy and digitalization at the IAB will be presented.

    Auditorio - The Alimentaria Hub
    Mon 23 11:00h - 15:00h Auditorio - The Alimentaria Hub Free access
    11:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Startups

    Learn how to protect your brand with us!

    Lucia Mendiola
    Lucia Mendiola OEPM Trademark Examiner Speaker

    2026-03-23 11:00 2026-03-23 11:45 Europe/Madrid Learn how to protect your brand with us!

    In this session, we will share practical insights on how to protect brands and turn them into a strategic asset for any company. We will explain how to simplify the procedures and make them more accessible for SMEs and entrepreneurs, helping them strengthen their identity and compete more effectively in the market.

    Agora By AECOC - The Alimentaria Hub
    Mon 23 11:00h - 11:45h Agora By AECOC - The Alimentaria Hub Free access
    11:10h
    Keynote | The Horeca Hub The Shift

    Politics, Economy & Global Trends

    Schedule
    11:00h - 11:10h
    Keynote | Welcome to The Shift
    Pere Taberner
    Pere Taberner Hostelco President
    11:20h - 11:40h
    Keynote | The Holy Trinity: Inflation, Costs, and Staff (Survival and Profitability in the Era of Imbalance)
    Ignacio Atance
    Ignacio Atance Fundación Grupo Cajamar Director of the Research Department
    11:40h - 12:20h
    Round Table | The Holy Trinity. Inflation, costs, and talent: the new balance of the tourism sector
    Carlos Romero
    Carlos Romero Exceltur -
    Fede Fuster
    Fede Fuster Climia Hoteles / HOSBEC e ITH -
    JOSE MANUEL LASTRA PICAZO
    JOSE MANUEL LASTRA PICAZO CEAV VICEPRESIDENT
    11:40h - 12:20h
    Round Table | The Holy Trinity that decides whether your business lives or dies.
    Manuel Molina Espinosa
    Manuel Molina Espinosa HOSTELTUR Editor
    11:40h - 11:50h
    Intro | Welcome to Politics, Economy & Global Trends Focus Session
    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE
    12:20h - 12:40h
    Keynote | Consumer Trends 2026
    Melania Calderon
    Melania Calderon Innova Market Insights Market Insights Consultant
    12:40h - 13:20h
    Round Table | The tourism sector in transformation: global trends and strategic challenges
    Alberto Puente
    Alberto Puente Deloitte -
    Antonio Agustín
    Antonio Agustín -
    Antonio López de Ávila
    Antonio López de Ávila UN Tourism (ONU Turismo) -
    Jorge Marichal
    Jorge Marichal CEHAT (Confederación Española de Hoteles y Alojamientos Turísticos) President
    13:20h - 13:40h
    13:40h - 14:20h
    Round Table | The Map of New Tourism
    Carolina Herrero
    Carolina Herrero ALA -
    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE
    Isabel Garaña
    Isabel Garaña TURESPAÑA -
    Segundo López Vazquez
    Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas
    14:20h - 14:30h
    Cierre | Executive Summary Politics, Economy & Global Trends
    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE

    2026-03-23 11:10 2026-03-23 14:30 Europe/Madrid Politics, Economy & Global Trends

    THE FACTORS REDRAWING GLOBAL HORECA

     

    In this Focus Session, The Shift opens the discussion to understand which economic, political, and social forces are reshaping tourism, hospitality, and consumption.

    You will gain the insight to anticipate trends, read the context, and make smarter decisions in an uncertain environment.

    A session designed to move from reacting to playing with an advantage.

    INDUSTRY LEADER: Inma de Benito

    Talk Stage 2 - The Horeca Hub
    Mon 23 11:10h - 14:30h Talk Stage 2 - The Horeca Hub Free access
    11:15h
    Round Table | The Coffee Stage Coffee The Coffee Opportunity

    When coffee is at the center. HORECA models that work

    Alberto Velarde
    Alberto Velarde East Crema Coffee - Speaker
    Jon Martínez
    Jon Martínez - Speaker
    Mariona Gaspà Suriol
    Mariona Gaspà Suriol FoodService Knowledge Foodservice knowledge Moderador
    Pablo Lucchetta
    Pablo Lucchetta - Speaker

    2026-03-23 11:15 2026-03-23 11:45 Europe/Madrid When coffee is at the center. HORECA models that work

    Real-life cases of operators who have turned coffee into the strategic backbone of their business model. Contemporary, profitable concepts aligned with new customer expectations. This roundtable discussion brings key decisions, practical learnings, and avoidable mistakes to the table, showing how coffee can become a powerful competitive differentiator. Direct inspiration for hoteliers, restaurateurs, and coffee professionals who want this category to move beyond being a mere add-on and become a true driver of success.

    The Coffee Stage
    Mon 23 11:15h - 11:45h The Coffee Stage Free access
    11:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Disfrutar 2026: latest news

    Eduard Xatruch
    Eduard Xatruch Restaurante Disfrutar*** Chef Speaker
    Mateu Casañas
    Mateu Casañas Restaurante Disfrutar*** Chef Speaker
    Oriol Castro
    Oriol Castro Restaurante Disfrutar*** Chef Speaker

    2026-03-23 11:30 2026-03-23 12:15 Europe/Madrid Disfrutar 2026: latest news

    The creative genius of these three chefs does not rest. Disfrutar once again shares with its followers the latest culinary explanations.

    Main Stage - The Horeca Hub
    Mon 23 11:30h - 12:15h Main Stage - The Horeca Hub Free access
    11:30h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    The future of bread: Innovation and quality

    Mari Cruz Barón
    Mari Cruz Barón Baking School Barcelona Sabadell Deputy Director Speaker
    Yohan Ferrant
    Yohan Ferrant Baking School Barcelona Sabadell Director Speaker

    2026-03-23 11:30 2026-03-23 12:10 Europe/Madrid The future of bread: Innovation and quality

    An in-depth analysis of emerging ingredients, process and technique optimisation, and cutting-edge machinery that will shape the sector over the next decade. Tasting activity led by the Baking School of Barcelona Sabadell.

    The Bakery & Pastry Hub
    Mon 23 11:30h - 12:10h The Bakery & Pastry Hub Free access
    11:30h
    Culinary Demonstration | Restauración Colectiva Collective Catering

    Culinary demonstration. Agar – Food Management Consulting and Sammic

    Inés García
    Inés García Agar, Asesoría de Gestión Alimentaria Advisor in Adapted Nutrition Projects Speaker
    Silvia Mayor
    Silvia Mayor Agar, Asesoría de Gestión Alimentaria Corporate Chef Speaker
    Xavier Beltrán
    Xavier Beltrán Agar, Asesoría de Gestión Alimentaria Dietitian-Nutritionist Speaker

    2026-03-23 11:30 2026-03-23 12:15 Europe/Madrid Culinary demonstration. Agar – Food Management Consulting and Sammic

    The challenge of adapted nutrition: solutions that change lives

    Restauración Colectiva
    Mon 23 11:30h - 12:15h Restauración Colectiva Free access
    11:45h
    Tastings | The Coffee Stage Coffee The Coffee Opportunity

    Beyond milk: the plant-based revolution in the cup.

    Salvador Galacho
    Salvador Galacho - Speaker

    2026-03-23 11:45 2026-03-23 12:00 Europe/Madrid Beyond milk: the plant-based revolution in the cup.

    The rise of specialty coffee and new consumption habits have opened the door to a new protagonist behind the bar: plant-based beverages. In this tasting session, we will explore how OraSì Barista—developed specifically for coffee professionals—makes it possible to create creamy, balanced drinks that are perfect for latte art while always respecting the coffee’s flavor profile. A solution designed to work equally well in both hot and cold beverages, offering versatility for the modern café. We will also discover the range of OraSì plant-based drinks, made from soy, rice, coconut, oats, hazelnut, and almond, allowing cafés to expand their menus and respond to new consumer preferences.

    An experience to discover how plant-based beverages are redefining the contemporary coffee shop.

    Tasting by OraSì.

    The Coffee Stage
    Mon 23 11:45h - 12:00h The Coffee Stage Free access
    12:00h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    VITAL PROTEIN

    Manuel López
    Manuel López Gerente Vital Sandwich Manager Vital Sandwich Speaker

    2026-03-23 12:00 2026-03-23 12:15 Europe/Madrid VITAL PROTEIN

    In this presentation, I introduce the first innovation developed since our arrival at the company: a new range of high-protein sandwiches, designed to respond to the growing demand for functional and ready-to-eat products. The range includes four different flavours, each providing 22 g of protein per 150 g serving, combining nutritional value, taste, and convenience.

    Agora By AECOC - The Alimentaria Hub
    Mon 23 12:00h - 12:15h Agora By AECOC - The Alimentaria Hub Free access
    12:00h
    Round Table | La Plaza Eco Foods with Organic Certification Organic

    Round table: Is organic food at its decisive moment?

    Javier Tormos
    Javier Tormos Atalaya Bio CEO Speaker
    Paula Bernárdez
    Paula Bernárdez Mieles Anta, S.L. General Director Speaker
    Sophie Pagnon
    Sophie Pagnon Veritas Chief Communication, Marketing & Impact Officer Speaker
    Verónica Puente
    Verónica Puente FIAB Director of internationalization and trade policy Moderador

    2026-03-23 12:00 2026-03-23 13:00 Europe/Madrid Round table: Is organic food at its decisive moment?

    An analysis of the current challenges and opportunities of the specialized organic channel, presented by high-level representatives

    La Plaza Eco
    Mon 23 12:00h - 13:00h La Plaza Eco Free access
    12:00h
    Keynote | The Coffee Stage Coffee The Coffee Opportunity

    Automate to Win. Technology at the Service of Results.

    Sonia Soldevila Busom
    Sonia Soldevila Busom Con Gusto COnsulting CoFounder-Director Speaker

    2026-03-23 12:00 2026-03-23 12:15 Europe/Madrid Automate to Win. Technology at the Service of Results.

    Automation has become a strategic ally: cost savings, consistency in quality, and greater operational efficiency. This keynote explores how technology applied to coffee makes it possible to scale results without losing the experience. A practical perspective on why automation does not dehumanize, but rather frees up time, reduces errors, and improves the overall performance of the business.

    The Coffee Stage
    Mon 23 12:00h - 12:15h The Coffee Stage Free access
    12:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Marketing and Communication

    Top 10 Trends 2026 in Food & Beverages

    Enric Tardio Capdevila
    Enric Tardio Capdevila Innova Market Insights Senior Business Development / Manager EU & LATAM Speaker

    2026-03-23 12:00 2026-03-23 12:45 Europe/Madrid Top 10 Trends 2026 in Food & Beverages

    This insightful presentation, offers an exclusive glimpse into the future of the industry. Dive deep into the latest market and consumer trends as we highlight the breakthrough directions and innovations set to transform the food and beverage world in 2026 and beyond. This presentation will empower you with the forward-thinking insights you need to stay ahead of the curve in a rapidly evolving landscape.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Mon 23 12:00h - 12:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    12:00h
    Routes | La Ruta para el Distribuidor Ruta

    Mychef-B50-Showcooking

    2026-03-23 12:00 2026-03-23 13:00 Europe/Madrid Mychef-B50-Showcooking

    Live a culinary experience where learning, entertainment, and gastronomy come together in a spectacular demonstration of the advanced capabilities of Mychef equipment, accompanied by an exclusive tasting that reveals its full potential.

    Ruta
    Mon 23 12:00h - 13:00h Ruta Free access
    12:00h
    Presentation | The Alimentaria Hub Internationalization

    Agri-food industry Argentina: trust, capability, and global projection

    Carla Martín Bonito
    Carla Martín Bonito COPAL President Speaker
    Carlos Solanet
    Carlos Solanet La Rural S.A Commercial Director Speaker
    Diego Sucalesca
    Diego Sucalesca PromArgentina. Agencia Argetina para la Promoción de Inversiones y el Comercio Internacional Chief Executive Officer Speaker

    2026-03-23 12:00 2026-03-23 14:00 Europe/Madrid Agri-food industry Argentina: trust, capability, and global projection

    Built on a strong productive base and a diverse innovative industry, Argentina is consolidating its position as a strategic partner for the global supply of food and beverages.

    Conference Room by Acciona - The Alimentaria Hub
    Mon 23 12:00h - 14:00h Conference Room by Acciona - The Alimentaria Hub Free access
    12:15h
    Keynote | The Horeca Hub The Shift

    Smart Supply

    Schedule
    12:15h - 12:20h
    Intro | Welcome to Smart Supply Focus Session
    Mayte Ballesteros
    Mayte Ballesteros Ballesteros Consulting CEO of Ballesteros Consulting and Secretary General of DECOD
    12:20h - 13:45h
    Round Table | The Eroticism of Shopping
    Elisabet LLinarès Latorre
    Elisabet LLinarès Latorre Coperama Purchasing Manager
    Jordi Viñas Giro
    Jordi Viñas Giro FERRER Business Director
    Merche Vidal Jordán
    Merche Vidal Jordán Compañía del Trópico Director of Supply Chain & General Services at Compañía del Trópico & Vice President of DECOD
    Segundo López Vazquez
    Segundo López Vazquez Minor Europe & Americas Vice President F&B Minor Europe & Americas
    13:15h - 13:45h
    Round Table | El nuevo tablero de juego de las compras
    Alina Deulofeu Brils
    Alina Deulofeu Brils Alimentación - Gran Consumo Purchasing Lead (FMCG)
    Claudia Martínez Lopez
    Claudia Martínez Lopez AUSOLAN Category Manager
    Eric Mass
    Eric Mass AERCE -
    Yolanda Agüera Ortiz
    Yolanda Agüera Ortiz AREAS Director of Procurement, Quality, and Master Data
    13:45h - 14:15h
    Round Table | Buying Is No Longer About Supplying: It’s About Strategy
    Joan Cuni
    Joan Cuni DECOD -
    Manuel Rojo
    Manuel Rojo Frozen -
    14:15h - 14:30h
    Keynote | Industry Leader Executive Summary
    Mayte Ballesteros
    Mayte Ballesteros Ballesteros Consulting CEO of Ballesteros Consulting and Secretary General of DECOD

    2026-03-23 12:15 2026-03-23 14:30 Europe/Madrid Smart Supply

    THE NEW STRATEGIC POWER OF SMART PURCHASING

     

    Purchasing is no longer operational, it is pure strategy.

    You will learn how to optimize costs without sacrificing quality, negotiate better, standardize processes, and build resilience.

    A Focus Session to understand how supply decisions directly impact margin, brand, and competitiveness, especially in independent restaurants.

    INDUSTRY LEADER: TBC

    Talk Stage 1 - The Horeca Hub
    Mon 23 12:15h - 14:30h Talk Stage 1 - The Horeca Hub Free access
    12:15h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    From local delicacy to luxury souvenir: innovative avenues for pineapple cake.

    Justin Wu
    Justin Wu Wutzuching online bakery Founder Speaker

    2026-03-23 12:15 2026-03-23 12:55 Europe/Madrid From local delicacy to luxury souvenir: innovative avenues for pineapple cake.

    Transforming traditional local pastries into an iconic Taiwanese product, where we seek to turn it into a luxury product that adapts to the present and the future.

    The Bakery & Pastry Hub
    Mon 23 12:15h - 12:55h The Bakery & Pastry Hub Free access
    12:15h
    Round Table | The Coffee Stage Coffee The Coffee Opportunity

    Machines That Work. Technology with Soul

    Emiliano Tavieres Mecoli
    Emiliano Tavieres Mecoli Iot Vending Dlo Corp - Speaker
    Francesc Font Cot
    Francesc Font Cot Incapto CEO Speaker
    Gerard Slim
    Gerard Slim Iberital Sales Manager Speaker
    Sonia Soldevila Busom
    Sonia Soldevila Busom Con Gusto COnsulting CoFounder-Director Moderador

    2026-03-23 12:15 2026-03-23 12:45 Europe/Madrid Machines That Work. Technology with Soul

    Machinery manufacturers share real-world experiences of automation applied to coffee. What works, what doesn’t, and the impact on costs, quality, and daily operations. An honest conversation about investment, return, and smart decisions for businesses seeking efficiency without compromising a high-quality customer experience.

    The Coffee Stage
    Mon 23 12:15h - 12:45h The Coffee Stage Free access
    12:45h
    Round Table | The Coffee Stage Coffee The Coffee Opportunity

    The Secrets of Coffee & Bakery

    David Romero ROMERO
    David Romero ROMERO Garnier CEO Speaker
    Lydia Nieto
    Lydia Nieto Brunchit Founder & CEO Speaker
    Patricia Cortizas
    Patricia Cortizas Grupo Horreols-365 Obrador - Speaker
    Telmo Avalle
    Telmo Avalle - Moderador

    2026-03-23 12:45 2026-03-23 13:15 Europe/Madrid The Secrets of Coffee & Bakery

    The Coffee & Bakery segment has become one of the most successful, competitive, and profitable business models in the foodservice industry. High frequency, strong demand, and highly refined value propositions have elevated this format into a league of its own, where coffee acts as a strategic category, driving consumption, customer experience, and profitability.

    In this session, we bring together leading operators from the sector to unpack what lies behind their success: well-designed business models, clearly defined consumption occasions, a consistent customer experience, and strategic decisions that truly make a difference.

    The Coffee Stage
    Mon 23 12:45h - 13:15h The Coffee Stage Free access
    12:45h
    Round Table | Restauración Colectiva Collective Catering

    Care homes: Regulations and transparency

    Anna Cebrián
    Anna Cebrián Inforesidencias Director Moderador
    Augusto Poveda
    Augusto Poveda Sodexo Division Director - Healthcare, Senior & Education at Sodexo Speaker
    Josep de Martí
    Josep de Martí Inforesidencias Founder Speaker
    Marc Ferré
    Marc Ferré Save up Market Managing director Speaker
    Roser Montané
    Roser Montané Cesnut Director Speaker

    2026-03-23 12:45 2026-03-23 13:30 Europe/Madrid Care homes: Regulations and transparency

    The panel will discuss the impact of the new regulations on different management models, comparing self-management and outsourcing. With insights from various stakeholders in the sector, the discussion will analyze which model fosters legal compliance, efficiency, and the ability to demonstrate best practices, highlighting transparency as key in an increasingly demanding environment. This session is co-organized with Inforesidencias.

    Restauración Colectiva
    Mon 23 12:45h - 13:30h Restauración Colectiva Free access
    13:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Sustainability

    Deep Tech in the food industry: Technology redefines the factory of the future

    Alba Comadran
    Alba Comadran VALL COMPANYS Communication Speaker
    Isabel Villar
    Isabel Villar HERMASA Strategy Director Speaker
    Ricardo Díaz
    Ricardo Díaz AINIA Digital Transformation Director Moderador

    2026-03-23 13:00 2026-03-23 13:45 Europe/Madrid Deep Tech in the food industry: Technology redefines the factory of the future

    The food industry is undergoing an unprecedented transformation driven by Deep Tech technologies such as AI, robotics, photonics and biotechnology. These solutions are reshaping processes, optimising resources and addressing social and environmental challenges that were considered insurmountable. We will explore real case studies from leading companies applying these technologies, redefining production models and sector competitiveness.

    Agora By AECOC - The Alimentaria Hub
    Mon 23 13:00h - 13:45h Agora By AECOC - The Alimentaria Hub Free access
    13:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Technique, creativity, and evolution in the Spanish National Bakery Team.

    Joan Serra
    Joan Serra Madeleine by Ferrieres Head Baker Speaker
    José Roldán
    José Roldán World Baker of The Year 2025 Speaker

    2026-03-23 13:00 2026-03-23 13:40 Europe/Madrid Technique, creativity, and evolution in the Spanish National Bakery Team.

    Analysis of the most emblematic creations developed by the Spanish National Bakery Team, addressing the technical and creative criteria that have defined its evolution and competitive identity.

    The Bakery & Pastry Hub
    Mon 23 13:00h - 13:40h The Bakery & Pastry Hub Free access
    13:00h
    Routes | La Ruta para el Distribuidor Ruta

    Stand P4 B30 – MIL-TEK SOLUTIONS – Press your waste

    2026-03-23 13:00 2026-03-23 13:30 Europe/Madrid Stand P4 B30 – MIL-TEK SOLUTIONS – Press your waste

    Watch live as waste is reduced by 90%.

    Ruta
    Mon 23 13:00h - 13:30h Ruta Free access
    13:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value

    Pasta reengineering: operations, technology and consistency at scale

    Oriol Reull
    Oriol Reull RELLENO Cofounder Speaker

    2026-03-23 13:00 2026-03-23 13:45 Europe/Madrid Pasta reengineering: operations, technology and consistency at scale

    Pasta is one of the most consumed dishes in the world and, paradoxically, one of the worst executed outside traditional restaurants. In this talk, Relleno explains how it addresses this challenge through its own system combining technology, design, and operations, integrating innovation and logistics to ensure consistency at scale, from raw materials to the last mile, in any city and channel. Pasta as an operating system.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Mon 23 13:00h - 13:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    13:00h
    Round Table | La Plaza Eco Foods with Organic Certification Organic

    Round Table: Communicating clearly and effectively about organic products

    David Caré
    David Caré ASOBIO President Moderador
    Núria Armengol Carrasco
    Núria Armengol Carrasco Generalitat de Catalunya Responsible for organic agricultural production Speaker
    Octavio Laguía
    Octavio Laguía Natruly CEO & Co-Founder Speaker

    2026-03-23 13:00 2026-03-23 14:00 Europe/Madrid Round Table: Communicating clearly and effectively about organic products

    ASOBIO is organizing a round table discussion in which companies and the administration will talk about how to communicate more and better about organic products.

    La Plaza Eco
    Mon 23 13:00h - 14:00h La Plaza Eco Free access
    13:15h
    Tastings | The Coffee Stage Coffee The Coffee Opportunity

    Coffee Rave Culture, Music, and Networking

    Gerard Fernández Lacarcel
    Gerard Fernández Lacarcel - Speaker
    Oscar Martínez
    Oscar Martínez - Speaker
    Palak Bothra
    Palak Bothra - Speaker
    Puyan Sabor
    Puyan Sabor - Speaker
    Tanya Amor
    Tanya Amor - Speaker

    2026-03-23 13:15 2026-03-23 14:00 Europe/Madrid Coffee Rave Culture, Music, and Networking

    Coffee as a cultural and social element. This experience combines coffee, music, and networking in a dynamic format that shows how coffee brings communities together and creates new consumption rituals. A vibrant closing for the morning that connects business, culture, and professional relationships from a contemporary perspective. Do you want to discover what a Coffee Rave can bring to your hospitality business?

     

    The Coffee Stage
    Mon 23 13:15h - 14:00h The Coffee Stage Free access
    13:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques Kitchen

    Bread as an ingredient

    Dani Carnero
    Dani Carnero Kaleja Chef Speaker
    Daniel Gabás
    Daniel Gabás Juanito Baker Commercial manager Moderador

    2026-03-23 13:30 2026-03-23 14:15 Europe/Madrid Bread as an ingredient
    A showcooking presentation where bread is no longer a side dish but becomes the main ingredient.
    Led by Dani Carnero and the Juanito Baker team, we explore the role of bread in professional cooking, from technique to its actual application in gourmet dishes.
    A session designed to inspire, teach and discover bread from a new perspective.
    Main Stage - The Horeca Hub
    Mon 23 13:30h - 14:15h Main Stage - The Horeca Hub Free access
    13:30h
    Tastings | The Horeca Hub Gastronomy and Culinary Techniques Internationalization

    Parmigiano Reggiano: discover the taste of time

    Ficarelli Simone
    Ficarelli Simone Consorzio del Formaggio Parmigiano Reggiano Manager of the Parmigiano Reggiano Academy Speaker

    2026-03-23 13:30 2026-03-23 14:15 Europe/Madrid Parmigiano Reggiano: discover the taste of time

    Join us for an exclusive tasting led by the Head of the Parmigiano Reggiano Academy. Discover the story behind this world-famous Italian cheese followed by a vertical tasting of three different aging stages. This unique sensory experience is designed for professionals eager to explore the versatility of Parmigiano Reggiano - from aperitif to dessert- and learn how its evolving flavors and textures can elevate a variety of culinary occasions.

    Show Stage 2 - The Horeca Hub
    Mon 23 13:30h - 14:15h Show Stage 2 - The Horeca Hub Free access
    13:30h
    Culinary Demonstration | The Horeca Hub Politics, economy, and global trends Politics Economics & Global Trends

    A Journey through the Mediterranean

    Agata Albero
    Agata Albero INSPIRA GASTRONOMIA &HALAL SERVICES SL Gastronomy communicator Moderador
    MOHA QUACH
    MOHA QUACH El Terrat Chef Speaker

    2026-03-23 13:30 2026-03-23 14:15 Europe/Madrid A Journey through the Mediterranean

    The Moroccan-born chef invites us on a journey through the Mediterranean. Moha, from El Terrat restaurant, draws inspiration from his roots and the rich culinary history of the Mediterranean. His culinary approach explores and blends the historical and cultural connections of various Mediterranean civilizations.

    Spponsored by Royal Air Maroc

    Show Stage 1 - The Horeca Hub
    Mon 23 13:30h - 14:15h Show Stage 1 - The Horeca Hub Free access
    13:45h
    Round Table | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Future Chats: Bakery Around the World.

    Günther Koerffer
    Günther Koerffer UIBC Union Internacional de Panaderos y Pasteleros Former President Moderador
    Pao Chun Wu
    Pao Chun Wu UIBC Union Internacional de Panaderos y Pasteleros Baker Speaker
    Rogerio Shimura
    Rogerio Shimura Levain Escola de panificação e confeitaria Founder Speaker
    Sigurdur Mar Gudjonsson
    Sigurdur Mar Gudjonsson UIBC Union Internacional de Panaderos y Pasteleros Member Speaker

    2026-03-23 13:45 2026-03-23 14:25 Europe/Madrid Future Chats: Bakery Around the World.

    Round table discussion on the vision of the members of the UIBC select club for the future of bakeries.

    The Bakery & Pastry Hub
    Mon 23 13:45h - 14:25h The Bakery & Pastry Hub Free access
    14:00h
    Culinary Demonstration | Restauración Colectiva Collective Catering

    Nutrition and efficiency in the kitchen for residences with Rational

    Manel Deltell
    Manel Deltell Rational Corporate chef Speaker
    Santiago Biancotti
    Santiago Biancotti Rational Key Account Manager – Catering Sector, Rational Speaker

    2026-03-23 14:00 2026-03-23 14:45 Europe/Madrid Nutrition and efficiency in the kitchen for residences with Rational

    Catering in senior living facilities faces new challenges in healthy eating, food safety, and sustainability, in line with recent Royal Decrees. This demonstration shows how equipment such as Rational's iCombi Pro and iVario Pro facilitates tailored and balanced menus, improving process control, traceability, energy efficiency, and working conditions, ensuring cost-effective and safe management.

    Restauración Colectiva
    Mon 23 14:00h - 14:45h Restauración Colectiva Free access
    14:30h
    Culinary Demonstration | The Horeca Hub Gastronomy and Culinary Techniques

    Freezing is not the problem

    Francesc Colom
    Francesc Colom Friman Executive Chef Speaker
    Pepe Martín
    Pepe Martín Grupo SCAL CEO Speaker

    2026-03-23 14:30 2026-03-23 15:15 Europe/Madrid Freezing is not the problem

    A proposal that brings together cooking and knowledge to reflect on the role of frozen products in professional kitchens. Led by Francesc Colom (Executive Chef at Friman) and Pepe Martín (CEO at Scal), the session will be presented as a live showcooking, addressing key aspects such as the value of frozen products, freezing processes and technologies, the importance of the cold chain, and their real application in the kitchen.

    Main Stage - The Horeca Hub
    Mon 23 14:30h - 15:15h Main Stage - The Horeca Hub Free access
    15:00h
    Routes | La Ruta para el Distribuidor Ruta

    Stand number P40B30: Live demonstration

    2026-03-23 15:00 2026-03-23 15:30 Europe/Madrid Stand number P40B30: Live demonstration

    INFINITE TRASH BAGS

    Ruta
    Mon 23 15:00h - 15:30h Ruta Free access
    15:00h
    Presentation | La Plaza Eco Foods with Organic Certification Organic

    INTERECO presents the 2025 Data Report

    Regina Monsalve
    Regina Monsalve INTERECO President Speaker

    2026-03-23 15:00 2026-03-23 16:00 Europe/Madrid INTERECO presents the 2025 Data Report

    INTERECO presents its 2025 Data Report, an updated overview of the organic sector in Spain, with key events and the most relevant trends.

    La Plaza Eco
    Mon 23 15:00h - 16:00h La Plaza Eco Free access
    15:15h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Cocoa and Chocolate: A globalised raw material and its sweet derivative

    Nikita Harwich
    Nikita Harwich Historian and Economist Speaker

    2026-03-23 15:15 2026-03-23 15:55 Europe/Madrid Cocoa and Chocolate: A globalised raw material and its sweet derivative

    In the face of the recent production crisis, cocoa prices have skyrocketed. Although the crisis seems to have been overcome for the moment, it continues to reveal the uncertainties facing producing countries and chocolate processing industries: land constraints, disease and climate change, and the need for alternative crops and manufacturing methods. Will good chocolate once again become a luxury product?

    The Bakery & Pastry Hub
    Mon 23 15:15h - 15:55h The Bakery & Pastry Hub Free access
    15:15h
    Keynote | The Coffee Stage Coffee The Coffee Opportunity

    Coffee has a story. Origin, identity, and value

    Andre Barretto
    Andre Barretto My Coffee Guide / Oatly Co-Founder and Brand Activation Manager Speaker

    2026-03-23 15:15 2026-03-23 15:30 Europe/Madrid Coffee has a story. Origin, identity, and value

    Today, coffee has a name, a surname, and a place of origin. This keynote delves into the importance of origin, traceability, and storytelling as key differentiating elements. Understanding the producer, the territory, and the process is essential to sell better and position yourself with credibility. A session that invites participants to use authenticity as a strategic tool, not just as a narrative.

    The Coffee Stage
    Mon 23 15:15h - 15:30h The Coffee Stage Free access
    15:30h
    Round Table | The Coffee Stage Coffee The Coffee Opportunity

    Stories that sell. Businesses that connect

    2026-03-23 15:30 2026-03-23 16:00 Europe/Madrid Stories that sell. Businesses that connect

    HORECA models that have successfully turned origin and storytelling into a powerful tool for customer connection. Clear communication, education, and emotion in the service of the experience. This roundtable discussion shows how telling the coffee story well creates empathy, loyalty, and differentiation in an increasingly competitive market.

    The Coffee Stage
    Mon 23 15:30h - 16:00h The Coffee Stage Free access
    15:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques Pizza

    Pizza Maker for one Day: Discover the secrets of authentic Neapolitan pizza

    Alessandro Signore
    Alessandro Signore AVPN - Nap Senior Pizza Maker Speaker
    Umberto Mauriello
    Umberto Mauriello AVPN - La Pineta Senior Pizza Maker Speaker

    2026-03-23 15:30 2026-03-23 16:15 Europe/Madrid Pizza Maker for one Day: Discover the secrets of authentic Neapolitan pizza
    Discover the True Neapolitan Pizza with our educational workshop designed to make you experience the art of Neapolitan pizzaiuolo, recognized by UNESCO as intangible heritage of humanity.
    This event is an exciting journey into the history and culture of the Neapolitan pizza where the participants can live the experience of being a “pizzamaker for a day”.
    Show Stage 1 - The Horeca Hub
    Mon 23 15:30h - 16:15h Show Stage 1 - The Horeca Hub Free access
    15:30h
    Tastings | The Horeca Hub Gastronomy and Culinary Techniques

    Discover the World of Japanese Alcoholic Beverages

    Hideki Matsuhisa
    Hideki Matsuhisa Restaurante Koy Shunka Chef Speaker
    Pablo Alomar
    Pablo Alomar Koy Shunka Owner-Chef of Koy Shunka Speaker

    2026-03-23 15:30 2026-03-23 16:15 Europe/Madrid Discover the World of Japanese Alcoholic Beverages

    Sake is a fermented rice beverage recognized by UNESCO in 2024 and far more than a drink at the end of a Japanese meal. In this session, Pablo Alomar Salvioni explores Nihonshu, from its origins and centuries of craftsmanship to its revival as a premium category with fewer than 1,200 breweries today. Discover rice, water, koji and yeast, polishing ratios, styles from Junmai to Dai Ginjo, and its harmony with diverse cuisines.

    Main Stage - The Horeca Hub
    Mon 23 15:30h - 16:15h Main Stage - The Horeca Hub Free access
    15:30h
    Presentation | The Alimentaria Hub Internationalization Sustainability

    TATIS FOOD

    2026-03-23 15:30 2026-03-23 15:45 Europe/Madrid TATIS FOOD

    Factory of Mexican products ready to eat, stored at room temperature in Barcelona, ​​Spain.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Mon 23 15:30h - 15:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    16:00h
    Round Table | Restauración Colectiva Collective Catering

    Legal changes in socio-health centers from the dietitian’s perspective

    Ana López Santacruz
    Ana López Santacruz Aesan Executive Director Speaker
    Arantza Ruiz de las Heras
    Arantza Ruiz de las Heras Sociedad Española de Dietética y Nutrición (Sedyn) Secretariat Speaker
    Gemma Salvador
    Gemma Salvador Agència de Salut Pública de Catalunya. Generalitat de Catalunya Dietitian and Nutritionist Moderador
    Luis J Morán
    Luis J Morán Consejo General de Colegios Oficiales de Dietistas-Nutricionistas President Speaker
    Mireia Arús
    Mireia Arús Consorci Sanitari del Maresme Dietitian – nutritionist, Head of the Nutrition and Catering Unit Speaker
    Roser Martí
    Roser Martí Col·legi de Dietistes-Nutricionistes de Catalunya (Codinucat) Codinucat Chairwoman Speaker

    2026-03-23 16:00 2026-03-23 17:30 Europe/Madrid Legal changes in socio-health centers from the dietitian’s perspective

    The approval of the Royal Decree on healthy and sustainable menus will bring about a key change in the food provided in care homes and hospitals, strengthening the role of the registered dietitian nutritionist. This panel will analyze the regulatory changes from their perspective and how their implementation improves legal compliance and the quality of food services.

    Restauración Colectiva
    Mon 23 16:00h - 17:30h Restauración Colectiva Free access
    16:00h
    Awards Ceremony | La Plaza Eco Foods with Organic Certification Organic

    Deliberation on BIO ECO AWARDS BY ALIMENTARIA

    Verónica Puente
    Verónica Puente FIAB Director of internationalization and trade policy Speaker

    2026-03-23 16:00 2026-03-23 17:00 Europe/Madrid Deliberation on BIO ECO AWARDS BY ALIMENTARIA

    A jury composed of the Ministry of Agriculture, Fisheries and Food of Spain, ICEX, Alimentaria, Cesce, FIAB, Ecovalia and Bio Eco Actual meets to evaluate the organic products nominated for the awards.

    La Plaza Eco
    Mon 23 16:00h - 17:00h La Plaza Eco Free access
    16:00h
    Round Table | The Alimentaria Hub Distribution and Retail Innovation (R&D&I) and Brands Value

    La Martinuca and Vicio: from niche to globally trending product and brand

    Aleix Puig
    Aleix Puig VICIO Co-founder and President Speaker
    Víctor Naranjo
    Víctor Naranjo La Martinuca Co-founder and CEO Speaker

    2026-03-23 16:00 2026-03-23 16:45 Europe/Madrid La Martinuca and Vicio: from niche to globally trending product and brand

    The tortilla and the smash burger are global icons in the world of gastronomy. In Spain, these niches are clearly led by two key players who have reached the top through high-quality products, a premium brand experience, and innovative strategies in which social media has played a decisive role.

    Conference Room by Acciona - The Alimentaria Hub
    Mon 23 16:00h - 16:45h Conference Room by Acciona - The Alimentaria Hub Free access
    16:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Bachour: The New era of Viennoiserie

    Antonio Bachour
    Antonio Bachour Bachour Miami Founder Speaker
    Lluis Costa
    Lluis Costa Valflorida Xocolaters Co-Founder Speaker

    2026-03-23 16:00 2026-03-23 16:40 Europe/Madrid Bachour: The New era of Viennoiserie

    A four-handed performance by these great professionals, who will give a demonstration of the recipes from Antonio Bachour's new book.

    The Bakery & Pastry Hub
    Mon 23 16:00h - 16:40h The Bakery & Pastry Hub Free access
    16:00h
    Speech | The Horeca Hub The Shift

    Business Power

    Schedule
    16:00h - 16:05h
    16:05h - 16:25h
    Keynote | The future of F&B: what’s coming and how to prepare
    Rebeca Múñoz
    Rebeca Múñoz Livit Design CEO & Partner
    16:25h - 16:55h
    Round Table | It’s no longer the best restaurant that wins. The best business model wins.
    Elvira Durand Miranda
    Elvira Durand Miranda LE COQ CEO de Grupo Le Coq
    Joan Jover
    Joan Jover -
    Jordi Pascual
    Jordi Pascual UDON Asian Food / Silicon Valles Inversions CEO and Co-Founder
    Nora Vallcorba Barata
    Nora Vallcorba Barata Nora Real Food Co-Founder
    16:55h - 17:10h
    17:10h - 17:50h
    Keynote | 360° Effectiveness Lesson
    Aksel Helbek
    Aksel Helbek Grupo Elior -
    Mireia Martí Isern
    Mireia Martí Isern AREAS Global Director of Marketing, Digital & Business Development
    Mónica Pastor
    Mónica Pastor Alimarket Senior Editor Alimarket Hotels & Foodservice Area
    17:50h - 18:15h
    Keynote | Winning models are not improvised
    Marta Cebrián López
    Marta Cebrián López MCL Food Consulting CEO and Founder
    Óscar Pastor
    Óscar Pastor Oh My Business Consulting / FCSI Iberia Founder / President
    18:15h - 18:30h

    2026-03-23 16:00 2026-03-23 18:30 Europe/Madrid Business Power

    WHEN THE BEST RESTAURANT NO LONGER WINS, THE BEST MODEL DOES

     

    Discover why some businesses grow, scale, and attract investment while others, despite being brilliant, fall behind.

    In this Focus Session, we will analyze models, efficiency, structure, and business mindset.

    You will take away practical insights to rethink your business, make it more profitable, and design it with a future vision without losing its soul.

    INDUSTRY LEADER: Joan Jover

    Talk Stage 2 - The Horeca Hub
    Mon 23 16:00h - 18:30h Talk Stage 2 - The Horeca Hub Free access
    16:00h
    Keynote | The Horeca Hub The Shift

    SmartFood

    Schedule
    16:00h - 16:05h
    16:45h - 17:15h
    Round Table | The restaurant beyond the restaurant
    Anna Masuet
    Anna Masuet -
    Jordi Tumo Jardí
    Jordi Tumo Jardí FEDISHORECA General Director
    17:15h - 17:45h
    Round Table | Cities that Feed Better: The New Urban Pact for Foodservice
    Alfredo García-Plata Fernández
    Alfredo García-Plata Fernández Municipio 1 Former mayor of Torrelodones and promoter of Smart Food City
    Belén González Nieto
    Belén González Nieto Municipio 2 Councillor for Commerce and Central District of Las Rozas City Council (Madrid)
    Pablo Bellenda
    Pablo Bellenda Aplus gastroMarketing Marketing Director at Aplus Gastromarketing
    17:45h - 18:00h
    Round Table | Everything You Don’t See About Your Business
    Anna Masuet
    Anna Masuet -
    Jordi Arch
    Jordi Arch Frozen -
    José Benito
    José Benito MIL-TEK SOLUTIONS SL -

    2026-03-23 16:00 2026-03-23 18:30 Europe/Madrid SmartFood

    CITIES, LOGISTICS, AND THE NEW URBAN FOOD PACT

     

    How can the cities of the future be fed better?

    You will learn about urban models, smart logistics, applied sustainability, and public-private collaboration.

    An inspiring Focus Session to understand how food service fits into the new urban design and what opportunities are opening for agile and conscious operators.

    INDUSTRY LEADER: TBC

    Talk Stage 1 - The Horeca Hub
    Mon 23 16:00h - 18:30h Talk Stage 1 - The Horeca Hub Free access
    16:00h
    Keynote | The Coffee Stage Coffee The Coffee Opportunity

    Can Coffee Be Smart? Data, AI, and Profitability in the Horeca Channel

    Pere Cornellà
    Pere Cornellà Cafes Cornellà - Speaker
    Xavier Mallol
    Xavier Mallol Delectatech CEO & Founder Speaker

    2026-03-23 16:00 2026-03-23 16:30 Europe/Madrid Can Coffee Be Smart? Data, AI, and Profitability in the Horeca Channel

    Artificial intelligence and data analytics are already transforming coffee management. Consumption forecasting, purchasing optimization, and profitability improvement. This session explores how technology enables more precise and profitable decision-making, anticipates customer needs, and professionalizes the category within the HORECA business.

    The Coffee Stage
    Mon 23 16:00h - 16:30h The Coffee Stage Free access
    16:00h
    Conference | The Alimentaria Hub Distribution and Retail Marketing and Communication

    QR Code Revolution: Transforming the Point of Sale and Consumer Interaction

    Berta Ambròs
    Berta Ambròs AECOC Project Manager Speaker
    Carla Solà
    Carla Solà AECOC GS1 Standards Implementation Manager for the FMCG, Agri-food Chain, and HORECA Speaker

    2026-03-23 16:00 2026-03-23 17:00 Europe/Madrid QR Code Revolution: Transforming the Point of Sale and Consumer Interaction

    The QR code is presented as the future and present of the barcode to improve efficiency in-store and open a digital channel to communicate directly with the consumer. With this technology, food safety can be enhanced, food waste can be reduced, and at the same time, it can redirect users to an extended product label containing a lot of additional information about the product

    Agora By AECOC - The Alimentaria Hub
    Mon 23 16:00h - 17:00h Agora By AECOC - The Alimentaria Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Product, idea and emotion: the creative triangle of Lasarte’s cuisine

    Paolo Casagrande
    Paolo Casagrande Restaurante Lasarte*** Chef Speaker

    2026-03-23 16:30 2026-03-23 17:15 Europe/Madrid Product, idea and emotion: the creative triangle of Lasarte’s cuisine

    This year Lasarte celebrates its 20th anniversary. Twenty years of memory, evolution, risk and learning. Thousands of dishes that no longer exist, yet still live on in those who tasted them. An anniversary that affirms an identity and honours a legacy rich in shared experiences.

    Main Stage - The Horeca Hub
    Mon 23 16:30h - 17:15h Main Stage - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Sea and mountain

    Paco Pérez
    Paco Pérez Restaurante Miramar Chef Speaker

    2026-03-23 16:30 2026-03-23 17:15 Europe/Madrid Sea and mountain

    A contemporary interpretation of one of the most representative compositions of Catalan culinary tradition: sea and mountain.

    Show Stage 1 - The Horeca Hub
    Mon 23 16:30h - 17:15h Show Stage 1 - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    From neighbourhood pub to Michelin-starred restaurant

    Fran Agudo
    Fran Agudo Restaurante Montbar Chef Speaker

    2026-03-23 16:30 2026-03-23 17:15 Europe/Madrid From neighbourhood pub to Michelin-starred restaurant

    Details of the logical progression from a neighbourhood bar to a Michelin-starred restaurant, showcasing examples of some of the current dishes on the menu, such as sea bass ceviche, wagyu terrine, rice, nori and caviar...

    Show Stage 2 - The Horeca Hub
    Mon 23 16:30h - 17:15h Show Stage 2 - The Horeca Hub Free access
    16:30h
    Tastings | The Coffee Stage Coffee The Coffee Opportunity

    When coffee finds its perfect match: inclusion, tradition, and coherence

    Ana María Muñoz Segura
    Ana María Muñoz Segura - Speaker

    2026-03-23 16:30 2026-03-23 16:45 Europe/Madrid When coffee finds its perfect match: inclusion, tradition, and coherence

    The premium coffee experience demands that every detail counts. In a multicultural environment, the accompanying product becomes an opportunity to broaden audiences and reinforce identity. With his artisanal approach, Antonio Anaut demonstrates how tradition and inclusivity can elevate the story that begins in the cup

    The Coffee Stage
    Mon 23 16:30h - 16:45h The Coffee Stage Free access
    16:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Processing is Creating: The new role of cocoa at source and in the workshop

    Juan Rubio
    Juan Rubio Wikichoco Founder Speaker
    Mónica Meschini
    Mónica Meschini IICCT (International Institute of Chocolate & Cacao Tasting) Co-Founder Speaker

    2026-03-23 16:45 2026-03-23 17:25 Europe/Madrid Processing is Creating: The new role of cocoa at source and in the workshop

    The processing of cocoa at source—harvesting, fermentation, drying, selection, and traceability—has gone from being an industry standard to becoming a language in its own right, capable of expressing territory, culture, and vision. At the same time, it analyses how, in contemporary workshops, ingredients are no longer incorporated for decoration or flavouring, but to build narrative, balance, coherence, and transmission with the original cocoa.

    The Bakery & Pastry Hub
    Mon 23 16:45h - 17:25h The Bakery & Pastry Hub Free access
    16:45h
    Keynote | The Coffee Stage Coffee The Coffee Opportunity

    Look outside to grow. International concepts

    Óscar Pastor
    Óscar Pastor Oh My Business Consulting / FCSI Iberia Founder / President Speaker

    2026-03-23 16:45 2026-03-23 17:00 Europe/Madrid Look outside to grow. International concepts

    An inspiring keynote exploring successful models in cafés, restaurants, and hotels from other markets. Countries and cultures with an advanced relationship with coffee serve as a reference to identify trends, formats, and replicable approaches. Fresh ideas to anticipate and evolve your business.

    The Coffee Stage
    Mon 23 16:45h - 17:00h The Coffee Stage Free access
    17:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    GLP-1 and Satiety: The Next Frontier in Food Industry

    Leyre Urtasun
    Leyre Urtasun CNTA R&D Product Development Manager at CNTA Speaker

    2026-03-23 17:00 2026-03-23 17:45 Europe/Madrid GLP-1 and Satiety: The Next Frontier in Food Industry

    How is the trend of satiating products linked to GLP-1 redefining food innovation? In this presentation, we will explore the challenges and strategic opportunities it presents for the agri-food industry.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Mon 23 17:00h - 17:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    17:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Marketing and Communication

    Key trends in modern consumer behavior

    Marta Munné
    Marta Munné AECOC Shopper Insights Manager Speaker

    2026-03-23 17:00 2026-03-23 18:00 Europe/Madrid Key trends in modern consumer behavior
    Understanding how and why consumers make purchasing decisions helps anticipate future behaviors and remain relevant in a dynamic market. Fresh, up-to-date insights lead to stronger decisions and more effective strategies. In this session, you’ll explore the key trends set to define the shopper in 2026 and learn how to adapt your company’s strategy with confidence.
    Agora By AECOC - The Alimentaria Hub
    Mon 23 17:00h - 18:00h Agora By AECOC - The Alimentaria Hub Free access
    17:00h
    Conference | La Plaza Eco Foods with Organic Certification Organic

    Tradition and future in one label: 100% Native Breed and Organic

    Juan Maria Gallardo
    Juan Maria Gallardo RFEAGAS Expert Speaker

    2026-03-23 17:00 2026-03-23 18:00 Europe/Madrid Tradition and future in one label: 100% Native Breed and Organic

    Lecture by Juan María Gallardo Bolaños, technician at RFEAGAS, on the 100% Native Breed logo as a tool for differentiation and livestock heritage valorisation. The session will explore its synergy with the organic label and how origin becomes a competitive advantage. Presentation of Elocal Hub, a forthcoming specialised marketplace. Closing with a tasting of 100% native breed products.

    La Plaza Eco
    Mon 23 17:00h - 18:00h La Plaza Eco Free access
    17:00h
    Tastings | The Coffee Stage Coffee The Coffee Opportunity

    How functional coffee is transforming coffee culture

    Silvia Lukkarinen
    Silvia Lukkarinen - Speaker

    2026-03-23 17:00 2026-03-23 17:15 Europe/Madrid How functional coffee is transforming coffee culture

    Coffee is no longer just stimulation. A new generation of consumers is seeking a balanced experience rather than one that is intense or jittery. This shift is driving the rise of functional coffee, where wellness, ritual, and experience become part of the daily coffee moment.

    In this session, Silvia Lukkarinen explores how changing consumer expectations are transforming coffee culture, from the demand for calmer energy to the growing role of storytelling, premiumization, and experiential coffee rituals.

    Hospitality operators will discover how functional ingredients such as adaptogenic mushrooms are entering the coffee category, opening new opportunities for menu innovation, differentiation, and higher-margin offerings in cafés, hotels, and foodservice.

    The Coffee Stage
    Mon 23 17:00h - 17:15h The Coffee Stage Free access
    17:15h
    Awards Ceremony | The Alimentaria Hub Innovation (R&D&I) and Brands Value

    Innoval Awards Ceremony

    2026-03-23 17:15 2026-03-23 18:00 Europe/Madrid Innoval Awards Ceremony

    Innoval 2026 Awards Ceremony, an event recognizing the food industry's investment in R&D.

    The 17 best innovations were highlighted, distributed as follows:
    Retail Channel Award
    Horeca Channel Award
    Impulse Channel Award
    Award for the best innovation in each of the four trends (pleasure, convenience, health, and sustainability)
    Distributor Award
    Award by category

    Conference Room by Acciona - The Alimentaria Hub
    Mon 23 17:15h - 18:00h Conference Room by Acciona - The Alimentaria Hub Free access
    17:15h
    Presentation | The Coffee Stage Coffee The Coffee Opportunity

    Generation Z decides how they want to drink coffee

    Sergi Freixes Castrelo
    Sergi Freixes Castrelo ISTITUTO EUROPEO DI DESIGN BARCELONA Master’s Program Coordinator in Food Design IED Barcelona – Istituto Europeo di Design Speaker

    2026-03-23 17:15 2026-03-23 18:00 Europe/Madrid Generation Z decides how they want to drink coffee

    A space led by IED Barcelona where the results of a food design project on Generation Z’s relationship with coffee will be presented.
    An analysis of environments, formats, and consumption moments to understand how this new audience is already entering bars and cafés.

    Link at https://www.ied.edu/courses/barcelona/master/food-design

    The Coffee Stage
    Mon 23 17:15h - 18:00h The Coffee Stage Free access
    17:30h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Fermentation in desserts: Exploring new textures and aromas.

    Lluis Arrufat
    Lluis Arrufat Grupo Fandango Executive Chef Speaker
    Txema Urda
    Txema Urda Tus Fermentados Founder Speaker

    2026-03-23 17:30 2026-03-23 18:10 Europe/Madrid Fermentation in desserts: Exploring new textures and aromas.

    Four-handed presentation

    The Bakery & Pastry Hub
    Mon 23 17:30h - 18:10h The Bakery & Pastry Hub Free access
    18:00h
    Presentation | The Coffee Stage Coffee The Coffee Opportunity

    Specialty Cocktails – A new category for a new consumption moment.

    Carlos López
    Carlos López OTC Group - Monin Advocacy & Trade Marketing Manager en OTC Group Moderador
    Jesús Lumbreras Lara
    Jesús Lumbreras Lara OTC Group - Monin Brand Ambassador Nacional at Monin Speaker

    2026-03-23 18:00 2026-03-23 18:30 Europe/Madrid Specialty Cocktails – A new category for a new consumption moment.

    This talk explores the potential of coffee in contemporary mixology through the preparation and tasting of three cocktails. During the session we will discuss the importance of coffee as an ingredient, its aromatic profile, and how to combine it with other elements to enhance its flavors. The goal is to discover new ways to integrate coffee into cocktails and create drinks suited for afternoon consumption.

    The Coffee Stage
    Mon 23 18:00h - 18:30h The Coffee Stage Free access
    18:15h
    Awards Ceremony | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Medal award ceremony of the UIBC

    Dominique Anract
    Dominique Anract UIBC (Unión Internacional de Panaderos y Pasteleros). President Speaker

    2026-03-23 18:15 2026-03-23 18:30 Europe/Madrid Medal award ceremony of the UIBC

    Medal award ceremony of the Union of Bakers and Confectioners of the UIBC.

    The Bakery & Pastry Hub
    Mon 23 18:15h - 18:30h The Bakery & Pastry Hub Free access
    09:30h
    Routes | La Ruta del Café and Té Coffee

    Coffe & Tea Tour

    2026-03-24 09:30 2026-03-24 18:30 Europe/Madrid Coffe & Tea Tour

    A sensory and strategic journey for your business.
    The Coffee and Tea Tour is an experience that connects tradition, innovation, and expert guidance. Here, roasters, manufacturers, and distributors become strategic partners, helping you create unique and profitable proposals.
    Our purpose? To inspire you, advise you, and accompany you in the evolution of your business.
    Discover the Coffee and Tea Tour freely!

    La Ruta del Café y Té | Alimentaria

    Ruta
    Tue 24 09:30h - 18:30h Ruta Free access
    09:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    IQPS (Index Qualitatis Panis Salubris): The path to healthy bread

    Dra. Sandra Pérez Quirce
    Dra. Sandra Pérez Quirce CETECE (Centro Tecnológico de Cereales de Castilla y León) Head of R&D&I Speaker
    Jesús Machi Lorente
    Jesús Machi Lorente Club Richemont España President Speaker
    Jorge Pastor Moreno
    Jorge Pastor Moreno Expert baker and historian Speaker

    2026-03-24 09:45 2026-03-24 11:55 Europe/Madrid IQPS (Index Qualitatis Panis Salubris): The path to healthy bread
    This A6Manos will be divided into three parts:
    Presentation, definition and description of the IQPS (Index Qualitatis Panis Salubris) method. Scientific and nutritional foundations of the concept.
    Analytical, scientific and nutritional aspects on which the IQPS is based and founded.
    The IQPS and baking: Benefits for bakers, nutritionists, scientists, trainers, health and nutrition experts, and consumers.
    The Bakery & Pastry Hub
    Tue 24 09:45h - 11:55h The Bakery & Pastry Hub Free access
    10:00h
    Round Table | Halal 4th International Halal Congress

    The Halal meat sector: sustained demand growth of quality and healthy products

    Gustavo Alonso
    Gustavo Alonso Isla Délice Country Manager Speaker
    Hesham Mekdad
    Hesham Mekdad Nahda Egypt & Gulf Managing Director Speaker
    Javier Albarracin
    Javier Albarracin Barcelona Halal Services Partner Moderador
    José Friguls
    José Friguls Asociación Empresarial Cárnica (ANAFRIC) President Speaker
    Muhammad Escudero
    Muhammad Escudero Instituto Halal Director Certification Department Speaker
    Pol Viñals
    Pol Viñals Viñals Soler Managing Director Speaker

    2026-03-24 10:00 2026-03-24 11:00 Europe/Madrid The Halal meat sector: sustained demand growth of quality and healthy products

    The main trends and business opportunities in the halal consumer segment will be presented, both in Spain and in Europe and globally, as demand is growing in both quantity and sophistication. The meat segment and its derivatives will be analyzed in particular. Business case studies will also be presented, demonstrating how companies have innovated and diversified markets through the production of halal products.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 10:00h - 11:00h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    10:00h
    Contest | The Coffee Stage Coffee

    Battles Latte Art Grading System

    2026-03-24 10:00 2026-03-24 16:00 Europe/Madrid Battles Latte Art Grading System

    A competition that evaluates the technical and creative skills of baristas in the creation of latte art.

    The Coffee Stage
    Tue 24 10:00h - 16:00h The Coffee Stage Free access
    10:00h
    Keynote | The Horeca Hub The Shift

    Hotel Intelligence & Experience

    Schedule
    10:00h - 10:10h
    Intro | Welcome to Hotel Intelligence & Experiencie Focus Session
    Alvaro Carrillo de Albornoz Braojos
    Alvaro Carrillo de Albornoz Braojos Instituto Tecnológico Hotelero - ITH Managing Director
    10:40h - 11:30h
    Round Table | The Impact of AI on Distribution
    José María Ramón Cardona
    José María Ramón Cardona Neobookings CEO
    Juan Daniel Núñez Sánchez
    Juan Daniel Núñez Sánchez SmartTravelNews Editor and Founder
    Nuria Via Clavero
    Nuria Via Clavero MIRAI Area Business Manager
    Rafael de Jorge Lopez
    Rafael de Jorge Lopez Growtur - Consultora IA CEO
    Victor Mayans Asian
    Victor Mayans Asian Artiem Hotels MARKETING DIRECTOR
    11:45h - 12:30h
    Round Table | Automation and Robotics for Cost Efficiency
    Alex Salvador
    Alex Salvador AER Automation Managing Director
    Cesar Pérez Araque
    Cesar Pérez Araque Vincci Hotels Quality and sustainability manager
    Isidro Fernández
    Isidro Fernández BUMERANIA CEO & Founder Bumerania Robotics
    Jorge Salas Solanilla
    Jorge Salas Solanilla JOB&TALENT Managing Director
    José Muñoz Barrasa
    José Muñoz Barrasa Muzybar Head of Robotics B2B
    12:30h - 13:15h
    Keynote | Leading Sustainability
    Marga de Rosselló
    Marga de Rosselló PwC España Sustainability and Climate Change Partner
    12:30h - 13:15h
    Round Table | Sustainability: Operate Better, Consume Less, Create More Value
    Ana Fernández
    Ana Fernández WeAre, Transformation Lab Founder/CEO
    Ana Herrero
    Ana Herrero Forética Director of Sustainable Transformation
    Gerard Bofill Vaqué
    Gerard Bofill Vaqué Can Buch Manager
    Jose Guillermo Díaz Montañés
    Jose Guillermo Díaz Montañés Artiem Fresh People Hotels CEO
    Roberto Torregrosa
    Roberto Torregrosa AEDH y ACPT President of the Spanish Association of Hotel Directors in Catalonia and President of the Catalan Association of Tourism Professionals
    13:15h - 14:00h
    Round Table | The New Brain of Hotel F&B
    Didac Alcoriza Orta
    Didac Alcoriza Orta Salles Hotels F&B director - Executive Xef
    Eduardo Serrano
    Eduardo Serrano -
    Jordi Ferrer
    Jordi Ferrer -
    Margarita Juan Dols
    Margarita Juan Dols -
    14:00h - 14:15h
    Cierre | Executive Summary Hotel Intelligence & Experience Focus Session
    Alvaro Carrillo de Albornoz Braojos
    Alvaro Carrillo de Albornoz Braojos Instituto Tecnológico Hotelero - ITH Managing Director

    2026-03-24 10:00 2026-03-24 14:15 Europe/Madrid Hotel Intelligence & Experience

    WHEN DATA, EXPERIENCE, AND PROFITABILITY MEET

     

    The hotel experience is no longer improvised: it is designed using data, sound judgment, and strategic vision.

    This Focus Session reveals how intelligence, distribution, automation, and customer experience come together to drive efficiency and profitability without losing soul.

    You will leave with practical insights to make better decisions, optimise operations, and build coherent experiences in an increasingly demanding market.

    INDUSTRY LEADER: Álvaro Carrillo de Albornoz

    Talk Stage 1 - The Horeca Hub
    Tue 24 10:00h - 14:15h Talk Stage 1 - The Horeca Hub Free access
    10:00h
    Routes | La Ruta para el Distribuidor Ruta

    P 4, Stand E170 – GASOS FELMAR – Live Demo: CO₂ Supply Solutions for Hospitality & Events

    2026-03-24 10:00 2026-03-24 18:00 Europe/Madrid P 4, Stand E170 – GASOS FELMAR – Live Demo: CO₂ Supply Solutions for Hospitality & Events

    Live demonstration of our CO₂ supply solutions for hospitality, industry and events. We will cover available formats, installation and refill logistics, and how we ensure service continuity during peak demand. Designed for distributors looking for a reliable supplier, with technical support and agile logistics.

    Ruta
    Tue 24 10:00h - 18:00h Ruta Free access
    10:30h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Welcome

    Adriana Bonezzi
    Adriana Bonezzi Marcas de Restauración General Director Speaker
    Anna Canal
    Anna Canal Alimentaria Director Speaker

    2026-03-24 10:30 2026-03-24 10:45 Europe/Madrid Welcome

    The leadership of both associations will welcome attendees and introduce the two-day program, highlighting its objectives and key themes.

    Talk Stage 2 - The Horeca Hub
    Tue 24 10:30h - 10:45h Talk Stage 2 - The Horeca Hub Free access
    10:30h
    Conference | The Alimentaria Hub Distribution and Retail Internationalization

    New frontiers in the food business in a risky multilateral framework

    José Manuel Cansino
    José Manuel Cansino San Telmo Business School Full professor of Economics Speaker

    2026-03-24 10:30 2026-03-24 11:15 Europe/Madrid New frontiers in the food business in a risky multilateral framework

    More than 720 million people in the Mercosur area are awaiting the European Court of Justice. The EU and India have signed a promising agreement at a time when international trade is moving away from the umbrella of the WTO. Bilateral agreements between large countries are taking precedence over the multilateral framework that has been in place until now, while the planet is experiencing the highest number of open armed conflicts since WW II.

    Agora By AECOC - The Alimentaria Hub
    Tue 24 10:30h - 11:15h Agora By AECOC - The Alimentaria Hub Free access
    10:30h
    Conference | The Alimentaria Hub Distribution and Retail Marketing and Communication

    The revolution of promotions: From activation to consumer relationships

    Pablo Van Nieuwenhove
    Pablo Van Nieuwenhove SAVI MARKETING SOLUTIONS SL Chief Commercial Officer Speaker

    2026-03-24 10:30 2026-03-24 11:15 Europe/Madrid The revolution of promotions: From activation to consumer relationships

    For years, promotions have been used as short-term tactical levers. Today, however, they have become one of the main touchpoints between brands and consumers. In this session, we will explore how brands are transforming their promotional strategies toward more relationship-driven models, combining high-impact campaigns and loyalty programs to generate engagement, consumer insights, and sustainable long-term growth.

    Conference Room by Acciona - The Alimentaria Hub
    Tue 24 10:30h - 11:15h Conference Room by Acciona - The Alimentaria Hub Free access
    10:45h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Economic Perspectives in Europe

    María Castroviejo
    María Castroviejo Rabobank Senior Analyst, specialized in Consumer Foods & Food Service Speaker

    2026-03-24 10:45 2026-03-24 11:15 Europe/Madrid Economic Perspectives in Europe

    Analysis of the current economic and regulatory context in Europe and its direct impact on the sector. The session focuses on the key challenges and opportunities arising from this environment and highlights the importance of addressing them collectively to strengthen Europe’s competitiveness.

    Talk Stage 2 - The Horeca Hub
    Tue 24 10:45h - 11:15h Talk Stage 2 - The Horeca Hub Free access
    11:00h
    Round Table | Restauración Colectiva Collective Catering

    Control of food waste in hospitals

    Asunción Pedrón
    Asunción Pedrón Gerencia Atención Integrada de Albacete Head of Kitchen Section Speaker
    Maria José Robles
    Maria José Robles Hospital Univ. Virgen del Rocío Head of the Catering Service Speaker
    Miguel Ángel Herrera
    Miguel Ángel Herrera AEHH / Hospital Univ. Puerta de Hierro President / Deputy Director of General Services Moderador
    Yolanda Férnandez
    Yolanda Férnandez Hospital Univ. Germans Trías i Pujol Head of the Hospitality Unit Speaker

    2026-03-24 11:00 2026-03-24 11:45 Europe/Madrid Control of food waste in hospitals

    Food loss and waste reflect inefficiencies in the food system and a lack of social awareness throughout the entire chain, from production to consumption. The sector has demonstrated adaptability, guaranteeing quality, sustainability, and the preservation of gastronomy. Reducing waste requires collaboration among stakeholders, best practices, and the optimization of surpluses through a multidisciplinary approach.

    Restauración Colectiva
    Tue 24 11:00h - 11:45h Restauración Colectiva Free access
    11:00h
    Round Table | Halal 4th International Halal Congress

    Innovation and diversification as key drivers for halal business growth

    Diana Sabrain
    Diana Sabrain OneAgrix CEO & Co-Founder Speaker
    Javier Albarracin
    Javier Albarracin Barcelona Halal Services Partner Moderador
    Mahmood Godil
    Mahmood Godil Islamic Chamber for Halal Services Representative Speaker
    Maricel Novell
    Maricel Novell FRINUTS Category Manager - Dried Fruits Speaker
    Susanna Barquin
    Susanna Barquin PRODECA Director Meat and Halal sector Speaker

    2026-03-24 11:00 2026-03-24 12:00 Europe/Madrid Innovation and diversification as key drivers for halal business growth

    Experts and companies will analyze how the halal consumer segment is growing nationally and internationally and how this consumption is incentivizing innovation in the production of many companies. They will also examine how halal products are allowing companies to diversify their markets, reaching consumers who are loyal to their consumption patterns.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 11:00h - 12:00h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    11:00h
    Conference | The Alimentaria Hub Nutrition, health, and well-being Sustainability

    Food with purpose: how the agri-food sector generates a positive social impact

    Alba Pantoja
    Alba Pantoja Forética Project Manager de Forética Speaker
    Alberto Vega
    Alberto Vega Nestlé Director of Corporate Communications and Institutional Relations at Nestlé Speaker
    Ana Herrero
    Ana Herrero Forética Director of Sustainable Transformation Speaker
    Camila Kauer
    Camila Kauer Forética Head of the Sustainable Food Systems initiative Moderador
    Jorge Oliva
    Jorge Oliva Lactalis España Director of Communications and Public Affairs at Lactalis Spain Speaker
    Manuel Szapiro
    Manuel Szapiro Comisión Europea Director of the European Commission Representation in Barcelona Speaker
    Mariví Sánchez
    Mariví Sánchez Nauterra Director of Sustainability and Communication at Nauterra Speaker
    Ricardo Hernández
    Ricardo Hernández Diageo Iberia Director of Corporate Relations at Diageo Iberia Speaker
    Roberto García Torrente
    Roberto García Torrente Grupo Cooperativo Cajamar Managing Director of Sustainability and Agri-Food Development at Grupo Cajamar Speaker
    Sibora Dhima
    Sibora Dhima World Benchmarking Alliance World Benchmark Alliance Partnerships Lead Speaker

    2026-03-24 11:00 2026-03-24 13:00 Europe/Madrid Food with purpose: how the agri-food sector generates a positive social impact

    Leading companies in the agri-food sector that are part of Forética's Sustainable Food Systems initiative will share the measures they are implementing to generate a positive social impact on communities, consumers and their workers. They will show what it means to lead by example, highlighting the results and positive impacts that are already being achieved for people's well-being.

    Auditorio - The Alimentaria Hub
    Tue 24 11:00h - 13:00h Auditorio - The Alimentaria Hub Free access
    11:05h
    Presentation | La Plaza Eco Foods with Organic Certification Organic

    Presentation of the 2026 Annual Report: Production and consumption data in Spain

    Álvaro Barrera
    Álvaro Barrera Ecovalia President Speaker
    Diego Granado
    Diego Granado Ecovalia Secretary General Speaker

    2026-03-24 11:05 2026-03-24 13:30 Europe/Madrid Presentation of the 2026 Annual Report: Production and consumption data in Spain

    Ecovalia presents the 2026 Annual Report, focusing on the latest data on organic production and consumption in Spain. Following the presentation, there will be organic catering and a networking area.

    La Plaza Eco
    Tue 24 11:05h - 13:30h La Plaza Eco Free access
    11:15h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Evolution and Perspectives

    Aurélie Dufour
    Aurélie Dufour Yum! Brands / Serving Europe European Sustainability Engagement & Regulation Lead / Vice President Speaker
    Dirk Jacobs
    Dirk Jacobs FoodDrinkEurope General Director Speaker
    Edouard Coppieters
    Edouard Coppieters U.S. Chamber of Commerce to the E.U. Senior Policy Adviser Speaker
    Pablo Pindado
    Pablo Pindado Representación Permanente de España ante la UE Head of Agriculture, Fisheries and Food Moderador

    2026-03-24 11:15 2026-03-24 11:45 Europe/Madrid Evolution and Perspectives

    Analysis of the evolution and outlook of prices and raw materials, highlighting the importance of understanding the economic and regulatory context, the challenges and opportunities for sector companies, and trade and non-trade barriers affecting development in Europe.

    Talk Stage 2 - The Horeca Hub
    Tue 24 11:15h - 11:45h Talk Stage 2 - The Horeca Hub Free access
    11:30h
    Round Table | The Alimentaria Hub Innovation (R&D&I) and Brands Value Marketing and Communication

    Food today: the challenge of regulations, economics, innovation and consumption

    Alberto Herranz
    Alberto Herranz INTERPORC General Manager Speaker
    Fernando Móner
    Fernando Móner AVACU (Asociación Valenciana de Consumidores y Usuarios) President of AVACU and Member of the MPAC Participation Board Speaker
    José Miguel Herrero
    José Miguel Herrero Ministerio de Agricultura, Pesca y Alimentación. General Manager Speaker
    Josep Arcas
    Josep Arcas GB Foods España General Manager Speaker
    Pablo Vilanova
    Pablo Vilanova MERCABARNA General Manager Speaker
    Rafael Juan
    Rafael Juan Vicky Foods CEO Speaker
    Yvonne Colomer Xena
    Yvonne Colomer Xena Fundación Triptolemos Executive Director Moderador

    2026-03-24 11:30 2026-03-24 12:15 Europe/Madrid Food today: the challenge of regulations, economics, innovation and consumption

    Triptolemos Foundation is a global pioneer in sustainable food systems: ALIMENTARIA's 50th anniversary invites reflection. Leaders committed to Sustainable Food Systems will share their experiences, demonstrating how business leadership, innovation, science, and cooperation enable progress toward more competitive, sustainable, and healthy food models, generating positive social impact and economic value

    Conference Room by Acciona - The Alimentaria Hub
    Tue 24 11:30h - 12:15h Conference Room by Acciona - The Alimentaria Hub Free access
    11:30h
    Culinary Demonstration | The Horeca Hub Gastronomy and Culinary Techniques

    Walnuts as the star of innovative cuisine

    Rodrigo de la Calle
    Rodrigo de la Calle El Invernadero Chef‐Owner Speaker

    2026-03-24 11:30 2026-03-24 12:15 Europe/Madrid Walnuts as the star of innovative cuisine
    Renowned chef Rodrigo de la Calle will offer a unique perspective on culinary innovation, transforming the flavor and texture of walnuts.
    The versatility of this transformation allows R&D chefs to strategically incorporate walnuts into their recipes.
    California Walnuts, with their unique attributes, mild flavour, creamy and crunchy texture, and nutritional benefits, appeal to consumers seeking healthy and functional foods.
    Show Stage 1 - The Horeca Hub
    Tue 24 11:30h - 12:15h Show Stage 1 - The Horeca Hub Free access
    11:30h
    Conference | The Alimentaria Hub Distribution and Retail Sustainability

    Sustainability, from commitment to action

    Cinta Bosch
    Cinta Bosch AECOC Head of sustainability Speaker

    2026-03-24 11:30 2026-03-24 12:30 Europe/Madrid Sustainability, from commitment to action
    After several years of strict regulations regarding sustainability, Europe has identified the need to balance the drive for business competitiveness with the ambition and leadership in ESG aspects.
    Companies continue to demonstrate their commitment to the Paris Agreement and the Sustainable Development Goals (SDGs), making progress in the decarbonization of their processes and promoting more circular production models
    Agora By AECOC - The Alimentaria Hub
    Tue 24 11:30h - 12:30h Agora By AECOC - The Alimentaria Hub Free access
    11:45h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    The Role of Associations

    Inma de Benito
    Inma de Benito Confederación Española de las Organizaciones Empresariales (CEOE) Director of Tourism, Culture and Sport. CEOE Moderador
    Marine Thizon
    Marine Thizon HOTREC - Hospitality Europe Senior Public Affairs Manager Speaker
    Nicola Del Valle
    Nicola Del Valle McDonald´s/ Serving Europe & EU Government Relations Senior Manager / President Speaker
    Riccardo Orlandi
    Riccardo Orlandi AIGRIM y FIPE / Areas President and Vice President / HR, Legal & Public Affairs Director Speaker

    2026-03-24 11:45 2026-03-24 12:15 Europe/Madrid The Role of Associations

    Debate with representatives from various European associations on their role in today’s market, exploring in greater depth the topics addressed in the previous panels and sessions within the current economic and regulatory context.

    Talk Stage 2 - The Horeca Hub
    Tue 24 11:45h - 12:15h Talk Stage 2 - The Horeca Hub Free access
    12:00h
    Routes | La Ruta para el Distribuidor Ruta

    Mychef-B50-Showcooking

    2026-03-24 12:00 2026-03-24 13:00 Europe/Madrid Mychef-B50-Showcooking

    Live a culinary experience where learning, entertainment, and gastronomy come together in a spectacular demonstration of the advanced capabilities of Mychef equipment, accompanied by an exclusive tasting that reveals its full potential.

    Ruta
    Tue 24 12:00h - 13:00h Ruta Free access
    12:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Trends, waves and tsunamis

    Ibán Yarza
    Ibán Yarza Communicator of the World of Bread Speaker

    2026-03-24 12:00 2026-03-24 12:40 Europe/Madrid Trends, waves and tsunamis

    It will deal with trends, fashions and the future. A reflection on the past, which is the future of the past that is now further behind us.

    The Bakery & Pastry Hub
    Tue 24 12:00h - 12:40h The Bakery & Pastry Hub Free access
    12:15h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

    David Portalatin
    David Portalatin Circana Senior Vice President, Food Industry Advisor Speaker
    Edurne Uranga
    Edurne Uranga Circana Vice President Foodservice Europe Speaker

    2026-03-24 12:15 2026-03-24 13:00 Europe/Madrid Situation, Perspectives and Insights on Branded Restaurants in USA & Europe

    Analysis of the current state and outlook for branded foodservice in the U.S. and Europe, offering key insights on consumer trends, customer behavior, and growth opportunities in the sector.

    Talk Stage 2 - The Horeca Hub
    Tue 24 12:15h - 13:00h Talk Stage 2 - The Horeca Hub Free access
    12:15h
    Round Table | Restauración Colectiva Collective Catering

    Animal protein consumption in the hospital setting

    Antonio Escribano
    Antonio Escribano Hospital Centro de Andalucía Specialist in endocrinology and nutrition Speaker
    Inés Navarro
    Inés Navarro Codinucat Dietician – Nutritionist. Codinucat Coordinator Speaker
    Mariona Martín
    Mariona Martín Hospital Univ. Germans Trías i Pujol Dietitian – Nutritionist Speaker
    Patricio Molina
    Patricio Molina Hospital Vall d'Hebron Chef Moderador

    2026-03-24 12:15 2026-03-24 13:00 Europe/Madrid Animal protein consumption in the hospital setting

    In this session we will focus on the consumption of animal protein in the hospital environment and its role in clinical nutrition, in contrast to the growing rise of plant protein, analyzing nutritional criteria, sustainability and decision-making in dietary planning.

    Restauración Colectiva
    Tue 24 12:15h - 13:00h Restauración Colectiva Free access
    12:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques 4th International Halal Congress

    The Ramadan table by Frinuts

    Agata Albero
    Agata Albero INSPIRA GASTRONOMIA &HALAL SERVICES SL Gastronomy communicator Moderador
    Fátima Labyedh
    Fátima Labyedh RESTAURANTE LA TROBADA DE CRESPIÀ Chef Speaker
    Saloua Loqmane
    Saloua Loqmane LA CAPELLA DE CAN GAMBÚS CHEF Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid The Ramadan table by Frinuts

    Presentation of the traditional Ramadan recipe book that the FRINUTS brand has created together with the cooks Saloua Loqmane and Fátima Labyedh.

    Show Stage 1 - The Horeca Hub
    Tue 24 12:30h - 13:15h Show Stage 1 - The Horeca Hub Free access
    12:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Showcooking of alternative proteins with Zyrcular Foods

    Jordi Moré
    Jordi Moré Zyrcular Foods Chef Zyrcular Foods Speaker
    Ofelia Hentschel
    Ofelia Hentschel - Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Showcooking of alternative proteins with Zyrcular Foods

    A culinary journey where creativity and innovation meet on the plate. Through differentpreparations, the main alternative protein products from ZYRCULAR FOODS and itsAMARA brand will be presented, exploring textures, flavours and new gastronomicpossibilities for contemporary cuisine.

    Show Stage 2 - The Horeca Hub
    Tue 24 12:30h - 13:15h Show Stage 2 - The Horeca Hub Free access
    12:30h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value Marketing and Communication

    Will Your Company’s Next Employee of the Year Be Human?

    Carlos Serrano
    Carlos Serrano BOB Agency CIO & Product Lead Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Will Your Company’s Next Employee of the Year Be Human?

    The rules of the game have changed. AI is no longer just a tool for chatting or creating text; it can now pursue business goals and make autonomous decisions. We have moved from giving simple instructions to ChatGPT to enabling AI to work independently to deliver results. Today, there is a strong competitive advantage in redesigning processes and a real cost in continuing to rely on legacy tools in this new era

    Conference Room by Acciona - The Alimentaria Hub
    Tue 24 12:30h - 13:15h Conference Room by Acciona - The Alimentaria Hub Free access
    12:30h
    Conference | The Alimentaria Hub Marketing and Communication Nutrition, health, and well-being

    The consumer and food safety

    Marta Munné
    Marta Munné AECOC Shopper Insights Manager Speaker
    Xavier Pera
    Xavier Pera AECOC Food Safety and Quality Manager Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid The consumer and food safety

    Discover consumer habits around how food is handled, stored, and prepared at home. In this session, we’ll share insights from the 2nd edition of the AECOC Shopperview Food Safety Barometer, highlighting the important role consumers play in ensuring food safety.

    Agora By AECOC - The Alimentaria Hub
    Tue 24 12:30h - 13:15h Agora By AECOC - The Alimentaria Hub Free access
    12:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Versatility and creativity to elevate the basics: patisserie with added value

    David Pallás
    David Pallás Zeelandia Productos Alimentarios SA Ambassador Speaker
    Manel García Escala
    Manel García Escala Zeelandia Productos Alimentarios SA Application Technician Speaker

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Versatility and creativity to elevate the basics: patisserie with added value

    A proposal designed to take basic preparations one step further and turn them into desserts with higher perceived value, without complications. Through versatile ideas that are quick to apply, it presents solutions using ready-to-use products that help diversify the offer, enhance visual appeal, and optimise time and resources, adapting to the real pace of day-to-day work.

    Main Stage - The Horeca Hub
    Tue 24 12:30h - 13:15h Main Stage - The Horeca Hub Free access
    12:30h
    Round Table | Halal 4th International Halal Congress

    Round table on halal business opportunities in Indonesia

    Diana Sabrain
    Diana Sabrain OneAgrix CEO & Co-Founder Speaker
    Javier Albarracin
    Javier Albarracin Barcelona Halal Services Partner Moderador

    2026-03-24 12:30 2026-03-24 13:15 Europe/Madrid Round table on halal business opportunities in Indonesia

    A roundtable discussion will be held in which an expert businesswoman from Indonesia will present in detail the halal business opportunities in this market, as well as the main strategies for entering Indonesian companies. This roundtable has limited capacity and requires prior registration. A Q&A session and potential bilateral meetings will follow.

    Sala CREATIVITY - The Alimentaria Hub
    Tue 24 12:30h - 13:15h Sala CREATIVITY - The Alimentaria Hub Free access
    12:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Farinera Coromina: The Future of Whole Wheat Bread.

    Jérôme Foulquier
    Jérôme Foulquier Farinera Coromina Brand ambassador Speaker

    2026-03-24 12:45 2026-03-24 13:25 Europe/Madrid Farinera Coromina: The Future of Whole Wheat Bread.
    Farinera Coromina presents: The Future of Whole Wheat Bread, when grain gains value, technique enhances it, and every bite is enjoyed.
    In this presentation, we will address the present and future of whole wheat bread from a practical and realistic perspective, focusing on the value of grain as an essential raw material and on technique as a tool to enhance it.
    The Bakery & Pastry Hub
    Tue 24 12:45h - 13:25h The Bakery & Pastry Hub Free access
    13:00h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    Evolution and Trends of Quick Service Restaurants

    Alexandre Simon
    Alexandre Simon Burger King France CEO Speaker
    João Almeida
    João Almeida KFC Iberia Market Leader Speaker
    Núria Moreno
    Núria Moreno Worldpanel by Numerator Global Director Out Of Home & Usage Moderador

    2026-03-24 13:00 2026-03-24 13:45 Europe/Madrid Evolution and Trends of Quick Service Restaurants

    Evolution and trends of quick service restaurant categories, comparing markets and contexts, and exploring how companies use consumer insights to guide strategic decisions and identify growth opportunities.

    Talk Stage 2 - The Horeca Hub
    Tue 24 13:00h - 13:45h Talk Stage 2 - The Horeca Hub Free access
    13:00h
    Routes | La Ruta para el Distribuidor Ruta

    Stand P4 B30 – MIL-TEK SOLUTIONS – Press your waste

    2026-03-24 13:00 2026-03-24 13:30 Europe/Madrid Stand P4 B30 – MIL-TEK SOLUTIONS – Press your waste

    Watch live as waste is reduced by 90%.

    Ruta
    Tue 24 13:00h - 13:30h Ruta Free access
    13:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Harmony of Flavours · China–Spain Pairing

    2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid Harmony of Flavours · China–Spain Pairing

    It is a gastronomic pairing experience that invites participants to discover new combinations of dishes and beverages through a dialogue between Chinese and Spanish culinary traditions. Within the framework of Alimentaria, the event offers a sensory journey that explores balance, complementarity and surprise, creating a space for connection and enjoyment around the table.

    Show Stage 2 - The Horeca Hub
    Tue 24 13:30h - 14:15h Show Stage 2 - The Horeca Hub Free access
    13:30h
    Culinary Demonstration | The Horeca Hub Gastronomy and Culinary Techniques 4th International Halal Congress

    Catalan halal cuisine

    Agata Albero
    Agata Albero INSPIRA GASTRONOMIA &HALAL SERVICES SL Gastronomy communicator Moderador
    Tomas Brull
    Tomas Brull LA CALA NAVEGA Chef Speaker

    2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid Catalan halal cuisine

    Culinary demonstration offered by the Catalan Government’s Department of Agriculture, Livestock, Fisheries and Food, together with PRODECA.

    Show Stage 1 - The Horeca Hub
    Tue 24 13:30h - 14:15h Show Stage 1 - The Horeca Hub Free access
    13:30h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Functional Foods Forward: Winning the Next Wave of Health Innovation

    Barbara Bosch Reverter
    Barbara Bosch Reverter Central Café Barcelona CEO Speaker

    2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid Functional Foods Forward: Winning the Next Wave of Health Innovation

    Step into the fast-moving world of functional food and beverage innovation as we explore today’s key consumer health concerns and how brands are responding. We’ll spotlight the health areas gaining momentum, the claims shaping purchase decisions, and the ingredients driving product development, from evolving protein and fiber to the next wave of functional ingredients.

    Agora By AECOC - The Alimentaria Hub
    Tue 24 13:30h - 14:15h Agora By AECOC - The Alimentaria Hub Free access
    13:30h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Ozempic, hormones, longevity, and the pleasure of eating. Who has the formula?

    Marius Robles
    Marius Robles Youngr Consultant, Futurist, Speaker, and Science Communicator Speaker

    2026-03-24 13:30 2026-03-24 14:30 Europe/Madrid Ozempic, hormones, longevity, and the pleasure of eating. Who has the formula?

    Preventive health and longevity are the new status symbols — not luxury, not wealth.
    The real question is whether the food industry is ready to lead this shift or will remain trapped in legacy models. What opportunities exist to move fast and own a place in consumers’ emerging lifestyles? And, more importantly, what will be the kryptonite — the strategic blind spots that could make today’s winners irrelevant tomorrow?

    Conference Room by Acciona - The Alimentaria Hub
    Tue 24 13:30h - 14:30h Conference Room by Acciona - The Alimentaria Hub Free access
    13:30h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Rocambolesc 2.0

    Alejandra Rivas
    Alejandra Rivas Rocambolesc Co-Founder Speaker
    Jordi Roca
    Jordi Roca Rocambolesc Co-founder Speaker

    2026-03-24 13:30 2026-03-24 14:10 Europe/Madrid Rocambolesc 2.0

    The past, present and future of their view of the world of ice cream.

    The Bakery & Pastry Hub
    Tue 24 13:30h - 14:10h The Bakery & Pastry Hub Free access
    13:30h
    Culinary Demonstration | Restauración Colectiva Collective Catering

    Rational smart kitchens for comprehensive patient care

    Manel Deltell
    Manel Deltell Rational Corporate chef Speaker
    Santiago Biancotti
    Santiago Biancotti Rational Key Account Manager – Catering Sector, Rational Speaker

    2026-03-24 13:30 2026-03-24 14:15 Europe/Madrid Rational smart kitchens for comprehensive patient care

    Hospital food services demand precision, safety, and efficiency in the face of increasingly complex therapeutic diets and an evolving regulatory framework. This demonstration shows how iCombi Pro and iVario Pro enable the preparation of high-quality hospital menus with maximum food safety, allergen control, and traceability, improving productivity, reducing costs, and strengthening the sustainability of the service.

    Restauración Colectiva
    Tue 24 13:30h - 14:15h Restauración Colectiva Free access
    14:15h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Luxe Collection by Alemany 187, Gourmet Honey.

    Ferran Alemany
    Ferran Alemany TORRONS I MEL ALEMANY, SL Manager Speaker

    2026-03-24 14:15 2026-03-24 14:30 Europe/Madrid Luxe Collection by Alemany 187, Gourmet Honey.

    LUXE Collection – Gourmet Honey is Alemany’s gourmet line, featuring pure honey blended with premium ingredients. Small formats designed to deliver an intense and sophisticated experience in every spoonful.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 14:15h - 14:30h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    14:30h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Honey & B12 Honey with high vitamin B12 content Nutrition, energy and vitality

    Bernat Monter
    Bernat Monter GrillCo VPM Insect, S.L CEO Speaker
    Ferran Alemany
    Ferran Alemany TORRONS I MEL ALEMANY, SL Manager Speaker

    2026-03-24 14:30 2026-03-24 14:45 Europe/Madrid Honey & B12 Honey with high vitamin B12 content Nutrition, energy and vitality

    Alemany 1879 and GrillCo join forces to create Honey with Vitamin B12: a natural boost for your well-being. Designed for diets low in B12, it contributes to normal energy metabolism and helps reduce fatigue.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 14:30h - 14:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    14:30h
    Culinary Demonstration | The Horeca Hub Gastronomy and Culinary Techniques Sustainability

    SEA BASS, SALT & SHERRY

    Juanlu Fernández
    Juanlu Fernández LÚ, Cocina y Alma Chef Speaker

    2026-03-24 14:30 2026-03-24 15:15 Europe/Madrid SEA BASS, SALT & SHERRY

    Contemporary Curing and Aging Techniques and Their Pairing with Sherry Wines An exploration of contemporary curing and aging techniques and their gastronomic dialogue with Sherry wines.

    Main Stage - The Horeca Hub
    Tue 24 14:30h - 15:15h Main Stage - The Horeca Hub Free access
    14:30h
    Tastings | The Horeca Hub Gastronomy and Culinary Techniques Internationalization

    Parmigiano Reggiano: discover the taste of time

    Ficarelli Simone
    Ficarelli Simone Consorzio del Formaggio Parmigiano Reggiano Manager of the Parmigiano Reggiano Academy Speaker

    2026-03-24 14:30 2026-03-24 15:15 Europe/Madrid Parmigiano Reggiano: discover the taste of time

    Join us for an exclusive tasting led by the Head of the Parmigiano Reggiano Academy. Discover the story behind this world-famous Italian cheese followed by a vertical tasting of three different aging stages. This unique sensory experience is designed for professionals eager to explore the versatility of Parmigiano Reggiano - from aperitif to dessert- and learn how its evolving flavors and textures can elevate a variety of culinary occasions .

    Show Stage 1 - The Horeca Hub
    Tue 24 14:30h - 15:15h Show Stage 1 - The Horeca Hub Free access
    15:00h
    Routes | La Ruta para el Distribuidor Ruta

    Stand number P40B30: Live demonstration

    2026-03-24 15:00 2026-03-24 15:30 Europe/Madrid Stand number P40B30: Live demonstration

    INFINITE TRASH BAGS

    Ruta
    Tue 24 15:00h - 15:30h Ruta Free access
    15:00h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Feeding change: healthy snacking as a driver of innovation by Esti Foods

    Alejandra Gallo
    Alejandra Gallo Esti Foods Commercial Director Speaker

    2026-03-24 15:00 2026-03-24 15:15 Europe/Madrid Feeding change: healthy snacking as a driver of innovation by Esti Foods

    From Esti Foods, we are committed to food innovation, addressing the evolution of healthy snacking through current consumer trends. Our overnight oats combine convenience, nutrition and taste, offering variety, vegan-friendly options and new High Protein references, designed to meet what consumers are looking for today: wellbeing, convenience and enjoyment.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 15:00h - 15:15h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    15:00h
    Presentation | La Plaza Eco Foods with Organic Certification Organic

    Presentation and tasting of El Postre Honesto by Antonio Orozco

    Antonio Orozco
    Antonio Orozco Artist Speaker
    Júlia Farré
    Júlia Farré Centro Júlia Farré Nutritionist Speaker
    Silvio Elias
    Silvio Elias Veritas Co-founder and President Speaker

    2026-03-24 15:00 2026-03-24 16:00 Europe/Madrid Presentation and tasting of El Postre Honesto by Antonio Orozco

    Veritas and Antonio Orozco present 'El Postre Honesto' (‘The Honest Dessert’), a healthy alternative to conventional desserts.

    La Plaza Eco
    Tue 24 15:00h - 16:00h La Plaza Eco Free access
    15:00h
    Round Table | Halal 4th International Halal Congress

    Roundtable on halal business opportunities in the United Kingdom

    Iqbal Sacranie
    Iqbal Sacranie Muslim Trade Forum Chairman Speaker
    Javier Albarracin
    Javier Albarracin Barcelona Halal Services Partner Moderador

    2026-03-24 15:00 2026-03-24 15:45 Europe/Madrid Roundtable on halal business opportunities in the United Kingdom

    The Chairman of the Muslim Trade Forum, the UK's association of Muslim businesspeople, will present the business opportunities in the halal sector in this market, as well as strategies for entering the UK halal market. A Q&A session and the possibility of meetings with participating companies will follow. Space is limited and prior registration is required.

    Sala CREATIVITY - The Alimentaria Hub
    Tue 24 15:00h - 15:45h Sala CREATIVITY - The Alimentaria Hub Free access
    15:30h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Chocolates Torras x Realfooding: Redefining today the chocolate of tomorrow

    Carlos Ríos
    Carlos Ríos Realfooding Founder Realfooding Speaker
    Oriol Pla
    Oriol Pla CHOCOLATES TORRAS Marketing Head Speaker

    2026-03-24 15:30 2026-03-24 15:45 Europe/Madrid Chocolates Torras x Realfooding: Redefining today the chocolate of tomorrow

    We will explain the collaboration between Chocolates Torras and Realfooding through the launch of a new generation of chocolates made with real ingredients, with no added sugars or sweeteners, responding to current consumer trends. We will highlight how the creative process, an innovative formula, and a shared vision come together to shape the chocolate of tomorrow.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 15:30h - 15:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    15:30h
    Conference | Restauración Colectiva Collective Catering

    Application of AI in collective catering. ‘RC InnovationForum’

    Enric García
    Enric García Etailers ECommerce - Speaker

    2026-03-24 15:30 2026-03-24 16:00 Europe/Madrid Application of AI in collective catering. ‘RC InnovationForum’

    Artificial intelligence opens a new era in collective catering, where data must be converted into optimization and relevant experiences for customers. In this talk we will see how AI allows us to anticipate preferences, personalize the offer and better communicate the value of the service.

    Restauración Colectiva
    Tue 24 15:30h - 16:00h Restauración Colectiva Free access
    15:30h
    Culinary Demonstration | The Horeca Hub Gastronomy and Culinary Techniques

    DISCOVER POLISH FLAVORS- POLAND TASTES GOOD

    2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid DISCOVER POLISH FLAVORS- POLAND TASTES GOOD

    From the mountains, through lowlands and lakes, all the way to the seaside- every region serves its own culinary strory..Quite literally.

    Show Stage 2 - The Horeca Hub
    Tue 24 15:30h - 16:15h Show Stage 2 - The Horeca Hub Free access
    15:30h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Molino Dallagiovanna: Blackery – Is the new black

    José Romero
    José Romero Expert in Dough Speaker
    Sabrina Dallagiovanna
    Sabrina Dallagiovanna Molino Dallagiovanna Sales & Marketing Manager Speaker

    2026-03-24 15:30 2026-03-24 16:10 Europe/Madrid Molino Dallagiovanna: Blackery – Is the new black
    There comes a time when tradition meets the desire to change perspective without having to revolutionise, just RENEW.
    This is how Molino Dallagiovanna created Blackery: it is not just a simple combination of ingredients, but a special blend, the result of a careful selection of wheat and cocoa, to ensure the perfect balance between flavour, aesthetics and performance.
    The Bakery & Pastry Hub
    Tue 24 15:30h - 16:10h The Bakery & Pastry Hub Free access
    15:30h
    Culinary Demonstration | The Horeca Hub Gastronomy and Culinary Techniques

    The pleasure of Iberian excellence

    Pepe Rodríguez Rey
    Pepe Rodríguez Rey El Bohío-MasterChef España Michelin-starred chef at El Bohío and judge on MasterChef Spain Speaker

    2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid The pleasure of Iberian excellence

    Chef Pepe Rodríguez, Michelin-starred and MasterChef Spain judge, leads an exclusive showcooking featuring premium Finura de Ibérico cuts. Live, he will work with fresh Iberian pork pieces, showcasing their versatility and potential in professional kitchens. A demonstration of how an exceptional product, handled with precision and respect for its origin, becomes haute cuisine.

    Main Stage - The Horeca Hub
    Tue 24 15:30h - 16:15h Main Stage - The Horeca Hub Free access
    15:30h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    Trends and Evolution of Organized Full Service Restaurant Market

    Jordi Pascual
    Jordi Pascual UDON Asian Food / Silicon Valles Inversions CEO and Co-Founder Speaker
    Luis Comas
    Luis Comas AmRest CEO Speaker
    Miguel Afán de Ribera
    Miguel Afán de Ribera Simon-Kutcher Partner Moderador

    2026-03-24 15:30 2026-03-24 16:15 Europe/Madrid Trends and Evolution of Organized Full Service Restaurant Market

    The full-service restaurant market adapts to changing customer behaviors, evolving experience expectations, and industry trends, identifying opportunities to innovate and enhance competitiveness.

    Talk Stage 2 - The Horeca Hub
    Tue 24 15:30h - 16:15h Talk Stage 2 - The Horeca Hub Free access
    15:30h
    Keynote | The Horeca Hub The Shift

    Table&Atmosphere

    Schedule
    15:30h - 15:35h
    Intro | Welcome to Table & Atmosphere Focus Session
    Paqui Canovas Pino
    Paqui Canovas Pino Muñoz Bosch Key Account Manager
    15:35h - 16:00h
    Round Table | Pairing HORECA & Entertainment
    Adrià Bonell Riba
    Adrià Bonell Riba BN Grup Founder
    Jesús LOPEZ PALMERO
    Jesús LOPEZ PALMERO Somos Música Director
    Rodrigo Dominguez Sáez
    Rodrigo Dominguez Sáez Aplus Gastromarketing Director
    16:00h - 17:30h
    Workshop | Feeding the Senses
    Juan Umbert
    Juan Umbert MAKEAT CEO
    María Rodríguez Muñoz
    María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d
    Patricia Jurado
    Patricia Jurado Makeat Project Manager & Researcher
    17:30h - 17:50h
    Conference | What isn’t served… but is remembered
    Carlos Reig
    Carlos Reig La Confitería CEO
    Nino Redruello Almandoz
    Nino Redruello Almandoz FACYRE President
    Paqui Canovas Pino
    Paqui Canovas Pino Muñoz Bosch Key Account Manager
    17:50h - 18:20h
    Round Table | Your tableware defines your experience and positioning
    Cameron Fraser
    Cameron Fraser Gertel & Fraser Vajillas Vivas Founder
    Gerard Crous
    Gerard Crous PORDAMSA Director Comercial
    Nacho Rojas
    Nacho Rojas Peldaño - Restauración News y MAB Hostelero Hospitality & Foodservice Business Unit Director
    Paula Gertel
    Paula Gertel Gertel & Fraser Vajillas Vivas Founder
    Tomás Fernández Fernandez
    Tomás Fernández Fernandez Comas Commercial Director
    18:20h - 18:30h
    Cierre | Executive Summary – Table & Atmosphere Focus Session
    Paqui Canovas Pino
    Paqui Canovas Pino Muñoz Bosch Key Account Manager

    2026-03-24 15:30 2026-03-24 18:30 Europe/Madrid Table&Atmosphere

    EXPERIENCE IS NO LONGER EATEN, IT IS FELT

     

    Customers no longer remember what they ate, they remember how they felt.

    In this Focus Session, you will discover how the space becomes a strategic tool: lighting, sound, tableware, rhythm, and atmosphere working together to influence perception, dwell time, and repeat visits.

    Designing experience is no longer just aesthetics, it is a business decision.

    INDUSTRY LEADER: Paqui Cánovas

    Talk Stage 1 - The Horeca Hub
    Tue 24 15:30h - 18:30h Talk Stage 1 - The Horeca Hub Free access
    16:00h
    Presentation | The Alimentaria Hub Distribution and Retail

    Retail Trends 2026

    Natalia Marcó Castellnou
    Natalia Marcó Castellnou AECOC Retail Knowledge Manager Speaker
    Pablo De la Rica
    Pablo De la Rica AECOC Head of Retail & Foodservice Knowledge Speaker

    2026-03-24 16:00 2026-03-24 16:45 Europe/Madrid Retail Trends 2026

    Discover the strategic trends that will define the evolution of food retail in 2026, and get inspired by a journey through the sector's most innovative and representative initiatives globally.

    Agora By AECOC - The Alimentaria Hub
    Tue 24 16:00h - 16:45h Agora By AECOC - The Alimentaria Hub Free access
    16:00h
    Presentation | The Alimentaria Hub Nutrition, health, and well-being

    Innovating in Brain Health with science for new food solutions.

    Katherine Gil
    Katherine Gil Fundació Eurecat Innovation Manager Speaker

    2026-03-24 16:00 2026-03-24 16:45 Europe/Madrid Innovating in Brain Health with science for new food solutions.

    Mental and cognitive health is one of the major challenges of the 21st century, worsened by ageing and current lifestyles. This talk examines the role of nutrition in Brain Health and how to turn scientific evidence into measurable criteria for developing functional foods and ingredients. Eurecat will present tools and projects integrating in vitro models and human studies to assess efficacy and reduce risks in innovation.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 16:00h - 16:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    16:00h
    Round Table | Restauración Colectiva Collective Catering

    Gastronomic and food innovation. ‘RC InnovationForum’

    Francesc González
    Francesc González Cotesa Chef Product Manager Speaker
    Juti Gusi
    Juti Gusi eQuaid Director Speaker
    Lluc Sosa
    Lluc Sosa Gourmet Eco Foods Managing director Speaker
    Marc Puig-Pey
    Marc Puig-Pey Fundació Alícia Chef Moderador

    2026-03-24 16:00 2026-03-24 16:40 Europe/Madrid Gastronomic and food innovation. ‘RC InnovationForum’

    Gastronomic and food innovation supported by new ingredients and technical solutions.

    Restauración Colectiva
    Tue 24 16:00h - 16:40h Restauración Colectiva Free access
    16:15h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Airports That Are Shopping Centers

    María José Cuenda
    María José Cuenda AENA General Commercial and Real Estate Director Speaker

    2026-03-24 16:15 2026-03-24 16:45 Europe/Madrid Airports That Are Shopping Centers

    Airports are enhancing their dining offerings to create more enjoyable and engaging experiences, making transit areas places where eating and drinking are part of the overall journey.

    Talk Stage 2 - The Horeca Hub
    Tue 24 16:15h - 16:45h Talk Stage 2 - The Horeca Hub Free access
    16:15h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    We have believed ourselves to be gods

    Albert Roca Badia
    Albert Roca Badia Sant Croi Director Speaker
    Juan Ángel Rodrigálvarez
    Juan Ángel Rodrigálvarez Kankel Cacao Founder Speaker

    2026-03-24 16:15 2026-03-24 16:55 Europe/Madrid We have believed ourselves to be gods

    In an increasingly competitive environment, it is time to rethink dynamics and explore new forms of collaboration. This presentation opens the dialogue on how to achieve real financial sustainability through authentic synergies. We will talk about people, about links between professionals and producers who share a vision, quality and commitment, and about returning to the human aspect to build meaningful projects.

    The Bakery & Pastry Hub
    Tue 24 16:15h - 16:55h The Bakery & Pastry Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Catalonia: the cuisine that shaped Bardal

    Benito Gómez
    Benito Gómez Restaurante Bardal** Chef Speaker

    2026-03-24 16:30 2026-03-24 17:15 Europe/Madrid Catalonia: the cuisine that shaped Bardal

    A cuisine learned far from Ronda. Catalan culture did not reach Benito through a territory, but through a way of living and understanding cooking. Argentona, Can Raimi, the farmhouse. Kitchens where there is no artifice, where the product leads and time is respected. This way of understanding the craft is what both Bardal and Tragatá uphold today: an honest, direct cuisine, rooted, yet free from nostalgia.

    Main Stage - The Horeca Hub
    Tue 24 16:30h - 17:15h Main Stage - The Horeca Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Gastronomic identity with responsibility

    Albert Franch
    Albert Franch Restaurante Nolla Chef Speaker

    2026-03-24 16:30 2026-03-24 17:15 Europe/Madrid Gastronomic identity with responsibility

    The importance of the gastronomic identity created at Nolla, shaped through —and despite— the zero-waste model and our condition as immigrants, cooking with local products while interpreting them through our own gastronomic roots.

    Show Stage 2 - The Horeca Hub
    Tue 24 16:30h - 17:15h Show Stage 2 - The Horeca Hub Free access
    16:30h
    Awards Ceremony | Fira Food and Hospitality Startups Startups

    Food & Hospitality Startups Awards Ceremony

    2026-03-24 16:30 2026-03-24 17:00 Europe/Madrid Food & Hospitality Startups Awards Ceremony

    Awards gala where prizes will be presented to the most innovative startup and the one with the strongest track record.

    Conference Room by Acciona - The Alimentaria Hub
    Tue 24 16:30h - 17:00h Conference Room by Acciona - The Alimentaria Hub Free access
    16:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    From Sent Soví to the avant-garde. Sophistication in the 14th century

    Ruben Garcia
    Ruben Garcia Restaurante Casa Teresa Chef Speaker

    2026-03-24 16:30 2026-03-24 17:15 Europe/Madrid From Sent Soví to the avant-garde. Sophistication in the 14th century

    Taking as our starting point the Sent Soví, the oldest culinary text written in Catalan and the seminal work of Catalan gastronomic literature, we will discuss the culinary modernity created in the 14th century that still exists in our haute cuisine today.

    Show Stage 1 - The Horeca Hub
    Tue 24 16:30h - 17:15h Show Stage 1 - The Horeca Hub Free access
    16:40h
    Presentation | Restauración Colectiva Collective Catering

    RC Tech LAB: Technological innovation applied to collective catering.

    Adrià Llacuna
    Adrià Llacuna MarketAAD Managing partner Moderador
    Denis Ugalde
    Denis Ugalde OREKA CEO Speaker
    Elena Boned de la Guardia
    Elena Boned de la Guardia SERUNION DIRECTOR OF INNOVATION, DIGITALIZATION AND NEW CONCEPTS Speaker
    Gema Ruíz
    Gema Ruíz MAPAL Demand Generation Manager Speaker
    Inés García
    Inés García FSMax Nutritionist and food technologist Speaker
    Jordi Pairó
    Jordi Pairó SEIDOR Business Director Speaker
    Nil Salomó
    Nil Salomó PROPPOS CEO and co-founder Speaker

    2026-03-24 16:40 2026-03-24 18:00 Europe/Madrid RC Tech LAB: Technological innovation applied to collective catering.

    Success stories on operational efficiency, team management, food safety and sustainability. Innovation in action, designed to promote and accelerate the operational excellence of companies in the sector.

    Restauración Colectiva
    Tue 24 16:40h - 18:00h Restauración Colectiva Free access
    16:45h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    The Operator´s Vision

    Josep Maria Vallsmadella
    Josep Maria Vallsmadella Grupo Ibersol Strategic Marketing Director Speaker
    María José Cuenda
    María José Cuenda AENA General Commercial and Real Estate Director Speaker
    Sergio Rodríguez
    Sergio Rodríguez Areas CEO Iberia Speaker

    2026-03-24 16:45 2026-03-24 17:15 Europe/Madrid The Operator´s Vision

    Operators’ perspective on airport food service: how they adapt their offerings to increasingly demanding travelers and to spaces in constant transformation.

    Talk Stage 2 - The Horeca Hub
    Tue 24 16:45h - 17:15h Talk Stage 2 - The Horeca Hub Free access
    17:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Cutting-edge techniques applied to ice cream making.

    Yon Gallardo Bracone
    Yon Gallardo Bracone BasQcream CEO Speaker

    2026-03-24 17:00 2026-03-24 17:40 Europe/Madrid Cutting-edge techniques applied to ice cream making.

    This presentation will address how contemporary ice cream making can evolve when the traditional limits of the workshop are questioned. Through practical examples such as low-temperature infusions, fermentations, the use of unconventional machinery (roner, conchadora, etc.) and new technological applications, we will explore how to integrate cutting-edge techniques while always respecting the essence of the ingredient.

    The Bakery & Pastry Hub
    Tue 24 17:00h - 17:40h The Bakery & Pastry Hub Free access
    17:00h
    Round Table | The Alimentaria Hub Marketing and Communication Nutrition, health, and well-being

    Food & fake news: a new challenge for competitiveness and reputation

    Fernando Moraleda
    Fernando Moraleda LLYC Senior Food Advisor Speaker
    Patricia Charro
    Patricia Charro LLYC Global Innovation Manager Speaker

    2026-03-24 17:00 2026-03-24 17:45 Europe/Madrid Food & fake news: a new challenge for competitiveness and reputation

    A conversation on the impact of fake news in the food sector and its effects on reputation, competitiveness and consumer trust. Based on the report “Health, Food and Fake News,” the session will explore the causes of misinformation, its consequences for the sector and the most effective strategies to anticipate and respond to these crises.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 17:00h - 17:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    17:00h
    Round Table | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    From concept to market: how to innovate successfully in new foods

    Alejandro González
    Alejandro González PASCUAL Director of Innovation, R&D, Quality, Health and Regulatory Affairs Speaker
    Begoña Ruiz
    Begoña Ruiz AINIA Director of Technologies Moderador
    Javier Allué
    Javier Allué PROFAND Director of Innovation and Product Development Speaker
    Joaquin del Río
    Joaquin del Río Vicky Foods Director of Innovation and Quality Speaker
    Vanessa Martínez
    Vanessa Martínez CARINSA CEO Speaker

    2026-03-24 17:00 2026-03-24 17:45 Europe/Madrid From concept to market: how to innovate successfully in new foods

    How can challenges be turned into opportunities to create innovative foods? This panel discussion will bring together leading companies to share real-life experiences in new product development, addressing technological, organisational and regulatory barriers. Collaboration, creativity and agility will be highlighted as key drivers to accelerate innovation in the food of the future.

    Agora By AECOC - The Alimentaria Hub
    Tue 24 17:00h - 17:45h Agora By AECOC - The Alimentaria Hub Free access
    17:15h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Coffee & Bakery

    Javier Romera
    Javier Romera elEconomista Deputy Editor Moderador
    Jordi Gallés
    Jordi Gallés Europastry Executive Chairman Speaker
    Loay Farhat
    Loay Farhat Food Quest Restaurant Management LLC Senior Group Supply Chain Manager Speaker

    2026-03-24 17:15 2026-03-24 18:00 Europe/Madrid Coffee & Bakery

    How this category is shaping the experience in branded restaurants. From morning coffee rituals to quick breaks and social moments, it shows how offerings are evolving to delight consumers, combine quality and convenience, and create memorable experiences across all moments of consumption.

    Talk Stage 2 - The Horeca Hub
    Tue 24 17:15h - 18:00h Talk Stage 2 - The Horeca Hub Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Barcelona: Architecture for a dream

    Sergio y Javier Torres
    Sergio y Javier Torres Restaurante Cocina Hermanos Torres*** Chefs Speaker

    2026-03-24 17:30 2026-03-24 18:15 Europe/Madrid Barcelona: Architecture for a dream

    A gastronomic exploration of the life journey of the three-Michelin-starred Torres Brothers in their hometown of Barcelona, seen through the lens of its architectural singularity. Culinary and architectural talent intersect to offer a snapshot of Barcelona’s potential as a city of excellence for cultural and artistic exchange.

    Main Stage - The Horeca Hub
    Tue 24 17:30h - 18:15h Main Stage - The Horeca Hub Free access
    18:00h
    Presentation | The Alimentaria Hub Distribution and Retail Innovation (R&D&I) and Brands Value

    Trops, trends and challenges in avocado and its processing

    Marc Hernández Macià
    Marc Hernández Macià Trops Processed fruit manager Speaker

    2026-03-24 18:00 2026-03-24 18:15 Europe/Madrid Trops, trends and challenges in avocado and its processing

    Latest innovations and trends in the avocado market, and the role that Trops is developing as one of the leading players in the European market.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Tue 24 18:00h - 18:15h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    09:30h
    Routes | La Ruta del Café and Té Coffee

    Coffe & Tea Tour

    2026-03-25 09:30 2026-03-25 18:30 Europe/Madrid Coffe & Tea Tour

    A sensory and strategic journey for your business.
    The Coffee and Tea Tour is an experience that connects tradition, innovation, and expert guidance. Here, roasters, manufacturers, and distributors become strategic partners, helping you create unique and profitable proposals.
    Our purpose? To inspire you, advise you, and accompany you in the evolution of your business.
    Discover the Coffee and Tea Tour freely!

    La Ruta del Café y Té | Alimentaria

    Ruta
    Wed 25 09:30h - 18:30h Ruta Free access
    09:30h
    Contest | The Horeca Hub Gastronomy and Culinary Techniques

    1st International Chef Challenge of Alimentaria sponsored by #alimentosdespaña

    Abulfaz Habibov
    Abulfaz Habibov Azerbaijan Chef Speaker
    Kamal / Abderrahim Ait Ayad / Elkhalloufi
    Kamal / Abderrahim Ait Ayad / Elkhalloufi Marruecos Chef / Ayudante Speaker
    krzysztof / Anna Klimaszewski / Piskorz
    krzysztof / Anna Klimaszewski / Piskorz Polonia Chef / assistant Speaker
    Marcos Canas
    Marcos Canas Templeton agencia CEO Moderador
    Tomás Pereira
    Tomás Pereira Portugal Chef Speaker
    Toño Rodríguez
    Toño Rodríguez España Chef Speaker

    2026-03-25 09:30 2026-03-25 16:00 Europe/Madrid 1st International Chef Challenge of Alimentaria sponsored by #alimentosdespaña

    The 1st Alimentaria International Cooking Competition, sponsored by #alimentosdespaña, will be the first international chefs’ competition held in Spain under the endorsement of WorldChefs. It will take place in Barcelona on 25 March 2026, as part of Alimentaria + Hostelco.

    The competition will feature six national teams from Spain, Poland, Portugal, Morocco, Romania, and Azerbaijan, each composed of two chefs (head chef and assistant). Teams will compete by preparing a starter using Aquanaria sea bass and a main course featuring Txogitxu Galician blonde beef striploin, within a total time of three and a half hours.

    The jury will consist of four official international judges from the World Association of Chefs’ Societies, who will assess mise en place, hygiene, technique, innovation, service, presentation, and above all flavour and texture, with a maximum score of 100 points.

    Teams will compete for gold, silver, and bronze medals, diplomas, and special awards for the best fish dish and the best “Alimentos de España” meat dish, reinforcing the fair’s position as a global benchmark for competitive haute cuisine and high-quality Spanish products.

    Main Stage - The Horeca Hub
    Wed 25 09:30h - 16:00h Main Stage - The Horeca Hub Free access
    10:00h
    Contest | The Coffee Stage Coffee

    Fórum Café 1st Hospitality Schools Championship

    2026-03-25 10:00 2026-03-25 18:00 Europe/Madrid Fórum Café 1st Hospitality Schools Championship

    To promote coffee culture in Spanish Hospitality Schools and Training Centers.
    To encourage the professional development of students and teaching staff in hospitality schools.
    To provide the HORECA sector with new professionals who have extensive knowledge of all aspects related to the world of coffee and its service, thereby fostering responsible, sustainable, and respectful consumption within the service industry.

    The Coffee Stage
    Wed 25 10:00h - 18:00h The Coffee Stage Free access
    10:00h
    Keynote | The Horeca Hub The Shift

    Tech Restaurants

    Schedule
    10:00h - 10:10h
    Intro | Welcome to Tech Restaurant Focus Session
    Emilio Gallego Zuazo
    Emilio Gallego Zuazo Hostelería de España General Secretary
    11:45h - 12:15h
    Round Table | Application of AI and Robotics in F&B Management
    Ángel Madrona Rubio
    Ángel Madrona Rubio HIOPOS Chief Project Director of HIOPOS
    Elena Boned de la Guardia
    Elena Boned de la Guardia SERUNION DIRECTOR OF INNOVATION, DIGITALIZATION AND NEW CONCEPTS
    Sylvia Moreno
    Sylvia Moreno -
    12:15h - 13:00h
    Round Table | F&B Intelligence: When Data Redefines Experience and Profitability
    Carlos Teruel
    Carlos Teruel -
    José Antonio Martínez
    José Antonio Martínez -
    José Romero
    José Romero F&B Corporativo España de Meliá Hotels -
    Juanjo Martínez
    Juanjo Martínez -
    13:00h - 13:30h
    Round Table | Technology at the service of sustainability.
    Emilio Gallego Zuazo
    Emilio Gallego Zuazo Hostelería de España General Secretary
    13:30h - 13:45h
    Keynote | Technology Is Not an Expense, It Is an Investment
    Diego Olmedilla Guiseris
    Diego Olmedilla Guiseris Aplus Gastromarketing CEO
    Marcos Martin
    Marcos Martin IDavinci -
    13:45h - 14:30h
    Round Table | When Data Starts to Lead
    Ángel Madrona Rubio
    Ángel Madrona Rubio HIOPOS Chief Project Director of HIOPOS
    David Pérez Alfonso
    David Pérez Alfonso QAMARERO -
    14:15h - 14:30h
    Cierre | Executive Summary Tech Restaurant Focus Session
    Emilio Gallego Zuazo
    Emilio Gallego Zuazo Hostelería de España General Secretary

    2026-03-25 10:00 2026-03-25 14:30 Europe/Madrid Tech Restaurants

    FROM CHAOTIC TECHNOLOGY TO THE DECISION-MAKING ECOSYSTEM

     

    This Focus Session isn’t about technology, it’s about taking control of your business.

    It brings digitalization down to earth and shows how to connect data, operations, and customers to gain control, margin, and focus. Less hype, more judgment.

    You will leave with clarity on which technology you need, which you don’t, and how to turn data into actionable decisions.

    INDUSTRY LEADER: Emilio Gallego

    Talk Stage 1 - The Horeca Hub
    Wed 25 10:00h - 14:30h Talk Stage 1 - The Horeca Hub Free access
    10:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Key features of the new bakery products

    Matt Valette
    Matt Valette Morreig Pastelería Co-Founder Speaker
    Roger Vilardosa
    Roger Vilardosa Mondial du Pain - Speaker

    2026-03-25 10:00 2026-03-25 10:40 Europe/Madrid Key features of the new bakery products

    Application of advanced baking techniques and analysis of the fillings most in demand on today's market. A unique opportunity to learn from two highly respected experts on how to combine artisanal perfection with new consumer demands. Activity and tasting included by the Baking School Barcelona Sabadell.

    The Bakery & Pastry Hub
    Wed 25 10:00h - 10:40h The Bakery & Pastry Hub Free access
    10:00h
    Routes | La Ruta para el Distribuidor Ruta

    P 4, Stand E170 – GASOS FELMAR – Live Demo: CO₂ Supply Solutions for Hospitality & Events

    2026-03-25 10:00 2026-03-25 18:00 Europe/Madrid P 4, Stand E170 – GASOS FELMAR – Live Demo: CO₂ Supply Solutions for Hospitality & Events

    Live demonstration of our CO₂ supply solutions for hospitality, industry and events. We will cover available formats, installation and refill logistics, and how we ensure service continuity during peak demand. Designed for distributors looking for a reliable supplier, with technical support and agile logistics.

    Ruta
    Wed 25 10:00h - 18:00h Ruta Free access
    10:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value

    Trends 2026: The Rise of Hybrid Behavior (Austerity – Premiumization)

    Adara Maza
    Adara Maza Faes Farma (Ricola) Brand Manager Speaker

    2026-03-25 10:00 2026-03-25 10:20 Europe/Madrid Trends 2026: The Rise of Hybrid Behavior (Austerity – Premiumization)

    In a market where consumers alternate between extreme austerity and selective gratification, understanding this new hybrid behavior is key. Discover how pricing architecture, mini formats, and "little luxuries" are redefining profitability and how to anticipate these changes to lead successfully in 2026.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 10:00h - 10:20h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    10:00h
    Round Table | La Plaza Eco Foods with Organic Certification Organic

    Round Table: Status & trends of the organic market in Spain

    Anselmo Méndez
    Anselmo Méndez Veritas General Director Speaker
    José Navarro
    José Navarro Herbolario Navarro Managing Director Speaker
    Oriol Urrutia
    Oriol Urrutia Bio Eco Actual Co-Editor Moderador
    Pol Picazos
    Pol Picazos Biocop Productos Biológicos Managing Director Speaker
    Sara Torreiro
    Sara Torreiro Casa Grande de Xanceda Marketing and Communications Manager Speaker

    2026-03-25 10:00 2026-03-25 11:00 Europe/Madrid Round Table: Status & trends of the organic market in Spain

    Experts and representatives of the sector will analyze the current situation of the organic market in Spain, focusing on the evolution of production, the main consumption trends and growth opportunities.

    La Plaza Eco
    Wed 25 10:00h - 11:00h La Plaza Eco Free access
    10:15h
    Round Table | The Alimentaria Hub Innovation (R&D&I) and Brands Value Marketing and Communication

    De Cerca, the meeting point for female meat industry executives

    Anna Canal
    Anna Canal Alimentaria Director Speaker
    Chelo Tonijuan
    Chelo Tonijuan Càrnia CEO Speaker
    Ivana Mínguez
    Ivana Mínguez Grupo Jorge Area Sales Manager Speaker
    Loreto Dolz
    Loreto Dolz Grupo Vall Companys Dolz Manager Speaker
    María Sánchez
    María Sánchez Noel Marketing Director Speaker
    Miriam Baucells
    Miriam Baucells Mega Fortris Managing Director Speaker
    Míriam Pérez Mena
    Míriam Pérez Mena Cárnica-C de Comunicación Director Moderador

    2026-03-25 10:15 2026-03-25 11:15 Europe/Madrid De Cerca, the meeting point for female meat industry executives

    ‘De Cerca’ celebrates its second edition on March 25 at 10:15 AM at the Auditorium – The Alimentaria Hub (Pavilion 5), during Alimentaria Barcelona. With free entry upon prior registration, the event will give a platform to women executives in the meat industry to share their experiences and discuss key sector challenges such as innovation, sustainability, and generational transition, in a space for professional exchange and reflection.

    Auditorio - The Alimentaria Hub
    Wed 25 10:15h - 11:15h Auditorio - The Alimentaria Hub Free access
    10:30h
    Round Table | The Alimentaria Hub Nutrition, health, and well-being

    AI in the food industry: from recipe to production

    Frederic Clarens
    Frederic Clarens EURECAT Director of the Technological Area of Waste, Energy and Environmental Impact Speaker
    Helena Torrell
    Helena Torrell EURECAT Genomics Manager at Eurecat Speaker
    Pol Torres
    Pol Torres Manager of AI Projects in Food and Agriculture Moderador

    2026-03-25 10:30 2026-03-25 11:45 Europe/Madrid AI in the food industry: from recipe to production
    Food 5.0 is transforming the food industry by combining AI, digitalization, robotics, sensor technology, and data to optimize production processes, improve traceability, safety, and food quality, and reduce costs and environmental impact.
    Efficiency, innovation, and sustainability are just the beginning: the future of food production is already in the factory.
    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 10:30h - 11:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    10:30h
    Conference | The Horeca Hub Imagine Foodservice Europe

    The Application of Artificial Intelligence in Branded Restaurants

    Silvia Leal
    Silvia Leal silvialeal.es Expert in Future Trends & Artificial Intelligence Speaker

    2026-03-25 10:30 2026-03-25 11:10 Europe/Madrid The Application of Artificial Intelligence in Branded Restaurants

    Artificial intelligence in organized restaurants is already here, yet its full potential remains untapped. Beyond digitalization, the present thrives on transformation, enhancing processes, improving customer experiences, and creating new business opportunities.

    Talk Stage 2 - The Horeca Hub
    Wed 25 10:30h - 11:10h Talk Stage 2 - The Horeca Hub Free access
    10:30h
    Conference | The Alimentaria Hub Nutrition, health, and well-being

    Ultra-processed foods: heroes or villains?

    Carlota Martínez Portela
    Carlota Martínez Portela Federación de Industrias de la Alimentación y Bebidas - FIAB Health and Nutrition Manager Speaker

    2026-03-25 10:30 2026-03-25 11:15 Europe/Madrid Ultra-processed foods: heroes or villains?

    Is food processing a problem… or part of the solution?
    From the discovery of fire to today’s food innovation, processing has been essential to food safety, availability and quality. This talk offers a critical, evidence-based perspective on processed and ultra-processed foods, debunking common myths and exploring how food processing can be an ally in developing healthier, more sustainable and appealing food products.

    Agora By AECOC - The Alimentaria Hub
    Wed 25 10:30h - 11:15h Agora By AECOC - The Alimentaria Hub Free access
    10:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Éqlibre: Gluten-Free Bread

    Carlos Milán Fernández
    Carlos Milán Fernández Eqlibre Director Speaker
    Xevi Ramón
    Xevi Ramón Triticum Founder Speaker

    2026-03-25 10:45 2026-03-25 11:25 Europe/Madrid Éqlibre: Gluten-Free Bread

    Éqlibre means balance, authenticity and respect. Real bread, free from gluten and artificial additives. Deep-frozen bread to preserve health and freshness without preservatives. No artificial preservatives, no additives, no compromises.

    The Bakery & Pastry Hub
    Wed 25 10:45h - 11:25h The Bakery & Pastry Hub Free access
    11:00h
    Round Table | Restauración Colectiva Collective Catering

    Looking to the future: challenges of a constantly evolving sector

    Javier Jiménez de Eugenio
    Javier Jiménez de Eugenio Food Service España Lawyer Speaker
    Juan Manuel Perea
    Juan Manuel Perea Catering Hermanos González Head of the Legal and HR Department Speaker
    Mario Agudo
    Mario Agudo Food Service España Spokesman Moderador
    Roser Bonancia
    Roser Bonancia Serunion Grupo Elior Talent Manager Speaker

    2026-03-25 11:00 2026-03-25 11:45 Europe/Madrid Looking to the future: challenges of a constantly evolving sector

    The catering industry is undergoing a transformation driven by new social and regulatory demands. This panel will analyze the sector's main challenges in terms of quality, menu design, sustainability, and regulation, as well as the opportunities to innovate and continue adding value through a service essential to millions of people.

    Restauración Colectiva
    Wed 25 11:00h - 11:45h Restauración Colectiva Free access
    11:00h
    Round Table | La Plaza Eco Foods with Organic Certification Organic

    Round Table: Organic Retail in the International Market

    Ankit Shah
    Ankit Shah Piya Retail Group Managing Director Speaker
    Nicola Lavarino
    Nicola Lavarino Naturitas CEO Speaker
    Oriol Urrutia
    Oriol Urrutia Bio Eco Actual Co-Editor Moderador
    Sophie Pagnon
    Sophie Pagnon Veritas Chief Communication, Marketing & Impact Officer Speaker
    Sylwester Strużyna
    Sylwester Strużyna Bio Planet S.A. CEO Speaker

    2026-03-25 11:00 2026-03-25 12:00 Europe/Madrid Round Table: Organic Retail in the International Market

    A roundtable discussion dedicated to analyzing the role of organic retail at the international level, where distribution models, barriers to entry into new markets, and opportunities for organic products in the global market will be discussed

    La Plaza Eco
    Wed 25 11:00h - 12:00h La Plaza Eco Free access
    11:00h
    Round Table | The Alimentaria Hub Innovation (R&D&I) and Brands Value Internationalization

    The price of animal health: opportunities and threats for the competitiveness

    Jorge Costa
    Jorge Costa Grupo Empresarial Costa Executive Chairman Speaker
    Josep Solé
    Josep Solé Grupo Vall Companys Director of the poultry division Speaker
    Josep Usall
    Josep Usall IRTA CEO Moderador
    Josep Viñas
    Josep Viñas Grup Viñas CEO Speaker
    Natalia Majó
    Natalia Majó IRTA-CReSA Director of the Animal Health Programme Speaker
    Ramón Alsina
    Ramón Alsina Grupo bonÀrea Chief executive officer Speaker

    2026-03-25 11:00 2026-03-25 13:00 Europe/Madrid The price of animal health: opportunities and threats for the competitiveness

    Diseases will have a decisive impact on the production of meat and meat products, creating situations that could profoundly disrupt the value chain. In this panel, we will analyse the alternatives available to address these threats: from strengthening biosecurity measures and maintaining sanitary regionalisation to limit the impact of crises, to reducing production in order to rebalance the market.

    Conference Room by Acciona - The Alimentaria Hub
    Wed 25 11:00h - 13:00h Conference Room by Acciona - The Alimentaria Hub Free access
    11:10h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Building the Future of Delivery

    Zhong Xu
    Zhong Xu Deliverect CEO Global & Co-founder Speaker

    2026-03-25 11:10 2026-03-25 11:35 Europe/Madrid Building the Future of Delivery

    How digitalization and artificial intelligence are reshaping delivery operations on a global scale. From technological integration to order and channel optimization, analisis of how restaurants can drive efficiency, control, and profitability in an increasingly complex and competitive ecosystem.

    Talk Stage 2 - The Horeca Hub
    Wed 25 11:10h - 11:35h Talk Stage 2 - The Horeca Hub Free access
    11:30h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    The evolution of the bakery

    Begoña San Pedro
    Begoña San Pedro KtroMans Founder Speaker
    Guillermo Moscoso
    Guillermo Moscoso Pan da Moa Founder Speaker

    2026-03-25 11:30 2026-03-25 12:10 Europe/Madrid The evolution of the bakery

    Both will address the evolution of baking, technological transformation, the evolution of raw materials, new demands, and the current reality of staff and work teams.

    The Bakery & Pastry Hub
    Wed 25 11:30h - 12:10h The Bakery & Pastry Hub Free access
    11:30h
    Conference | The Alimentaria Hub Distribution and Retail Innovation (R&D&I) and Brands Value

    How to get innovation right in the FMCG sector?

    Rosario Pedrosa
    Rosario Pedrosa AECOC Commercial and Marketing Strategy Area Manager Speaker

    2026-03-25 11:30 2026-03-25 12:45 Europe/Madrid How to get innovation right in the FMCG sector?

    “To share the shopper’s perspective on innovation in the FMCG sector and, together with industry companies, reflect on the challenges and best practices needed to drive growth based on relevant innovation.”

    Agora By AECOC - The Alimentaria Hub
    Wed 25 11:30h - 12:45h Agora By AECOC - The Alimentaria Hub Free access
    11:35h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    The Evolution and Future of Delivery in Europe

    Íñigo Barea
    Íñigo Barea Just Eat España General Director Speaker
    José de Isasa
    José de Isasa Bronze Technologies Co-founder & CRO Moderador
    Marinus Van Gestel
    Marinus Van Gestel Uber Eats Senior Director and Regional GM Speaker
    Zhong Xu
    Zhong Xu Deliverect CEO Global & Co-founder Speaker

    2026-03-25 11:35 2026-03-25 12:00 Europe/Madrid The Evolution and Future of Delivery in Europe

    Leading delivery players will discuss the sector’s transformation across Europe: new logistics models, workforce professionalization, profitability, regulation, and shifting consumer behavior. A strategic conversation on how platforms and restaurants are adapting their models to address the market’s upcoming challenges.

    Talk Stage 2 - The Horeca Hub
    Wed 25 11:35h - 12:00h Talk Stage 2 - The Horeca Hub Free access
    12:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Top 10 Trends 2026 in Food & Beverages

    Brenda Sosa
    Brenda Sosa Diaz Account Manager Speaker

    2026-03-25 12:00 2026-03-25 12:45 Europe/Madrid Top 10 Trends 2026 in Food & Beverages

    This insightful presentation, offers an exclusive glimpse into the future of the industry. Dive deep into the latest market and consumer trends as we highlight the breakthrough directions and innovations set to transform the food and beverage world in 2026 and beyond. This presentation will empower you with the forward-thinking insights you need to stay ahead of the curve in a rapidly evolving landscape.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 12:00h - 12:45h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    12:00h
    Awards Ceremony | La Plaza Eco Foods with Organic Certification Organic

    BIO ECO AWARDS BY ALIMENTARIA Ceremony 2026

    Verónica Puente
    Verónica Puente FIAB Director of internationalization and trade policy Speaker

    2026-03-25 12:00 2026-03-25 13:00 Europe/Madrid BIO ECO AWARDS BY ALIMENTARIA Ceremony 2026

    BIO ECO AWARDS BY ALIMENTARIA ceremony, organized by FIAB

    La Plaza Eco
    Wed 25 12:00h - 13:00h La Plaza Eco Free access
    12:00h
    Conference | The Horeca Hub Imagine Foodservice Europe

    The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

    Marius Robles
    Marius Robles Youngr Consultant, Futurist, Speaker, and Science Communicator Speaker

    2026-03-25 12:00 2026-03-25 12:35 Europe/Madrid The New Status Symbol: Predictive Nutrition and Health for Eternal Youth

    How nutrition and predictive health have become the new status symbol, boosting longevity, cognitive performance, and overall well-being.

    Talk Stage 2 - The Horeca Hub
    Wed 25 12:00h - 12:35h Talk Stage 2 - The Horeca Hub Free access
    12:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Functional ingredients: innovation that drives health and the market

    Esther De Paz
    Esther De Paz CNTA Researcher in Novel Food Ingredients Speaker

    2026-03-25 12:00 2026-03-25 12:45 Europe/Madrid Functional ingredients: innovation that drives health and the market

    In this talk, we will analyze the development of functional foods, their impact on the industry, and the challenges of turning science into competitive value propositions.

    Auditorio - The Alimentaria Hub
    Wed 25 12:00h - 12:45h Auditorio - The Alimentaria Hub Free access
    12:15h
    Round Table | Restauración Colectiva Collective Catering

    Structural challenges and demands of collective restoration

    Edgar Peña
    Edgar Peña Coemco Managing director Speaker
    Javier Arenillas
    Javier Arenillas Food Service España General Secretary Moderador
    Javier Siguenza
    Javier Siguenza Alianzas President Speaker
    Víctor Manuel González
    Víctor Manuel González Algadi / Grupo Ucalsa Managing director Speaker

    2026-03-25 12:15 2026-03-25 13:00 Europe/Madrid Structural challenges and demands of collective restoration

    In a context of increasing economic and regulatory pressure, the catering sector faces significant structural challenges. This panel will address key issues such as de-indexation, labor costs, the viability of public contracts, and the sector's main demands, highlighting the role of employers' associations and the need for alliances to ensure its future sustainability.

    Restauración Colectiva
    Wed 25 12:15h - 13:00h Restauración Colectiva Free access
    12:15h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    The Next Level Pastry

    Anna Siwiec-Kaczmarczyk
    Anna Siwiec-Kaczmarczyk - Speaker

    2026-03-25 12:15 2026-03-25 12:55 Europe/Madrid The Next Level Pastry

    Demonstration presentation dedicated to the vision of pastry making in Poland.

    The Bakery & Pastry Hub
    Wed 25 12:15h - 12:55h The Bakery & Pastry Hub Free access
    12:35h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    How to Grow Your Brand Internationally: Investment Funds and Restaurants

    Enrique Francia
    Enrique Francia Foodbox Executive Chairman Speaker
    Henry McGovern
    Henry McGovern McWin Co-founder Speaker
    José Arrellano
    José Arrellano Tower Brook Capital Powers Managing Director Speaker

    2026-03-25 12:35 2026-03-25 13:15 Europe/Madrid How to Grow Your Brand Internationally: Investment Funds and Restaurants

    How to scale a brand internationally, leveraging investor interest and growth strategies in the restaurant and hospitality sector. Enrique Francia (FoodBox), Henry McGovern (McWin Capital Partners) and José María Arellano (TowerBrook Capital Partners) will discuss strategies to scale foodservice brands internationally and the growing role of investment funds in the sector.

    Talk Stage 2 - The Horeca Hub
    Wed 25 12:35h - 13:15h Talk Stage 2 - The Horeca Hub Free access
    13:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Beyond conventional sources: a new generation of ingredients

    Begoña Ruiz
    Begoña Ruiz AINIA Director of Technologies Speaker

    2026-03-25 13:00 2026-03-25 13:30 Europe/Madrid Beyond conventional sources: a new generation of ingredients

    We will explore how the new generation of analogues overcomes the limitations of plant-based products. We will present innovations based on lemna, single-cell proteins and in vitro cultivated meat—technologies that unlock new possibilities in taste, texture and sustainability, offering more efficient and attractive alternatives for the food industry.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 13:00h - 13:30h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    13:00h
    Round Table | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Generation Z Young People + Bakers = Revolutionaries

    Antía Fernández García
    Antía Fernández García Panadería Pallarés Manager Speaker
    Isabel García Castillo
    Isabel García Castillo Panarte Founder Speaker
    Marta De Los Reyes García
    Marta De Los Reyes García Pan de calidad Director Moderador
    Nicolás Sequeira
    Nicolás Sequeira New Wave Bakery Founder Speaker
    Roger Vilardosa
    Roger Vilardosa Mondial du Pain - Speaker

    2026-03-25 13:00 2026-03-25 13:40 Europe/Madrid Generation Z Young People + Bakers = Revolutionaries

    The round table seeks to inspire those who feel a vocation for the craft and will show how youth can contribute to revitalizing artisanal baking. We will learn about the experiences and challenges they have faced and the vision with which they are revolutionizing artisanal baking. We will talk about fermentations, crafts, training and the entrepreneurial drive that characterizes this new generation.

    The Bakery & Pastry Hub
    Wed 25 13:00h - 13:40h The Bakery & Pastry Hub Free access
    13:00h
    Routes | La Ruta para el Distribuidor Ruta

    Stand P4 B30 – MIL-TEK SOLUTIONS – Press your waste

    2026-03-25 13:00 2026-03-25 13:30 Europe/Madrid Stand P4 B30 – MIL-TEK SOLUTIONS – Press your waste

    Watch live as waste is reduced by 90%.

    Ruta
    Wed 25 13:00h - 13:30h Ruta Free access
    13:00h
    Round Table | The Alimentaria Hub Sustainability

    DIALOGUE FOCUSED ON REGULATIONS IN THE AGRI-FOOD CHAIN

    Schedule
    13:00h - 13:15h
    Round Table | Presentation of the current state of the amendment to the revision of the UTP Directive
    Clemente Mata Tapia
    Clemente Mata Tapia MAPA Deputy Directorate General for Competitiveness in the Food Chain.
    María Fernandez Sanz
    María Fernandez Sanz AICA Director of the Food Information and Control Agency
    13:15h - 14:00h
    Round Table | Roundtable focused on regulations of the agri-food supply chain.
    Clemente Mata Tapia
    Clemente Mata Tapia MAPA Deputy Directorate General for Competitiveness in the Food Chain.
    Jose Miguel Soriano
    Jose Miguel Soriano ANDERSEN Partner at Andersen in the Litigation, Bankruptcy, and Arbitration practice area
    María Fernandez Sanz
    María Fernandez Sanz AICA Director of the Food Information and Control Agency
    Paloma Sánchez Pello
    Paloma Sánchez Pello FIAB Director of Sustainability and Competitiveness
    Primitivo Fernández
    Primitivo Fernández ANIERAC General Director, ANIERAC

    2026-03-25 13:00 2026-03-25 14:00 Europe/Madrid DIALOGUE FOCUSED ON REGULATIONS IN THE AGRI-FOOD CHAIN

    Focusing on agri-food chain regulations, it will particularly focus on the future revision of the UTP Directive.

    Agora By AECOC - The Alimentaria Hub
    Wed 25 13:00h - 14:00h Agora By AECOC - The Alimentaria Hub Free access
    13:00h
    Presentation | La Plaza Eco Foods with Organic Certification Organic

    100% Native Breed Logo and Organic Label: Origin and Sustainability

    Jorge Lorenzo Conte García
    Jorge Lorenzo Conte García Moncayo Ecológico Owner Speaker
    Leonor Algarra Solís
    Leonor Algarra Solís MAPA Deputy Director General of Livestock Production Resources Speaker
    Teresa Antoñanzas Fayos
    Teresa Antoñanzas Fayos RFEAGAS Expert Speaker

    2026-03-25 13:00 2026-03-25 14:00 Europe/Madrid 100% Native Breed Logo and Organic Label: Origin and Sustainability

    Opening by Leonor Algarra Solís (MAPA) on the national breeds programme and the 100% Native Breed logo linked to organic quality schemes. Speakers include Jorge Lorenzo Conte García and Teresa Antoñanzas Fayos (RFEAGAS). Focus on certified origin plus sustainable production as competitive advantage. Elocal Hub presentation and tasting.

    La Plaza Eco
    Wed 25 13:00h - 14:00h La Plaza Eco Free access
    13:15h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Case Study: Key Strategies and Pathways for Brand Internationalization

    Stéphane Klein
    Stéphane Klein Board Member and Senior Advisor Speaker

    2026-03-25 13:15 2026-03-25 14:00 Europe/Madrid Case Study: Key Strategies and Pathways for Brand Internationalization

    A practical look at brand internationalization, exploring key decisions, lessons and challenges to achieve solid, sustainable growth in new markets.

    Talk Stage 2 - The Horeca Hub
    Wed 25 13:15h - 14:00h Talk Stage 2 - The Horeca Hub Free access
    13:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Research and new avenues for butter: techniques, textures and uses

    Alexis Garcia
    Alexis Garcia 100% Pan y Pastelería Cofounder Speaker

    2026-03-25 13:45 2026-03-25 14:25 Europe/Madrid Research and new avenues for butter: techniques, textures and uses

    A research project that champions butter as a product with its own identity: a fatty matrix capable of capturing aroma, conveying terroir and building texture through processing and time. Alexis García proposes a practical and contemporary repertoire applicable to pastry, baking and cooking, with examples of formulations and uses designed for gastronomic service.

    The Bakery & Pastry Hub
    Wed 25 13:45h - 14:25h The Bakery & Pastry Hub Free access
    14:00h
    Culinary Demonstration | Restauración Colectiva Collective Catering

    Sustainable and viable culinary proposals in educational catering

    Arlet Medina
    Arlet Medina Teno Cook Speaker
    Miriam Ubach
    Miriam Ubach Central Borne Dietitian - Nutritionist Moderador
    Montse del Rio
    Montse del Rio Eix Estels Cook Speaker

    2026-03-25 14:00 2026-03-25 15:00 Europe/Madrid Sustainable and viable culinary proposals in educational catering

    This cooking demonstration highlights healthy, sustainable culinary proposals applicable to educational catering, based on criteria of nutritional quality, service organization, and adaptation to different contexts. It will conclude with a toast to announce Acellec's 25th anniversary (2026) and remarks from its president, Àngels Roca.

    Restauración Colectiva
    Wed 25 14:00h - 15:00h Restauración Colectiva Free access
    14:00h
    Routes | La Ruta para el Distribuidor Ruta

    Mychef-B50-Showcooking

    2026-03-25 14:00 2026-03-25 15:00 Europe/Madrid Mychef-B50-Showcooking

    Live a culinary experience where learning, entertainment, and gastronomy come together in a spectacular demonstration of the advanced capabilities of Mychef equipment, accompanied by an exclusive tasting that reveals its full potential.

    Ruta
    Wed 25 14:00h - 15:00h Ruta Free access
    14:30h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    No Rules Pastry: The Next Trend

    Juan Umbert
    Juan Umbert MAKEAT CEO Speaker
    Miquel Guarro Carreras
    Miquel Guarro Carreras We The Food Pastry Chef Consultant Speaker

    2026-03-25 14:30 2026-03-25 15:10 Europe/Madrid No Rules Pastry: The Next Trend

    No Rules Pastry explores the future of pastry-making through simplicity and effectiveness. Miquel Guarro and Makeat create a dessert that is simple in appearance but has a powerful emotional impact, with a clear experience and a solid concept. Product quality, impeccable technique and technology to amplify its reach. A dessert designed to be enjoyed, desired and shared, on the plate and in a trend-setting reel.

    The Bakery & Pastry Hub
    Wed 25 14:30h - 15:10h The Bakery & Pastry Hub Free access
    15:00h
    Routes | La Ruta para el Distribuidor Ruta

    Stand number P40B30: Live demonstration

    2026-03-25 15:00 2026-03-25 15:30 Europe/Madrid Stand number P40B30: Live demonstration

    INFINITE TRASH BAGS

    Ruta
    Wed 25 15:00h - 15:30h Ruta Free access
    15:00h
    Conference | La Plaza Eco Foods with Organic Certification Organic

    Organic Sea Salt: Tradition with a Future

    Teresa Fernández
    Teresa Fernández Salimar, SEASALT Europe Communication Director Speaker

    2026-03-25 15:00 2026-03-25 16:00 Europe/Madrid Organic Sea Salt: Tradition with a Future

    The presentation “Organic Sea Salt: Tradition with a Future” will offer a strategic vision of the Spanish and European sea salt sector, highlighting its historical roots, its role in sustainability and biodiversity, and the current evolution of organic sea salt in the market. This perspective connects tradition, territory, and innovation to understand the present and future of the sector.

    La Plaza Eco
    Wed 25 15:00h - 16:00h La Plaza Eco Free access
    15:15h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    The product as an experience: A sensory journey through the bakery.

    Irene Amat
    Irene Amat Itama Pastelería Founder Speaker
    Lluc Crusellas
    Lluc Crusellas Eukarya Xocolat Founder Speaker

    2026-03-25 15:15 2026-03-25 15:55 Europe/Madrid The product as an experience: A sensory journey through the bakery.

    They will discuss the various factors that alter, enhance or modify a product into a unique and memorable experience. From the first impression on social media to the final moment when the dessert is tasted, thus going through its transformation.

    The Bakery & Pastry Hub
    Wed 25 15:15h - 15:55h The Bakery & Pastry Hub Free access
    15:30h
    Keynote | The Horeca Hub The Shift

    Kitchen

    Schedule
    15:30h - 15:35h
    Intro | Welcome to Kitchen Focus Session
    Juan Umbert
    Juan Umbert MAKEAT CEO
    15:35h - 17:05h
    Workshop | New Management Systems
    Adrià Navarro Pillao
    Adrià Navarro Pillao Welbilt General Director
    Juan Umbert
    Juan Umbert MAKEAT CEO
    María Rodríguez Muñoz
    María Rodríguez Muñoz Makeat Head of Gastronomic Consultancy & R&d
    17:25h - 17:55h
    Round Table | The Supplier as a Competitive Advantage
    David de Navascues Latapia
    David de Navascues Latapia FRIGICOLL SA Business Unit Director
    Francisco Soler
    Francisco Soler -
    Pablo Coronado Alonso
    Pablo Coronado Alonso REPA OEM ACCOUNT MANAGER
    17:55h - 18:25h
    Round Table | The kitchen no longer just cooks: it produces, scales, and decides.
    Adrià Navarro Pillao
    Adrià Navarro Pillao Welbilt General Director
    Bakri Bouchi
    Bakri Bouchi JOSPER -
    Roser Gestí
    Roser Gestí MYCHEF IBÉRICA -
    18:20h - 18:30h
    Cierre | Executive Summary – Kitchen Focus Session
    Juan Umbert
    Juan Umbert MAKEAT CEO

    2026-03-25 15:30 2026-03-25 18:30 Europe/Madrid Kitchen

    FROM KITCHEN TO EFFICIENT PRODUCTION CENTER

     

    Kitchens are changing radically. This Focus Session analyzes how they are evolving into more standardized, flexible, and profitable production centers.

    Processes, technology, and design serving the business. A key session to gain efficiency while preserving identity and gastronomic quality.

    INDUSTRY LEADER: Juan Umbert

    Talk Stage 1 - The Horeca Hub
    Wed 25 15:30h - 18:30h Talk Stage 1 - The Horeca Hub Free access
    15:30h
    Round Table | The Alimentaria Hub Sustainability

    Roundtable on the New Food Loss and Waste Law

    Schedule
    15:30h - 15:40h
    Round Table | Institutional Opening by José Miguel Herrero, Director General for Food, MAPA
    José Miguel Herrero
    José Miguel Herrero Ministerio de Agricultura, Pesca y Alimentación. General Manager
    16:00h - 16:30h
    Round Table | Roundtable focused on the new food waste law
    Carolina Muro
    Carolina Muro Nestlé Institutional Affairs Manager
    David Martínez Ramírez
    David Martínez Ramírez Institut Cerdà Head of Sustainability
    Diego Flórez Echavarría
    Diego Flórez Echavarría FIAB Sustainability Specialist
    Elisabet Viladomiu
    Elisabet Viladomiu Banc dels Aliments de Barcelona CEO

    2026-03-25 15:30 2026-03-25 16:30 Europe/Madrid Roundtable on the New Food Loss and Waste Law

    Roundtable on the new Law on the Prevention of Food Loss and Waste, including the presentation of FIAB’s guidance documents. The event will feature an institutional opening by the Ministry of Agriculture, Fisheries and Food, a presentation by Instituto Cerdá, and a dialogue panel with experts from FIAB, Instituto Cerdá, Nestlé and the Barcelona Food Bank

    Agora By AECOC - The Alimentaria Hub
    Wed 25 15:30h - 16:30h Agora By AECOC - The Alimentaria Hub Free access
    15:30h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Retail Foodservice: Keys, Insights & Takeaways

    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Speaker

    2026-03-25 15:30 2026-03-25 15:55 Europe/Madrid Retail Foodservice: Keys, Insights & Takeaways

    Insights and key trends shaping food retail and foodservice, exploring market shifts and the forces redefining consumer behavior and ready-to-eat offerings.

    Talk Stage 2 - The Horeca Hub
    Wed 25 15:30h - 15:55h Talk Stage 2 - The Horeca Hub Free access
    15:55h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Supermarkets: The New Takeaway

    Alberto Peironcely
    Alberto Peironcely ASEDAS - Asociación Española de Distribuidores, Autoservicios y Supermercados Director of Regulatory Affairs Speaker
    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Speaker

    2026-03-25 15:55 2026-03-25 16:15 Europe/Madrid Supermarkets: The New Takeaway

    The new competitive landscape between supermarkets and restaurants in take-away. Competition or coexistence? Models, partnerships and key future challenges.

    Talk Stage 2 - The Horeca Hub
    Wed 25 15:55h - 16:15h Talk Stage 2 - The Horeca Hub Free access
    16:00h
    Round Table | Restauración Colectiva Collective Catering

    Tools for food quality in schools

    Inés Navarro
    Inés Navarro Codinucat Dietician – Nutritionist. Codinucat Coordinator Speaker
    Maria Blanquer
    Maria Blanquer Generalitat de Catalunya Public Health Agency Speaker
    Marta Clar
    Marta Clar Generalitat de Catalunya Head of School and Family Service of the Department of Education and Vocational Training Speaker
    Pep Montes
    Pep Montes Acellec Manager Moderador

    2026-03-25 16:00 2026-03-25 16:45 Europe/Madrid Tools for food quality in schools

    This session is dedicated to the regulatory and professional frameworks that influence the food quality in school cafeterias. It will analyze the Decree Law on school cafeterias and its impact, the Catalan PReME model as a tool for improving menus, and the key role of registered dietitians/nutritionists, promoting alignment between public policies, professional criteria, and business practices.

    Restauración Colectiva
    Wed 25 16:00h - 16:45h Restauración Colectiva Free access
    16:00h
    Presentation | La Plaza Eco Foods with Organic Certification Organic

    100% Native Breed Logo and Organic Production as Seals of Excellence

    Guiomar Chamorro
    Guiomar Chamorro Moncayo Ecológico - Speaker
    Montserrat Castellanos Moncho
    Montserrat Castellanos Moncho MAPA Technical Advisor for Animal Science of the General Sub-Directorate of Livestock Production Resources Speaker
    Teresa Antoñanzas Fayos
    Teresa Antoñanzas Fayos RFEAGAS Expert Speaker

    2026-03-25 16:00 2026-03-25 17:00 Europe/Madrid 100% Native Breed Logo and Organic Production as Seals of Excellence

    Session with Montserrat Castellanos Moncho (MAPA), Guiomar Chamorro (Moncayo Ecológico) and Teresa Antoñanzas Fayos (RFEAGAS) on breed valorisation linked to Organic Production. It will explore how the 100% Native Breed logo and the organic label act as seals of excellence and premium differentiation. Elocal Hub presentation and tasting.

    La Plaza Eco
    Wed 25 16:00h - 17:00h La Plaza Eco Free access
    16:00h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    GLP-1 weight loss drugs and their impact on the food industry

    Jaime Martin
    Jaime Martin Lantern FOUNDER & CEO Speaker

    2026-03-25 16:00 2026-03-25 16:45 Europe/Madrid GLP-1 weight loss drugs and their impact on the food industry

    The spread of GLP-1 drugs for weight loss has gained momentum worldwide, including in Spain, which continues to surprise. At Lantern, we believe that the growth in the number of users and their changing habits opens up opportunities for many food brands.

    Conference Room by Acciona - The Alimentaria Hub
    Wed 25 16:00h - 16:45h Conference Room by Acciona - The Alimentaria Hub Free access
    16:00h
    Presentation | The Alimentaria Hub Distribution and Retail

    Fishology Foods, the New Seafood Charcuterie, 100% fish-based products

    Giulia Gabriele
    Giulia Gabriele Fishology Foods R&D Speaker
    Riccardo Radicce
    Riccardo Radicce Fishology Foods Chef + R&D Speaker

    2026-03-25 16:00 2026-03-25 16:15 Europe/Madrid Fishology Foods, the New Seafood Charcuterie, 100% fish-based products

    Fishology Foods creates the first sea charcuterie, reinventing traditional cured products made 100% from fish. Led by Michelin-starred chef Riccardo Radice, it has developed over 30 products such as Sea Chorizo and Sea Sobrasada. It reduces fish waste from 54% to 3%, promotes circular economy and opens new markets with a healthy, sustainable and innovative concept.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 16:00h - 16:15h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    16:00h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Spring Cocoa

    Olivier Fernández
    Olivier Fernández EGPB Escuela del Gremio de Pastelería de Barcelona Manager Speaker
    Saray Ruiz
    Saray Ruiz EGPB Escuela del Gremio de Pastelería de Barcelona Director Speaker

    2026-03-25 16:00 2026-03-25 16:40 Europe/Madrid Spring Cocoa

    Transforming cocoa into chocolate designed to be used in springtime creations.

    The Bakery & Pastry Hub
    Wed 25 16:00h - 16:40h The Bakery & Pastry Hub Free access
    16:15h
    Round Table | The Horeca Hub Imagine Foodservice Europe

    Product Placement & Cobranding

    Ignacio Biedma
    Ignacio Biedma Nielsen IQ Account Development Manager Moderador
    Manuel Zamudio
    Manuel Zamudio Krispy Kreme España CEO Speaker
    Marion Racine
    Marion Racine Taco Bell ONEUROPE European Marketing Manager Speaker

    2026-03-25 16:15 2026-03-25 17:00 Europe/Madrid Product Placement & Cobranding

    Brand partnerships and co-branding to bring the restaurant experience into retail, creating synergies between store and venue, and exploring new ranges, exports and alliances.

    Talk Stage 2 - The Horeca Hub
    Wed 25 16:15h - 17:00h Talk Stage 2 - The Horeca Hub Free access
    16:30h
    Awards Ceremony | The Horeca Hub Gastronomy and Culinary Techniques

    Hotel Breakfest 2026 Awards Ceremony

    Nona Rubio
    Nona Rubio Gourmeet Founder & CEO Speaker

    2026-03-25 16:30 2026-03-25 17:15 Europe/Madrid Hotel Breakfest 2026 Awards Ceremony

    The Hotel Breakfest 2026 Awards will recognise the creativity and talent of the participating hotels, highlighting the best product integration within the Breakfest menus. The Best Product Integration Award will be granted for Greek yogurt La Fageda, Nocilla cocoa and hazelnut spread, and Balfegó bluefin tuna. These awards will highlight gastronomic innovation in luxury hospitality and the collaborative work between chefs and partner brands.

    Main Stage - The Horeca Hub
    Wed 25 16:30h - 17:15h Main Stage - The Horeca Hub Free access
    16:30h
    Culinary Demonstration | The Horeca Hub Gastronomy and Culinary Techniques

    DISCOVER POLISH FLAVORS- POLAND TASTES GOOD

    2026-03-25 16:30 2026-03-25 17:15 Europe/Madrid DISCOVER POLISH FLAVORS- POLAND TASTES GOOD

    From the mountains, through lowlands and lakes, all the way to the seaside- every region serves its own culinary strory..Quite literally.

    Show Stage 1 - The Horeca Hub
    Wed 25 16:30h - 17:15h Show Stage 1 - The Horeca Hub Free access
    16:45h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    Context Matters

    Alba Ruiz Ceamanos
    Alba Ruiz Ceamanos Morreig Pastelería Founder Speaker
    Paula Domènech Guil
    Paula Domènech Guil Les Vergers Boiron Pastry Chef & Ambassador Speaker

    2026-03-25 16:45 2026-03-25 17:25 Europe/Madrid Context Matters
    A practical reflection on the future of pastry-making based on five key areas that are already shaping the sector's evolution: sustainability, inclusivity, product experience, changes in consumer habits and cultural identity.
    The presentation offers a critical and realistic view of the sector, understanding sweet products not only as food, but also as a cultural and experiential vehicle.
    The Bakery & Pastry Hub
    Wed 25 16:45h - 17:25h The Bakery & Pastry Hub Free access
    17:00h
    Conference | The Horeca Hub Imagine Foodservice Europe

    Closing remarks, thoughts and reflections from Imagine Foodservice Europe

    Borja Hernández de Alba
    Borja Hernández de Alba Restaurant Brands Europe / Marcas de Restauración CEO / President Speaker
    Josep Maria Vallsmadella
    Josep Maria Vallsmadella Grupo Ibersol Strategic Marketing Director Moderador
    Pere Taberner
    Pere Taberner Hostelco President Speaker

    2026-03-25 17:00 2026-03-25 17:45 Europe/Madrid Closing remarks, thoughts and reflections from Imagine Foodservice Europe

    Closing with the presidents of the organizations after two days full of experiences, data, and insights that drive decision-making.

    Talk Stage 2 - The Horeca Hub
    Wed 25 17:00h - 17:45h Talk Stage 2 - The Horeca Hub Free access
    17:00h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Added-Value Plant Innovation: Amara Green

    Laia Vergés
    Laia Vergés Zyrcular Foods R&D Director Speaker
    Mónica Orasan
    Mónica Orasan Zyrcular Foods Business Development Speaker

    2026-03-25 17:00 2026-03-25 17:30 Europe/Madrid Added-Value Plant Innovation: Amara Green

    Laia Vergés, Head of R&D at Zyrcular Foods, and Mónica Orasan, from Business Development, will present the company’s latest innovations under the Amara Green brand: Amara Pro Bites, plant-based balls with prebiotics and vitamin B12, and the Amara Green Burger, a vegetable burger with mycoprotein—two sustainable, convenient proposals aligned with today’s flexitarian consumer.

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 17:00h - 17:30h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    17:00h
    Round Table | Restauración Colectiva Collective Catering

    Dining halls and camps; education and food sovereignty

    David Coll
    David Coll Pimec Agroalimentaria President Speaker
    Jaume Ramos
    Jaume Ramos Eix Estels Commercial Director Speaker
    Joan Gòdia
    Joan Gòdia Generalitat de Catalunya General Directorate of Food and Beverage Companies of the Department of Agriculture, Livestock, Fisheries and Food Speaker
    Jordi Masjuan
    Jordi Masjuan Valors Co-founder Speaker
    Nadine Van Loock
    Nadine Van Loock Acellec Project director Moderador

    2026-03-25 17:00 2026-03-25 17:45 Europe/Madrid Dining halls and camps; education and food sovereignty

    Space for pedagogical reflection on the educational value of the school canteen and summer camps, their connection with the educational project and the promotion of healthy eating habits. The relationship between education and food, public food purchasing and the link between food policies, territory, food sovereignty and the productive fabric will be analyzed.

    Restauración Colectiva
    Wed 25 17:00h - 17:45h Restauración Colectiva Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Transforming popular memory into gastronomic language

    Jordi Artal
    Jordi Artal Restaurante Cinc Sentits Chef Speaker

    2026-03-25 17:30 2026-03-25 18:15 Europe/Madrid Transforming popular memory into gastronomic language

    How popular memory can be transformed, through technique, into a contemporary gastronomic language. Using the Castañada/Castanyada as an example, Jordi will guide us through a dialogue between tradition that withstands the passage of time and technical avant-garde.

    Main Stage - The Horeca Hub
    Wed 25 17:30h - 18:15h Main Stage - The Horeca Hub Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Classic and traditional French sauces with a Barcelona accent

    Romain Fornell
    Romain Fornell Restaurante Caelis* Chef Speaker

    2026-03-25 17:30 2026-03-25 18:15 Europe/Madrid Classic and traditional French sauces with a Barcelona accent

    Romain Fornell, awarded in 2025 with the prestigious Legion of Honour of the French Republic, will present some of the great classic French sauces, such as beurre blanc and béarnaise, together with emblematic preparations like pâté en croûte and pastry-crusted soups, reinterpreted through a personal lens shaped by his career in Barcelona.

    Show Stage 1 - The Horeca Hub
    Wed 25 17:30h - 18:15h Show Stage 1 - The Horeca Hub Free access
    17:30h
    Culinary Demonstration with Tasting | The Horeca Hub Gastronomy and Culinary Techniques

    Hideki, Why Barcelona?

    Hideki Matsuhisa
    Hideki Matsuhisa Restaurante Koy Shunka Chef Speaker

    2026-03-25 17:30 2026-03-25 18:15 Europe/Madrid Hideki, Why Barcelona?

    We will discover what led Hideki Matsuhisa to leave Japan and choose Barcelona as the destination to develop his professional journey.

    Show Stage 2 - The Horeca Hub
    Wed 25 17:30h - 18:15h Show Stage 2 - The Horeca Hub Free access
    17:45h
    Presentation | The Alimentaria Hub Innovation (R&D&I) and Brands Value

    The Strategic Innovation Wheel: from innovating to growing

    Agata Gelaberto Gracia
    Agata Gelaberto Gracia Idilia Innovation and Business Development Speaker

    2026-03-25 17:45 2026-03-25 18:30 Europe/Madrid The Strategic Innovation Wheel: from innovating to growing

    Innovation is essential in the food sector, yet achieving real, measurable impact remains a challenge. In this session, I will present The Strategic Innovation Wheel, a framework we use at Idilia that connects strategy, creativity and execution through six cyclical dimensions powered by talent, leadership and culture. I will share key learnings from practice and some recent examples that illustrate its impact, such as Nocilla Bars or ColaCao Crispy Rocks!

    Sala INNOVAL by CaixaBank - The Alimentaria Hub
    Wed 25 17:45h - 18:30h Sala INNOVAL by CaixaBank - The Alimentaria Hub Free access
    09:30h
    Routes | La Ruta del Café and Té Coffee

    Coffe & Tea Tour

    2026-03-26 09:30 2026-03-26 17:00 Europe/Madrid Coffe & Tea Tour

    A sensory and strategic journey for your business.
    The Coffee and Tea Tour is an experience that connects tradition, innovation, and expert guidance. Here, roasters, manufacturers, and distributors become strategic partners, helping you create unique and profitable proposals.
    Our purpose? To inspire you, advise you, and accompany you in the evolution of your business.
    Discover the Coffee and Tea Tour freely!

    La Ruta del Café y Té | Alimentaria

    Ruta
    Thu 26 09:30h - 17:00h Ruta Free access
    09:30h
    Contest | The Horeca Hub Contests

    Cook of the Year (10th Edition) & Waiter of the Year (6th Edition) – Final

    Carme Gasull
    Carme Gasull Periodista Host Moderador
    Javier Gil
    Javier Gil Restaurante en Gaytán* Director Speaker
    Javier Jiménez
    Javier Jiménez Restaurantes Michelin Maître d’hôtel and sommelier Speaker
    Jorge Lengua
    Jorge Lengua Llavor* Cook Speaker
    Josep Salvat
    Josep Salvat Josep Salvat PR Director Moderador
    Juan David Marco
    Juan David Marco Saddle Front-of-house section head Speaker
    Juanma Salgado
    Juanma Salgado Dromo Restaurante Cook Speaker
    Marcos Eiré
    Marcos Eiré Restaurantes Michelin Sommelier Speaker
    Paloma Sánchez
    Paloma Sánchez Restaurante Santa Ana Maître Speaker
    Paula Gutiérrez
    Paula Gutiérrez Tayta Restaurante Cook Speaker
    Pola Hemaia
    Pola Hemaia L'Alkimista Cook Speaker
    Roger Julián
    Roger Julián Simposio Restaurante * Cook Speaker
    Sonia Garcia
    Sonia Garcia El Estudio Front-of-house professional Speaker
    Taigoro Suzuki
    Taigoro Suzuki i+T Restaurante Chef Speaker

    2026-03-26 09:30 2026-03-26 17:00 Europe/Madrid Cook of the Year (10th Edition) & Waiter of the Year (6th Edition) – Final

    The Cook of the Year and Waiter of the Year Competition is a leading professional contest in Spain that recognises excellence in both kitchen and service. Following a selective qualification process and a live final, it highlights the talent, technical skill, creativity, time management and ability to perform under pressure of the country’s top hospitality professionals.

    Main Stage - The Horeca Hub
    Thu 26 09:30h - 17:00h Main Stage - The Horeca Hub Free access
    10:00h
    Routes | La Ruta para el Distribuidor Ruta

    Stand number P40B30: Live demonstration

    2026-03-26 10:00 2026-03-26 10:30 Europe/Madrid Stand number P40B30: Live demonstration

    INFINITE TRASH BAGS

    Ruta
    Thu 26 10:00h - 10:30h Ruta Free access
    10:00h
    Routes | La Ruta para el Distribuidor Ruta

    P 4, Stand E170 – GASOS FELMAR – Live Demo: CO₂ Supply Solutions for Hospitality & Events

    2026-03-26 10:00 2026-03-26 18:00 Europe/Madrid P 4, Stand E170 – GASOS FELMAR – Live Demo: CO₂ Supply Solutions for Hospitality & Events

    Live demonstration of our CO₂ supply solutions for hospitality, industry and events. We will cover available formats, installation and refill logistics, and how we ensure service continuity during peak demand. Designed for distributors looking for a reliable supplier, with technical support and agile logistics.

    Ruta
    Thu 26 10:00h - 18:00h Ruta Free access
    10:10h
    Keynote | The Horeca Hub The Shift

    Talent 360

    Schedule
    10:00h - 10:10h
    10:10h - 10:30h
    Keynote | Understanding the gap between employer and employee
    José María Cervera
    José María Cervera -
    10:30h - 11:00h
    Round Table | The Talent Ahead: From the 2030 Strategy to Real Action
    Sergio Gil FLORES
    Sergio Gil FLORES FUNDACIÓN BARES Y RESTAURANTES SOSTENIBLES President
    11:15h - 11:30h
    Keynote | The Great Talent Show
    Eva Ballarin
    Eva Ballarin -
    11:50h - 12:15h
    12:45h - 12:50h
    13:40h - 13:45h
    Presentation | Sísifo Awards – Sustainable Restaurants Foundation
    Barbara Bosch Reverter
    Barbara Bosch Reverter Central Café Barcelona CEO
    Jon García Matos
    Jon García Matos Jon Cakes Owner
    Sergio Gil FLORES
    Sergio Gil FLORES FUNDACIÓN BARES Y RESTAURANTES SOSTENIBLES President
    Xavier Pellicer
    Xavier Pellicer Restaurante Pellicer Owner
    14:00h - 14:20h
    Presentation | THE TALENT THAT PROJECTS A NATION
    Marta Alamany
    Marta Alamany Hotel Catalonia Magdalenes -

    2026-03-26 10:10 2026-03-26 14:05 Europe/Madrid Talent 360

    THE PEOPLE WHO MAKE EVERYTHING WORK

     

    Without talent, there is no business but the current model no longer works. 

    This Focus Session addresses the gap between the traditional employer and a new generation with different priorities, and analyzes the strategies that, as a sector and as a country, we must activate to attract and retain talent.

    The session concludes with The Shift highlighting the value of the entire value chain of an activity as extensive and deeply complex as HORECA.

    Talk Stage 2 - The Horeca Hub
    Thu 26 10:10h - 14:05h Talk Stage 2 - The Horeca Hub Free access
    10:30h
    Contest | The Coffee Stage Coffee

    Green Matcha Contest by Monin: Matcharista_Matcha your Mood by Monin

    2026-03-26 10:30 2026-03-26 14:30 Europe/Madrid Green Matcha Contest by Monin: Matcharista_Matcha your Mood by Monin

    Monin promotes Matcharista, an unprecedented concept in the Spanish barista scene: the first championship in which Matcha Tea becomes the main ingredient, merging with coffee, liquid creativity, and excellence in service.

    The Coffee Stage
    Thu 26 10:30h - 14:30h The Coffee Stage Free access
    10:30h
    Round Table | The Alimentaria Hub Distribution and Retail Sustainability

    The Food Waste Law Is Here: Are We Ready?

    Carlota Usatorre
    Carlota Usatorre AECOC Head of Business Development at AECOC Shopperview Speaker
    Carolina Muro
    Carolina Muro Nestlé Institutional Affairs Manager Speaker
    Elisabet Viladomiu
    Elisabet Viladomiu Banc dels Aliments de Barcelona CEO Speaker
    Nuria de Pedraza
    Nuria de Pedraza AECOC Communication Manager Moderador

    2026-03-26 10:30 2026-03-26 12:00 Europe/Madrid The Food Waste Law Is Here: Are We Ready?

    We will present the Barometer prepared by AECOC and Phenix on food use in households and review the obligations and challenges posed by the Law on the Prevention and Reduction of Food Waste, which will enter into force in April.

    Agora By AECOC - The Alimentaria Hub
    Thu 26 10:30h - 12:00h Agora By AECOC - The Alimentaria Hub Free access
    11:00h
    Presentation | Restauración Colectiva Collective Catering

    Guide to Good Hygiene Practices for Community Operators

    Mònica Saltor
    Mònica Saltor Freelance Consultant in Food Quality and Safety. Speaker

    2026-03-26 11:00 2026-03-26 11:15 Europe/Madrid Guide to Good Hygiene Practices for Community Operators

    Guide to good hygiene practices for operators who prepare and/or serve prepared meals for groups’ (ACSA, Generalitat de Catalunya).

    Restauración Colectiva
    Thu 26 11:00h - 11:15h Restauración Colectiva Free access
    11:15h
    Round Table | Restauración Colectiva Collective Catering

    Food safety culture: from the standard to operational excellence

    Carme Chacón
    Carme Chacón Generalitat de Catalunya Deputy Director of Food Safety and Health Protection. Public Health Agency of Catalonia. Speaker
    Elisabeth Hernández
    Elisabeth Hernández Compass Group España HSEQ technician Speaker
    Mònica Saltor
    Mònica Saltor Freelance Consultant in Food Quality and Safety. Speaker
    Raquel Gea
    Raquel Gea Zambú Food safety culture: from the standard to operational excellence Speaker
    Sandra Gómez-Pimpollo
    Sandra Gómez-Pimpollo Alimentconsulting Director Moderador
    Yolanda Férnandez
    Yolanda Férnandez Hospital Univ. Germans Trías i Pujol Head of the Hospitality Unit Speaker

    2026-03-26 11:15 2026-03-26 12:00 Europe/Madrid Food safety culture: from the standard to operational excellence

    The panel will address food safety culture from a practical perspective, emphasizing the shared responsibility of government agencies, operators, healthcare facilities, and suppliers. Key points from the ACSA's Guide to Good Hygiene Practices will be reviewed, along with updates on labeling and allergen management, which are essential for protecting the end consumer.

    Restauración Colectiva
    Thu 26 11:15h - 12:00h Restauración Colectiva Free access
    11:40h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    30 years of the Callebaut Chocolate Academy.

    Josep María Ribé Ramos
    Josep María Ribé Ramos Callebaut Chocolate Academy Chef - Director Speaker

    2026-03-26 11:40 2026-03-26 12:10 Europe/Madrid 30 years of the Callebaut Chocolate Academy.

    Account of the history and formative experience of these 30 years within the school.

    The Bakery & Pastry Hub
    Thu 26 11:40h - 12:10h The Bakery & Pastry Hub Free access
    12:00h
    Routes | La Ruta para el Distribuidor Ruta

    Mychef-B50-Showcooking

    2026-03-26 12:00 2026-03-26 13:00 Europe/Madrid Mychef-B50-Showcooking

    Live a culinary experience where learning, entertainment, and gastronomy come together in a spectacular demonstration of the advanced capabilities of Mychef equipment, accompanied by an exclusive tasting that reveals its full potential.

    Ruta
    Thu 26 12:00h - 13:00h Ruta Free access
    12:15h
    Culinary Demonstration | The Bakery & Pastry Hub Bakery, Pastry & Gelato

    10 years training talent: teaching and research at the service of the market.

    Adela Abellán Guillén
    Adela Abellán Guillén Universidad Católica de Murcia (UCAM) Vice-Dean of the Degree in Gastronomy Speaker
    Pablo Gómez San Miguel
    Pablo Gómez San Miguel Universidad Católica de Murcia (UCAM) Academic Secretary for the Degree in Gastronomy Speaker

    2026-03-26 12:15 2026-03-26 12:45 Europe/Madrid 10 years training talent: teaching and research at the service of the market.

    This presentation will address the evolution of university education in pastry making over the last ten years, analysing how the integration of research and teaching has made it possible to adapt classic recipes to new consumer and market demands.

    The Bakery & Pastry Hub
    Thu 26 12:15h - 12:45h The Bakery & Pastry Hub Free access
    12:30h
    Conference | The Alimentaria Hub Innovation (R&D&I) and Brands Value Nutrition, health, and well-being

    Predictive Food Safety: Emerging Risks, Data and AI for Better Decision-Making

    Roberto Ortuño
    Roberto Ortuño AINIA Food Safety and Quality Manager Speaker

    2026-03-26 12:30 2026-03-26 13:15 Europe/Madrid Predictive Food Safety: Emerging Risks, Data and AI for Better Decision-Making

    We will address how to anticipate the main food safety challenges through data-driven approaches, digitalisation and a preventive mindset. We will explore AI as a tool and present SEALI-Hub, an AINIA initiative designed to help food companies detect, assess and prevent risks, strengthening market confidence.

    Agora By AECOC - The Alimentaria Hub
    Thu 26 12:30h - 13:15h Agora By AECOC - The Alimentaria Hub Free access
    12:30h
    Awards Ceremony | Restauración Colectiva Collective Catering

    ATX Allergy Protection Awards

    Xabier Munioitz
    Xabier Munioitz Asociación ATX Elkartea Founder Speaker

    2026-03-26 12:30 2026-03-26 14:00 Europe/Madrid ATX Allergy Protection Awards

    These awards will recognize companies, centers, initiatives and professionals in the community sector who stand out for their good management and suitability of the service to the needs of allergic people.

    Restauración Colectiva
    Thu 26 12:30h - 14:00h Restauración Colectiva Free access
    13:00h
    Routes | La Ruta para el Distribuidor Ruta

    Stand P4 B30 – MIL-TEK SOLUTIONS – Press your waste

    2026-03-26 13:00 2026-03-26 13:30 Europe/Madrid Stand P4 B30 – MIL-TEK SOLUTIONS – Press your waste

    Watch live as waste is reduced by 90%.

    Ruta
    Thu 26 13:00h - 13:30h Ruta Free access

    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

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